Genesys empowers organizations of all sizes to improve loyalty and business outcomes by creating the best experiences for their customers and employees. Through Genesys Cloud, the AI-powered Experience Orchestration platform, organizations can accelerate growth by delivering empathetic, personalized experiences at scale to drive customer loyalty, workforce engagement, efficiency and operational improvements.We employ more than 6,000 people across the globe who embrace empathy and cultivate collaboration to succeed. And, while we offer great benefits and perks like larger tech companies, our employees have the independence to make a larger impact on the company and take ownership of their work. Join the team and create the future of customer experience together.Director, Events, AmericasRole Overview:Own the strategy and performance of the Americas events ecosystem, shaping how Genesys engages customers, partners, and prospects through high-impact experiences that drive measurable pipeline growth and customer value. This role operates at the intersection of marketing strategy, revenue acceleration, and customer experience, influencing how large-scale and targeted programs contribute to business outcomes across the region. At Genesys, we are transforming how organizations deliver empathetic, AI-powered customer experiences, and this role plays a critical part in bringing that vision to life through meaningful, results-driven engagements. You will lead a multi-channel events strategy that integrates field marketing priorities, executive engagement, and global initiatives into a cohesive regional approach.You will own the end-to-end events strategy across the Americas, aligning investments to business priorities while elevating the sophistication, scalability, and measurable impact of the program. Partnering closely with senior marketing and sales leaders, you will influence go-to-market strategy and ensure events are a primary driver of pipeline acceleration and customer expansion. This role offers significant visibility, leadership scope, and the opportunity to shape how Genesys delivers world-class experiences at scale while advancing your impact within a global marketing organization.Key Responsibilities:Own the end-to-end Americas events strategy, driving alignment with regional pipeline goals, revenue targets, and integrated marketing prioritiesLead the design and execution of a diverse, high-impact events portfolio including trade shows, third-party conferences, executive programs, hosted events, hospitality experiences, and virtual engagementsDrive measurable business outcomes by ensuring events contribute to pipeline creation, acceleration, customer retention, and partner engagementInfluence cross-functional strategy by partnering with Field Marketing, Sales, and Global Events leaders to align programs with key business initiativesEstablish scalable frameworks, playbooks, and governance models to standardize execution and elevate program quality across the regionLead, develop, and scale a high-performing events team, setting clear priorities, fostering accountability, and building leadership capability within the functionOversee budget strategy and investment optimization, ensuring efficient allocation of resources and strong return on marketing spendChampion a data-driven approach to performance measurement, defining success metrics and leveraging insights to continuously optimize program effectivenessStrengthen executive and stakeholder engagement by delivering high-quality, strategically aligned experiences that enhance brand perception and customer relationshipsManage agency and vendor partnerships to deliver best-in-class execution and innovation across all event formatsRequired Qualifications:10+ years of experience in B2B technology or software event marketing, with demonstrated ownership of regional or global event strategiesProven track record of driving pipeline impact and measurable business outcomes through integrated event programsStrong leadership experience managing and developing teams, with the ability to operate at both strategic and executional levelsDeep expertise in event strategy, program management, and large-scale event execution across multiple formatsDemonstrated ability to influence senior stakeholders and align cross-functional teams to shared business objectivesExperience managing significant marketing budgets and optimizing investment performanceStrong analytical capabilities with experience measuring ROI and leveraging data to inform decision makingExceptional communication, presentation, and stakeholder management skillsAbility to operate effectively in a fast-paced, matrixed organizationBachelor’s degree requiredPreferred Qualifications:Experience leading regional or global event programs within enterprise SaaS organizationsFamiliarity with Salesforce, Asana, and modern marketing technology platformsExperience supporting executive-level engagement programs and customer advisory eventsDemonstrated success scaling programs and processes across complex, multi-market regionsCompensation:This role has a market-competitive salary with an anticipated base compensation range listed below. Actual salaries will vary depending on a candidate’s experience, qualifications, skills, and location. This role might also be eligible for a commission or performance-based bonus opportunities. $154,100.00 - $270,900.00Benefits:Medical, Dental, and Vision Insurance. Telehealth coverageFlexible work schedules and work from home opportunitiesDevelopment and career growth opportunitiesOpen Time Off in addition to 10 paid holidays401(k) matching programAdoption AssistanceFertility treatmentsClick here to view a summary overview of our Benefits. If a Genesys employee referred you, please use the link they sent you to apply.About Genesys:Genesys® empowers more than 8,000 organizations worldwide to create the best customer and employee experiences. With agentic AI at its core, Genesys Cloud™ is the AI-Powered Experience Orchestration platform that connects people, systems, data and AI across the enterprise. As a result, organizations can drive customer loyalty, growth and retention while increasing operational efficiency and teamwork across human and AI workforces. To learn more, visit www.genesys.com.Reasonable Accommodations:If you require a reasonable accommodation to complete any part of the application process, or are limited in your ability to access or use this online application and need an alternative method for applying, you or someone you know may contact us at reasonable.accommodations@genesys.com.You can expect a response within 24–48 hours. To help us provide the best support, click the email link above to open a pre-filled message and complete the requested information before sending. If you have any questions, please include them in your email.This email is intended to support job seekers requesting accommodations. Messages unrelated to accommodation—such as application follow-ups or resume submissions—may not receive a response.Genesys is an equal opportunity employer committed to fairness in the workplace. We evaluate qualified applicants without regard to race, color, age, religion, sex, sexual orientation, gender identity or expression, marital status, domestic partner status, national origin, genetics, disability, military and veteran status, and other protected characteristics.Please note that recruiters will never ask for sensitive personal or financial information during the application phase.
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