Senior Product Marketing Manager

Flexera saves customers billions of dollars in wasted technology spend. A pioneer in Hybrid ITAM and FinOps, Flexera provides award-winning, data-oriented SaaS solutions for technology value optimization (TVO), enabling IT, finance, procurement and cloud teams to gain deep insights into cost optimization, compliance and risks for each business service. Flexera One solutions are built on a set of definitive customer, supplier and industry data, powered by our Technology Intelligence Platform, that enables organizations to visualize their Enterprise Technology Blueprint™ in hybrid environments—from on-premises to SaaS to containers to cloud.We’re transforming the software industry.  We’re Flexera.  With more than 50,000 customers across the world, we’re achieving that goal. But we know we can’t do any of that without our team.  Ready to help us re-imagine the industry during a time of substantial growth and ambitious plans?  Come and see why we’re consistently recognized by Gartner, Forrester and IDC as a category leader in the marketplace. Learn more at flexera.comWe’re Flexera and we’re transforming the software industry. With more than 50,000 customers across the world, we are achieving our goals. But we’re nothing without our team. Bold, motivated and ready to continue re-imagining the industry during a time a substantial growth and ambitious plans. In your role as Senior Product Marketing Manager, you will evolve a traditional product marketing function into a best practice strategic solution and content marketing engine.You will lead the market positioning and strategic narrative to drive awareness, preference and growth with prospects, customers and media and analyst influencers for the products that fuel our SaaS management, IT asset management and AI spend management solutions.The ideal candidate will be a go-getter with a demonstrated track record of gathering and translating customer insights, competitive intel plus product and portfolio value into unique, compelling stories across paid, earned and owned communications channels. This leader will build cross-functional strategies to grow the business in tight partnership with Product, Strategy, Engineering, Customer Success and Sales teams.  Working knowledge of how to position a traditional product narrative into a solution narrative for the marketplace, media and analysts (Gartner, Forrester, IDC) to secure positive representation for Flexera is an important part of this role. As the Senior Product Marketing Manager, you will:Own market, buyer, and customer intelligence for your solution set:Obtain a  deep understanding of target personas, buying groups, and industry segmentsSynthesize customer insights from product usage data, voice-of-customer programs, and external researchLeverage AI tools to analyze large-scale feedback (reviews, win/loss interviews, support tickets) for trends and messaging gapsTranslate insights into actionable positioning, segmentation, and GTM strategiesDevelop messaging and positioning artifacts that can be used at scale:Define differentiated product and solution positioning aligned to buyer pain points and business outcomesBuild and maintain messaging frameworks across personas, industries, and use casesEnsure consistency across web, sales, campaigns, and partner channelsContinuously refine messaging using performance data and AI-assisted content testingLead product launches and GTM planning:Lead end-to-end GTM strategy for new products, features, and releasesDefine launch plans, target segments, value propositions, and success metricsCoordinate cross-functional execution across product, sales, customer success, and marketingDrive content strategy, campaigns, and customer marketing alignmentPartner with campaigns and customer marketing teams to define content strategy across the customer lifecycleCreate high-impact assets such as demo videos, how-to guides, solution pages, assessments, webinars, and thought leadershipGuide AI-assisted content creation to ensure quality, differentiation, and brand voiceAnalyst relations:Work with our internal and external media and analyst resources to build awareness and understanding of Flexera’s solutions and products for positive perception and placement in media and analyst reports (Magic Quadrant, Waves)Develop and deliver sales and partner enablement:Develop enablement assets including pitch decks, battlecards, demo narratives, and objection handling guidesEquip sales and partners with persona-based messaging and value articulationAnalyze pipeline performance and adapt messaging to improve conversionExperience, Capability, and Behaviors:5+ years minimum product marketing experience with at least 2 years in a software or technology companyBS in marketing or equivalent, MBA preferredProven track record developing and executing metrics-driven go-to-market plans for a product or solution portfolio in partnership with cross-functional teams spanning product management, engineering, marketing and salesSoftware and/or technology market/industry experience desirable with knowledge of cloud management, SaaS management, ITAM platforms a plusProduct management or direct sales experience a plusStrong software/technology industry networkProven product and solution market messaging and storytelling experience and expertiseBasic SEO/AEO and conversion-optimization knowledgeStrong ability to take initiative, collaborate and drive results through a global teamStrong written/oral communicationsAnalytical, strategic, objective-driven planning and reportingExperience with business intelligence tools, Salesforce, and AI toolsEmpathetic to buyers, customers, users, and sales resourcesFlexera is proud to be an equal opportunity employer.  Qualified applicants will be considered for open roles regardless of age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by local/national laws, policies and/or regulations. Flexera understands the value that results from employing a diverse, equitable, and inclusive workforce. We recognize that equity necessitates acknowledging past exclusion and that inclusion requires intentional effort. Our DEI (Diversity, Equity, and Inclusion) council is the driving force behind our commitment to championing policies and practices that foster a welcoming environment for all.We encourage candidates requiring accommodations to please let us know by emailing careers@flexera.com.