Director of Marketing - Tokyo

Back to jobs tags.new Director of Marketing - Tokyo Tokyo-Japan Apply Who we are DoubleVerify is a leading software platform for digital media measurement, data and analytics. DV’s mission is to be the definitive source of transparency and data-driven insights into the quality and effectiveness of digital advertising for the world’s largest brands, publishers and digital ad platforms. DV’s technology platform provides advertisers with consistent and unbiased data and analytics that can be used to optimize the quality and return on their digital ad investments. Since 2008, DV has helped hundreds of Fortune 500 companies gain the most from their media spend by delivering best in class solutions across the digital advertising ecosystem, helping to build a better industry. Learn more at www.doubleverify.com   What you’ll do The Marketing Director is responsible for overseeing marketing efforts in Japan, in coordination with the US-based corporate marketing teams and regional sales leadership. The Marketing Director will work with DoubleVerify marketing, sales and product teams to develop and execute marketing programs that raise awareness for the DV brand, support customer communications and engagement efforts, assist with regional sales support, and facilitate lead generation and nurturing.   Create a region-specific marketing strategy and plan that will establish the DV brand and ensure we stand out against competitors Conduct a competitive review for the region, including a SWOT analysis Understand current sales strategy, regional growth goals and priorities Review US marketing, content and product marketing strategy and develop an approach to localization Document goals specific to the region that align with sales and corporate marketing objectives Collaborate with VP of Marketing to develop a regional, cross channel marketing plan with specific KPIs for the region, including: Press and media coverage Growth of key social media channels in the market Customer event strategy: volume, attendance and follow-up Customer retention & upsell strategies Development and use of sales collateral Development and use of content/research/sales enablement materials In collaboration with marketing ops, track KPIs and make adjustments based on learnings   Execute cross-channel marketing programs, including: Localization (including coordination of translation) of existing content, sales and marketing materials Identify new content and/or research needed to support regional marketing efforts Oversight of website updates to include Japanese translations In conjunction with sales and other regional marketing leads, identify appropriate events, negotiate with event sponsors and coordinate involvement at events, including: Speaker identification Materials development/ordering Content for events Event promotion and follow-up KPI tracking Identification of local PR resources for distribution of press releases and to help coordinate media outreach Localizing key social media assets   Track and report on program success Collaborate with marketing ops to establish a measurement baseline Develop KPIs for each channel Track and report on program success against KPIs Make recommendations for adjustments to programs   Who you are Bachelor’s Degree from an accredited university in marketing and/or communications; Master’s Degree a plus Experience in marketing preferably at an ad tech, agency or media company Fluent in Japanese and English is a must Experience having developed and executed regional marketing strategies, with experience and contacts within Japan Comfortable executing alone or as part of a team Strong organizational skills – ability to manage multiple projects simultaneously Ability to develop strong relationships with management and teams Excellent writing skills including presentation development Strong interpersonal skills - with internal and external clients Knowledge of media marketing, the sales process and media in general Thorough knowledge of Word, PowerPoint, Excel, etc and presentation proficiencies Experience with Salesforce, Marketo, HootSuite a plus   The successful candidate’s starting salary will be determined based on a number of non-discriminating factors, including qualifications for the role, level, skills, experience, location, and balancing internal equity relative to peers at DV. This role will also be eligible for bonus/commission (as applicable), equity, and benefits.  Not-so-fun fact: Research shows that while men apply to jobs when they meet an average of 60% of job criteria, women and other marginalized groups tend to only apply when they check every box. So if you think you have what it takes but you’re not sure that you check every box, apply anyway!   Create a Job Alert Interested in building your career at DoubleVerify? Get future opportunities sent straight to your email. Create alert Apply for this job * indicates a required field Autofill with MyGreenhouse First Name * Last Name * Email * Phone Country * Phone * Resume/CV * Attach Attach Dropbox Google Drive Enter manually Enter manually Accepted file types: pdf, doc, docx, txt, rtf Cover Letter Attach Attach Dropbox Google Drive Enter manually Enter manually Accepted file types: pdf, doc, docx, txt, rtf Education School Select... Degree Select... Discipline Select... Start date year End date year Add another LinkedIn Profile DV operates on a hybrid schedule. Are you able to come into the office 3 days a week? (Days determined by office location and manager) * Select... What are your compensation expectations for this role? * Do you speak fluent Japanese, both written and spoken? * Do you speak fluent English, both written and spoken? * Are you legally authorized to work in Japan? * Now or in the future, will you require sponsorship? * Where did you first learn about this opportunity? (If you were referred, please note individual's name) * Did you meet with anyone from DoubleVerify at a conference or event recently? * Let us know where you saw DV Submit application