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Babylist is the leading registry, e-commerce, and content platform for growing families. More than 9 million people shop with Babylist every year, making it the go-to destination for seamless purchasing, trusted guidance, and expert product recommendations for new parents and the people who love them. What began as a universal registry has grown into a full ecosystem for new parents, including the Babylist Shop, Babylist Health, and a flagship showroom in Los Angeles. Hundreds of brands in baby and beyond partner with Babylist to engage meaningfully with families during one of life’s most important transitions. With over $1 billion in annual GMV, and more than $500 million in 2024 revenue, Babylist is reshaping the $320 billion baby product industry. We’re helping parents feel confident, connected, and cared for at every step. As we build the generational brand in baby, our mission remains simple: to connect growing families with everything they need to thrive.To learn more, visit www.babylist.com .
Our Ways of Working
Babylist thrives as a remote-first company, with HQ team members located across the U.S. and Canada. We meet in person twice a year—once as a company and once by department to strengthen the relationships that power our work. We show up consistently, stay purpose-driven, leverage AI to amplify our impact, and achieve results—together, from anywhere.
What the Role Is
Babylist Media is transforming its operating model to support long-term, scalable growth. We are standing up a modern Revenue Operations organization focused on platform modernization, AI-enabled workflows, and scalable media operations. Reporting to the VP of Strategic Partnerships & Business Development, the Director of Revenue Operations will build and lead a high-performing team, guiding the strategy, systems, and cross-functional processes that drive our future revenue engine.
Who You Are
10+ years of experience in advertising or media revenue operations, sales operations, or GTM operations, with deep expertise in architecting scalable operating systems.
Significant experience within media or advertising ecosystems, including working with publishers, advertisers, or ad-tech platforms
4+ years of proven leadership experience building and managing high-performing teams
Hands-on experience building, launching, and managing ad-server programs, including implementation, optimization, and ongoing governance. Experience with Boostr or Koddi is a plus
Strong analytical, financial, and operational acumen, with the ability to translate complex business needs into clear, scalable processes and systems
Deep understanding of revenue funnels, forecasting, pipeline management, and sales processes
Experience leading commission planning, territory design, and quota-setting processes
Excellent communication skills, with experience presenting recommendations and insights to executive leadership
A builder mentality—comfortable operating in ambiguity, creating structure, and scaling for future growth
Bias toward action, continuous improvement, and high-quality execution
You're comfortable and enthusiastic about working in an AI-forward environment where AI tools are part of daily operations
You embrace using technology to enhance your work while keeping people at the center
How You Will Make An Impact
Manage and develop teams across Media Strategy and Ad Operations for both onsite and offsite channels.
Oversee rate card strategy, pricing architecture, and new media product development to maximize yield and sell-through efficiency
Oversee inventory management and yield optimization across all media products, maximizing sell-through rates while protecting margin
Lead KPI tracking, forecasting, performance reviews, and GTM experiment design
Lead annual planning and quarterly forecasting across GTM functions in partnership with Finance, building accurate pipeline and revenue models that inform both short- and long-term strategic decisions
Lead Ad Operations teams through the transition from site-served campaigns to a fully integrated ad server model (Koddi) across onsite, including campaign trafficking, pacing, optimization, and reconciliation workflows and future business scenarios
Serve as system owner for Boostr and Koddi, managing architecture, permissioning, and reporting integrity
Manage Asana workflows and efficiency with cross-functional partners for campaign tracking and project management
Improve revenue funnel efficiency through optimized lead flow, territory design, and sales processes
Partner with Finance and Accounting on revenue actualization, monthly billing, and ensuring accurate revenue recognition processes
Oversee end-to-end commission operations (plan design, quota setting, reconciliation) in partnership with Total Rewards and People Ops
Run the deal desk, reviewing pricing, discounting, and non-standard deals while supporting key account growth
Own QBR/MBR inputs and deliver weekly pipeline and performance reporting
Translate business needs into scalable systems, processes, and insights
Own the media tech stack strategy and roadmap; drive automation and system improvements
Maintain documentation of sales processes and inventory/discounting workflows
Create and maintain comprehensive documentation of sales processes and procedures across tools, discounting, upfronts, and inventory management**, including RACI matrices defining decision-makers and executors across Partnerships, AdOps, and cross-functional teams**
Provide sales enablement support, onboarding materials, and tooling guidance
