Senior Manager, Enterprise Content Marketing

tags.new Senior Manager, Enterprise Content Marketing United States Apply Coursera was launched in 2012 by Andrew Ng and Daphne Koller with a mission to provide universal access to world-class learning. It is now one of the largest online learning platforms in the world, with  183 million registered learners as of June 30, 2025 . Coursera partners with  over 350 leading university and industry partners  to offer a broad catalog of content and credentials, including courses, Specializations, Professional Certificates, and degrees. Coursera’s platform innovations enable instructors to deliver scalable, personalized, and verified learning experiences to their learners. Institutions worldwide rely on Coursera to upskill and reskill their employees, citizens, and students in high-demand fields such as GenAI, data science, technology, and business. Coursera is a Delaware public benefit corporation and a B Corp. We’re a global platform aiming to transform lives through learning by offering transformative courses, certificates, and degrees that empower learners worldwide to advance their careers through skill mastery. We’re looking for inventors, innovators, and lifelong learners eager to shape the future of education. If you’re ready to build the global programs and tools that fuel the power of online learning, join Team Coursera. At Coursera, we are committed to building a globally diverse team and are thrilled to extend employment opportunities to individuals in any country where we have a legal entity. We require candidates to possess eligible working rights and have a compatible timezone overlap with their team to facilitate seamless collaboration.  Coursera has a commitment to enabling flexibility and workspace choices for employees. Our interviews and onboarding are entirely virtual, providing a smooth and efficient experience for our candidates. As an employee, we enable you to select your main way of working, whether it's from home, one of our offices or hubs, or a co-working space near you. Job Overview As the Senior Manager, Enterprise Content Marketing, you will be a key leader responsible for developing and executing a global enterprise content strategy that positions Coursera as a leader in the future of learning and work. This role requires you to manage and empower a team of content marketers to produce high-quality, insightful, relevant, and actionable content across the enterprise buyer journey. You'll work closely with marketing and sales stakeholders as well as the Enterprise PR team to align content efforts with business priorities, ensuring our content not only earns audience trust but also accelerates the sales pipeline. You are a creative, motivated, and collaborative individual who values the opportunity to make an impact. The role reports to the Head of Global Communications and is a highly cross-functional position. Responsibilities Develop a full-funnel content marketing strategy and editorial calendar to drive engagement and leads, accelerate the sales pipeline, and grow global thought leadership  Empower a team of content marketers by setting clear goals, providing strategic guidance, and fostering a collaborative environment Partner with campaign marketing, regional marketing, product marketing, sales, data science, Enterprise PR, brand, and web teams to align content strategy with GTM plans Create a wide range of content assets, including data reports, whitepapers, articles, infographics, videos, and microsites Analyze content performance to inform editorial decisions and demonstrate business impact Act as editorial lead and review all content to ensure it is of the highest editorial quality Be a strategic thinker, constantly exploring new ways to leverage our platform data and third-party partnerships to connect with our audiences   Basic Qualifications 10+ years of experience in content marketing, preferably in a B2B/enterprise environment  Strong background in developing full-funnel content marketing strategy and track record of developing and measuring world-class content assets  Proven experience managing and leading a team and overseeing freelancers or agencies, while also taking ownership of directly producing content Demonstrable understanding of how to use AI-powered tools to improve efficiency and scale content production Ability to design and execute quantitative research using surveys or proprietary data   Preferred Qualifications Understanding of the evolving education landscape and the future of learning Experience using content management tools such as Contentful or Airtable Experience managing team budgets If this opportunity interests you, you might like these courses on Coursera: B2B Marketing Generative AI for Marketers Specialization Compensation US Zone 1 - San Francisco Metro, New York City Metro or Seattle Metro $178,500 - $210,000 USD   US Zone 2 - CA (outside of SF Bay Area), CO, CT, DC, GA, IL, MA, MD, NY/NJ (other than NYC), OR, RI, TX, VA, WA (other than Seattle) $155,975 - $183,500 USD   US Zone 3 - all other US locations $147,050 - $173,000 USD   The range(s) listed above is the expected annual base salary for this role, subject to change. Salary is just one component of Coursera’s total rewards package. All regular employees are also eligible for a bonus program and equity in the form of RSU’s. A number of factors are taken into account when determining pay, which includes: job level, location, training/education, business need, skill set and internal equity.   #LI-JC1 Coursera is an Equal Employment Opportunity Employer and considers all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, age, marital status, national origin, protected veteran status, disability, or any other legally protected class.   If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, please contact us at accommodations@coursera.org.   For California Candidates, please review our CCPA Applicant Notice here. 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