At F5, we strive to bring a better digital world to life. Our teams empower organizations across the globe to create, secure, and run applications that enhance how we experience our evolving digital world. We are passionate about cybersecurity, from protecting consumers from fraud to enabling companies to focus on innovation. Everything we do centers around people. That means we obsess over how to make the lives of our customers, and their customers, better. And it means we prioritize a diverse F5 community where each individual can thrive.**This position is located in Seattle, WA**The Director, Regional Demand Center (RDC) – North America is a critical leadership role within Revenue Marketing, responsible for translating global demand generation strategy into high-impact regional execution that fuels pipeline and drives revenue.This leader will oversee the North America RDC, ensuring the seamless orchestration of go-to-market campaigns across channels, regions, and segments. The role is responsible for ensuring campaigns are effectively localized, activated, and optimized to achieve regional pipeline goals.The position requires strong operational leadership, systems thinking, and close alignment with Sales, Field Marketing and Marketing Operations to deliver scalable, data-driven demand generation at speed.Key ResponsibilitiesTeam Leadership & DevelopmentLead and develop a high-performing Regional Demand Center team across North AmericaDefine clear roles, responsibilities and performance expectations within the RDCFoster a culture of operational excellence, accountability and continuous improvementBuild capabilities across campaign execution, demand operations and performance optimizationRDC Strategy & ExecutionOwn the North America RDC operating model, ensuring efficient and scalable campaign executionTranslate global demand generation strategies into actionable regional plansBalance standardization with regional customization to maximise pipeline impactEstablish clear intake, prioritization, and delivery processes for campaign executionCampaign Orchestration & DeliveryOversee end-to-end campaign execution across channels (digital, paid media, webinars, sales & marketing programs, email nurtures, creative, operations, partners)Ensure campaigns are delivered on time, at scale and aligned to regional prioritiesMaintain high standards of execution quality and consistencyPartner with Field Marketing to support regional programs and account-based initiativesSales Alignment & Pipeline ImpactAlign RDC output to Sales priorities including:Territory and segment plansKey account coveragePipeline generation and acceleration goalsEnsure effective lead management, routing and follow-up processesPartner with Sales and BDR teams to improve conversion and pipeline velocityPerformance Tracking & OptimizationDefine and track key performance metrics including:Pipeline generated and influencedConversion rates across the funnel, campaign performance and ROIUse data and insights to continuously optimize campaign effectivenessEstablish feedback loops between regional teams and corporate marketingCross Functional CollaborationPartner closely with:Integrated marketing (strategy & campaign design)Field Marketing (regional priorities and execution alignment)Product Marketing (messaging and positioning)Marketing Operations (systems, automation and reporting)Sales and BDR leadership (pipeline alignment and follow up)Acts as the regional voice of execution, providing insights to improve global programsProcess, Systems & ScaleBuild and optimize scalable processes for:Campaign intake and prioritizationExecution workflowsReporting and performance trackingEnsure effective use of marketing automation and CRM systemsIdentify and address bottlenecks in the demand generation engineRequired qualificationsBachelor’s degree (BA/BS) in Marketing, Communications, Business or related field10-12+ years of B2B marketing experience, preferably in technology organizationsProven experience in demand generation, campaign operations, or marketing operationsDemonstrated experience working within or leading a Regional Demand Center (RDC) or similar centralized demand modelStrong understanding of pipeline generation, lead management and funnel metricsExperience managing and developing teams in a fast paced, high volume environmentFamiliarity with marketing automation platforms (Marketo, Sixth Sense etc) and CRM systems (Salesforce)Core Skills & CompetenciesDemand Generation Expertise: deep understanding of campaign execution and pipeline creationOperational Excellence: strong process design and execution disciplineData-Driven Mindset: ability to analyze performance and drive continuous improvementSystems Thinking: Ability to design scalable, repeatable demand generation processesCollaboration & Influence: Effective cross-functional partnership across global and regional teamsCommunication Skills: Clear and concise communication with stakeholders at all levelsExecution at Scale: ability to deliver high-quality output in a fast-paced environmentPreferred QualificationsExperience in SaaS, AI, cybersecurity or enterprise technology environmentsExperience working in global, matrixed organizationsFamiliarity with ABM modelsExperience supporting multi-region or multi-segment campaign executionWhat Success Looks LikeSeamless execution of global campaigns adapted effectively for North AmericaMeasurable contribution to pipeline generation and conversionStrong alignment with Sales and Field marketing prioritiesScalable, efficient RDC operations with clear processes and accountabilityContinuous improvement in campaign performance and ROIHigh performing, engaged RDC team delivery consistent results#LI-EM1 #LI-HybridThe Job Description is intended to be a general representation of the responsibilities and requirements of the job. However, the description may not be all-inclusive, and responsibilities and requirements are subject to change.The annual base pay for this position is: $172,800.00 - $259,200.00F5 maintains broad salary ranges for its roles in order to account for variations in knowledge, skills, experience, geographic locations, and market conditions, as well as to reflect F5’s differing products, industries, and lines of business. The pay range referenced is as of the time of the job posting and is subject to change.You may also be offered incentive compensation, bonus, restricted stock units, and benefits. More details about F5’s benefits can be found at the following link: https://www.f5.com/company/careers/benefits. F5 reserves the right to change or terminate any benefit plan without notice. Please note that F5 only contacts candidates through F5 email address (ending with @f5.com) or auto email notification from Workday (ending with f5.com or @myworkday.com).Equal Employment OpportunityIt is the policy of F5 to provide equal employment opportunities to all employees and employment applicants without regard to unlawful considerations of race, religion, color, national origin, sex, sexual orientation, gender identity or expression, age, sensory, physical, or mental disability, marital status, veteran or military status, genetic information, or any other classification protected by applicable local, state, or federal laws. This policy applies to all aspects of employment, including, but not limited to, hiring, job assignment, compensation, promotion, benefits, training, discipline, and termination. F5 offers a variety of reasonable accommodations for candidates. Requesting an accommodation is completely voluntary. F5 will assess the need for accommodations in the application process separately from those that may be needed to perform the job. Request by contacting accommodations@f5.com.
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