Audit data, reporting, and post-sale processes to ensure accuracy and consistency
Team Leadership & Development:
Manage and develop teams across Pricing & Packaging and Ad Operations for onsite and offsite channels
Provide sales enablement support, onboarding materials, and tooling guidance
Lead Ad Operations teams through the transition from site-served campaigns to a fully integrated ad server model (Koddi) across onsite and offsite inventory, including campaign trafficking, pacing, optimization, and reconciliation workflows
Strategic Planning & Performance:
Lead annual planning and quarterly forecasting across GTM functions in partnership with Finance, building accurate pipeline and revenue models
Lead KPI tracking, forecasting, performance reviews, and GTM experiment design
Improve revenue funnel efficiency through optimized lead flow, territory design, verticalization, and sales processes
Communicate business unit impacts regularly through ownership of QBR and MBR inputs and coordinate cross-team alignment through dashboards and weekly pipeline reviews
Revenue Operations:
Oversee inventory management and yield optimization across all media products, maximizing sell-through rates while protecting margin
Oversee rate card strategy, pricing architecture, and new media product development
Operate a cross-functional deal desk and quote review process to support strategic pricing and custom deals
Oversee end-to-end commission operations (plan design, quota setting, reconciliation) in partnership with Total Rewards and People Ops
Partner with Finance and Accounting on revenue actualization, monthly billing, and revenue recognition processes
Systems & Technology:
Own the media tech stack strategy and roadmap; drive automation and system improvements
Serve as system owner for Boostr and Koddi managing architecture, permissioning, reporting integrity, and long-term roadmap
Work with cross-functional owners of Netsuite and Asana to ensure that partnership team needs are met as system architecture evolves
Ensure accurate reporting across the organization, including headcount, revenue, margin, pipeline, and other metrics
Develop detailed training materials and maintain reference documentation for all GTM tools
Process & Documentation:
Create and maintain comprehensive documentation of sales processes and procedures across tools, discounting, upfronts, and inventory management**, including RACI matrices for all media products**
Translate business needs into scalable systems, processes, and insights
Audit data, reporting, and post-sale processes to ensure accuracy and consistency
Develop and maintain a case study library demonstrating campaign performance and media efficacy
Cross-Functional Partnership:
Partner with Product, Finance, CRM, Merchandising, and Branded Content teams to ensure seamless campaign execution and system integration
Why You Will Love Working At Babylist
Our Culture
We work with focus and intention, then step away to recharge
We believe in exceptional management and invest in tools and opportunities to connect with colleagues
We build products that positively impact millions of people's lives
AI is intentionally embedded in how we work, create, and scale—supporting innovation and impact
Growth & Development
Competitive pay and meaningful opportunities for career advancement
We believe technology and data can solve hard problems
We're committed to career progression and performance-based advancement
Compensation & Benefits
Competitive salary with equity and bonus opportunities
Company-paid medical, dental, and vision insurance
Retirement savings plan with company matching and flexible spending accounts
Generous paid parental leave and PTO
Remote work stipend to set up your office
Perks for physical, mental, and emotional health, parenting, childcare, and financial planning
About Compensation
We use a market-based approach to compensation. The starting salary range for this role is:
$171,976 to $206,371
Your starting salary will be based on your location, experience, and qualifications, with increases over time tied to performance, role growth, and internal pay equity.
Important Notices
Interview Process & Consent Babylist uses AI to record and transcribe all interviews for evaluation purposes in accordance with CCPA and GDPR. By participating in an interview, you consent to this recording and transcription.
Interview Integrity During the interview process, we're evaluating your individual problem-solving skills, creativity, and approach to challenges. While AI tools like ChatGPT, Claude, and Cursor are part of your daily toolkit once you join Babylist, all interviews, assessments, and take-home assignments must be completed independently.
You may not use AI tools, third-party services, coaching platforms, or content-farming services during any part of the interview process unless we explicitly permit it. We will clearly communicate when AI tools are allowed for specific assessments.
Any indication of third-party assistance or AI-generated responses will result in immediate disqualification. We may also verify educational credentials through third-party sources—providing false or misleading information will result in removal from consideration.
Official Communication All communication will come only from the Babylist Talent Team via an @babylist.com email address. We will never request payment, bank information, or personal financial details. Be cautious of fraudulent outreach via non-company email addresses, messaging platforms (e.g., WhatsApp, Telegram), or unsolicited phone calls. Verify legitimate opportunities on our careers page.
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