Associate Director, Marketing Strategy

Back to jobs New Associate Director, Marketing Strategy US East Coast Remote Apply Associate Director, Marketing Strategy I Tripadvisor About Tripadvisor  The Tripadvisor Group connects people to experiences worth sharing, and aims to be the world’s most trusted source for travel and experiences. We leverage our brands, technology, and capabilities to connect our global audience with partners through rich content, travel guidance, and two-sided marketplaces for experiences, accommodations, restaurants, and other travel categories. The subsidiaries of Tripadvisor, Inc. (Nasdaq: TRIP), include a portfolio of travel brands and businesses, including Tripadvisor, Viator, and TheFork. The Role This role reports to the Director of Marketing Strategy & Operations   within the Marketing team, covering both the Tripadvisor and Viator brands. You will be responsible for developing and executing strategic plans for key marketing opportunities. You will make sure our and organizational direction and plans are rooted in and informed by real market and customer insights. You will synthesize insights from internal and external data to form comprehensive strategy documents that drive our marketing priorities. But we are looking for a leader who does more than just deliver insight and recommendations, so you will also navigate a complex organization, influence peers, and drive the execution of specific initiatives to completion. You’ll maximize your impact by turning insight into action along with top-notch marketers and analytics partners. Job Location: Remote US East Coast This role is a remote position in the United States. Occasional travel to company offices as necessary. What You Will Do Insight Synthesis:   Gather and synthesize external data from the travel category and the marketing industry as well as internal customer data to identify opportunities and shape our strategic decision making.  Strategic Planning:   Formulate high-level strategy documents for major initiatives, such as international marketing expansion, new customer acquisition acceleration, demand-led supply and product development, and the effective use of 1P and 3P data across brands. Initiative Implementation:   Lead the coordination and execution of certain strategic initiatives that cut across marketing functions, going beyond just strategic recommendations. Within-channel Support:   Partner with channel owners to provide market research, intelligence, and strategy-building support to optimize individual channel roadmaps. Thought Partnership:   Serve as a strategic advisor to the Marketing Leadership Team and various stakeholders, providing data, analysis, and strategic oversight where needed. Who You Will Partner With You will work in a highly collaborative environment, partnering most closely with: Analytics:   To gather the necessary insights that drive strategic decision-making. Finance : To align with corporate strategy modeling.  Marketing Leadership:   To stay informed on all the high-priority areas of work in marketing. Strategy and Leadership counterparts:   To ensure strategic alignment across the broader business, especially outside of Marketing. Qualifications Experience:   10+ years of professional experience, with a proven track record covering both   Marketing   and   Strategy   roles. Analytical Rigor:   Advanced data literacy and analytical skills are essential. Strategic Thinking and Communication:   Excellent written communication skills, with the ability to synthesize complex data into clear, actionable strategy documents. Strategic Implementation: Hands on experience putting ideas into action and seeing them through Organizational Navigation:   Demonstrated ability to influence and lead cross-functional teams without direct authority. Thrive in Ambiguity:   Demonstrated ability to autonomously figure out how to define an ambiguous problem and problem solve without heavy guidance  Curiosity:   An extreme curiosity for the marketing landscape and the travel industry, keeping the team informed of emerging trends. What We Offer  Competitive compensation packages (routinely benchmarked against the latest industry data), including base salary and annual bonuses “Work your way” with flexibility to suit your lifestyle. Tripadvisor Group takes a remote-friendly approach to collaboration across a worldwide team, with the option to join on-site as often as you’d like or as required by your team. Flexible schedule. Work-life balance is ingrained in our culture by design. Trust and accountability make it work. Donation matching. Give back? Give more! We match qualifying charitable donations annually. Tuition assistance. Want to level up your career? We love to hear it! Receive annual support for qualified programs. Lifestyle benefit. An annual benefit to spend on yourself. Use it on travel, wellness, or whatever suits you. Travel perks. We believe that travel is employee development, so we provide discounts and more. Employee assistance program. We’re here for you with resources and programs to help you through life’s challenges. Health benefits. We offer great coverage and competitive premiums. Generous referral scheme. Help us grow and be rewarded with generous awards for referring successful candidates. Our Cultural Pillars: Traveler first We exist to create value for our customer, the traveler. We enable our suppliers and partners to unlock this value. Their collective behaviors and insights are what drives us.  Execution is our edge We act fast, experiment, learn from failure, iterate, and improve the solutions of tomorrow across every aspect of our business. Our execution is agile, data-driven, prioritised, and built to scale. We assume no problem is someone else’s problem and finish what can be done today, knowing tomorrow will bring fresh challenges.  We succeed together The best outcomes are driven by empathic, humble, and diverse subject matter experts working toward shared goals. We collaborate relentlessly, challenge assumptions, give actionable feedback, and set each other up for success through empowered teams with a clear charter. We transparently take ownership of our growth, individually and as a team. We celebrate the quality of our effort, our learnings, and our collective achievements.     The salary range for this role is $160,000 to $190,000. This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. An employee’s pay position within the wage range will be based on several factors including, but limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, sales or revenue-based metrics, and business or organizational needs. This compensation range may also be modified in the future. This job is also eligible for bonus pay. We offer a comprehensive package of benefits including paid time off, medical, dental and vision insurance, 401(k), and [include any other key benefits] to eligible employees.     We strive to create an accessible and inclusive experience for all candidates. If you need a reasonable accommodation during the application or the recruiting process, please make sure to reach out to your individual recruiter or our team at AccessibleRecruiting@tripadvisor.com. If you have any additional questions about careers at Tripadvisor you can email us at recruitment@tripadvisor.com. We have all the answers!       LI-Remote LI-GM1 Apply for this job * indicates a required field First Name * Last Name * Email * Phone Country * Phone * Location (City) * Locate me Resume/CV * Attach Attach Dropbox Google Drive Enter manually Enter manually Accepted file types: pdf, doc, docx, txt, rtf Cover Letter Attach Attach Dropbox Google Drive Enter manually Enter manually Accepted file types: pdf, doc, docx, txt, rtf LinkedIn Profile Website Current Company * Current Title * Application Consent * Select... 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