Product Marketing Manager, AI Solutions – Higher Education & Research

Product Marketing Manager, AI Solutions – Higher Education & ResearchDescription -As a Product Marketing Manager for AI Solutions in Higher Education & Research, you will support the positioning, go‑to‑market (GTM) strategy, and sales enablement for HP’s AI solutions serving universities, research institutions, and academic labs.In this role, you will help bring AI solutions to market by translating technical capabilities into clear, compelling messaging for academic audiences—including faculty, researchers, and IT teams. You will contribute to how HP enables AI training, inference, and emerging agentic AI workflows across research, instruction, and student access, where cost efficiency, ease of use, and access to compute are critical.You will work closely with cross-functional teams across Product, Sales, and Partnerships to develop content, support launches, and execute GTM programs aligned to higher education and research priorities.Key ResponsibilitiesPositioning & MessagingSupport development of messaging for HP AI solutions tailored to higher education and research customersTranslate product capabilities (e.g., GPUs, workstations, AI software, agentic AI frameworks, on-prem compute) into value for academic use casesAssist in creating vertical-specific content focused on research productivity, teaching outcomes, student access, and emerging AI workflows such as multi-step and agent-driven applicationsGo-to-Market ExecutionContribute to GTM planning and execution for AI solutions across higher ed and research segmentsHelp define target audiences (e.g., faculty, researchers, IT) and support campaign developmentCollaborate with cross-functional teams to ensure messaging consistency across campaigns and launchesSales & Partner EnablementDevelop and maintain sales materials including presentations, one-pagers, and solution overviewsSupport creation of enablement content such as playbooks, reference architectures, and competitive comparisonsHelp articulate the value of local and hybrid AI environments for agentic and data-intensive workloads, including cost control and data ownershipWork with partners and internal teams to ensure alignment on solution messaging and positioningCustomer & Market InsightsConduct research on higher-ed and research market trends, including the adoption of AI and emerging agent-based applicationsSupport voice-of-customer activities such as interviews and feedback synthesisTranslate insights into recommendations for messaging and campaign improvementsLaunch Support & CoordinationSupport product and solution launches by coordinating assets, timelines, and stakeholder inputsHelp ensure readiness across marketing and sales teams through content and communicationTrack performance of GTM activities and capture learnings for future improvementsQualificationsRequiredBachelor’s degree in Computer Science, Engineering, or a related technical fieldInternship or project experience in product marketing, marketing, business strategy, or a related fieldFoundational understanding of AI, data science, or technical infrastructure concepts (coursework, projects, or internships welcome), including awareness of emerging trends such as generative AI and agentic AIDemonstrated ability to translate technical concepts into clear, audience-friendly messaging through presentations, writing, or academic workStrong analytical and problem-solving skills, with the ability to structure and communicate insights clearlyHighly collaborative, with a proactive mindset and ability to learn quickly in a fast-paced environmentPreferredInternship experience in B2B technology, AI, SaaS, or hardware-related environmentsHands-on exposure to AI or data science through coursework, research, or personal projects (e.g., model development, datasets, experimentation, or simple agent-based workflows)Experience creating marketing, technical, or sales-related content (presentations, reports, solution overviews, etc.)Interest in higher education, research environments, or emerging AI technologiesWe value candidates who can point to specific projects, coursework, or internship work that demonstrate their ability to translate technical concepts—including emerging areas like generative or agentic AI—into clear, compelling narratives.Skills Product & Solution Marketing FundamentalsGo-to-Market ExecutionTechnical Storytelling & CommunicationAI & Emerging Technologies (incl. Agentic AI Awareness)Sales Enablement SupportMarket Research & Competitive AnalysisCross-Functional CollaborationAnalytical & Structured ThinkingThe pay range for this role is $93,400 to $143,800 USD annually with additional opportunities for pay in the form of bonus and/or equity (applies to United States of America candidates only). Pay varies by work location, job-related knowledge, skills, and experience.Benefits:HP offers a comprehensive benefits package for this position, including:Health insuranceDental insuranceVision insuranceLong term/short term disability insuranceEmployee assistance programFlexible spending accountLife insuranceGenerous time off policies, including;4-12 weeks fully paid parental leave based on tenure11 paid holidaysAdditional flexible paid vacation and sick leave (US benefits overview)The compensation and benefits information is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law.Equal Opportunity Employer (EEO) - HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.For more information, review HP’s EEO Policy or read about your rights as an applicant under the law here: “Know Your Rights: Workplace Discrimination is Illegal"Posting Expiration Date: 9/20/26Job -SoftwareSchedule -Full timeShift -No shift premium (United States of America)Travel -25%Relocation -NoEqual Opportunity Employer (EEO) - HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.For more information, review HP’s EEO Policy or read about your rights as an applicant under the law here: “Know Your Rights: Workplace Discrimination is Illegal"