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Babylist is the leading platform for expecting and new families. More than 10 million people shop with Babylist every year, making it the go-to destination for seamless purchasing, guidance, and expert recommendations. As a modern, AI-forward tech company, Babylist has expanded from a universal registry into a full ecosystem — the Babylist Shop, Babylist Health, Babylist Money, NYC and LA showrooms, branded content, and more — generating $750M in revenue in 2025. Building the generational brand in baby, Babylist is reshaping the $235B kids and baby market and helping parents feel confident, connected, and cared for at every step.
Our Ways of Working
Babylist is remote-first with team members across the U.S. and Canada who move fast, think smart, and use AI as part of how they work every day — not as an experiment, as an expectation. We come together twice a year to build the relationships behind the work, and we hire people who are genuinely excited about what's possible and prove it through how they show up.
What the Role Is
Babylist is looking for a Senior Production Manager to own the full development lifecycle across our Owned Brands portfolio — products we design, develop, and bring to market ourselves.
Owned Brands is growing in breadth, complexity, and strategic importance. This role sits at the center of that growth — carrying apparel, textiles, nursery, and storage & organization from concept sign-off through bulk delivery, staying close to products once they're live, and driving the iterations that turn good products into great ones. You'll report to the Director, Owned Brands and partner daily with Design, Merchandising, Planning, and Compliance.
Who You Are
You're a seasoned production manager with deep expertise across soft goods — apparel, textiles, and home/nursery categories — and you own the full lifecycle from concept through bulk delivery, not just tasks inside someone else's process
You own a category, not just the work inside one — you set the roadmap, drive the decisions, and are accountable for outcomes when something goes sideways
Experienced managing overseas factory relationships with real accountability — you know the difference between a vendor who's genuinely partnered with you and one who's just telling you what you want to hear
Skilled at leading costing negotiations independently — you've owned the financial conversation with factories, not just supported someone else having it
You see around corners — you're reading signals across a multi-category portfolio before they become escalations, and you're already closing the gap
Fluent across creative and commercial teams — you can talk construction details with a designer and margin with a merchant in the same conversation
Bonus: experience with juvenile products or CPSC compliance requirements
Bonus : experience in a DTC or owned brands environment where you were close to both the product and the business outcome
If you've primarily supported production rather than owned a category end-to-end, this role is a stretch — and not the right stretch for this moment
You're genuinely excited about what AI can do — not just as a concept, but as something you want to get your hands on. At Babylist, every team uses AI daily, and we're looking for people who lean in.
How You Will Make An Impact
Development Roadmap — own the full lifecycle across apparel, textiles, nursery, and storage & organization from concept sign-off through bulk delivery
Risk Management — anticipate portfolio risks and close gaps before they require escalation
Production Infrastructure — build the workflows and documentation that make multi-category production scalable as the business grows
Vendor Relationships — own and deepen partnerships across soft goods manufacturers, textile mills, and nursery suppliers
Factory Intelligence — develop deep knowledge of each factory's capabilities and bring that proactively to Design and Merchandising as product opportunity
Costing & Negotiations — lead vendor negotiations and costing analysis in support of financial targets set by Merchandising and the OB Director
Planning Partnership — translate production knowledge into recommendations on ordering, replenishment, and inventory management
Compliance — coordinate with the Compliance team to ensure every product meets applicable safety and regulatory standards
About Compensation
We use a market-based approach to compensation. The starting salary range for this role is:
$128,318 to $153,965
Your starting salary will be based on your location, experience, and qualifications, with increases over time tied to performance, role growth, and internal pay equity.
Why You Will Love Working At Babylist
Our Culture
We work with focus and intention, then step away to recharge
We believe in exceptional management and invest in tools and opportunities to connect with colleagues
We build products that positively impact millions of people's lives
AI is intentionally embedded in how we work, create, and scale—supporting innovation and impact
Growth & Development
Competitive pay and meaningful opportunities for career advancement
We believe technology and data can solve hard problems
We're committed to career progression and performance-based advancement
Compensation & Benefits
Competitive salary with equity and bonus opportunities
Company-paid medical, dental, and vision insurance
Retirement savings plan with company matching and flexible spending accounts
Generous paid parental leave and PTO
Remote work stipend to set up your office
Perks for physical, mental, and emotional health, parenting, childcare, and financial planning
Important Notices
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Interview Integrity. AI is part of how we work at Babylist — we expect you to use it too. Your application and interviews should still reflect you and your own thinking. We'll tell you when AI is encouraged. Misrepresentation at any stage may result in removal from consideration for this and future roles.
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