The Marketing Intern supports Workiva’s Marketing philosophy by executing projects, coordinating details, and working cross-functionally across teams. This role provides hands-on experience across campaign execution, analytics, content creation, events, partner marketing, and growth initiatives, depending on the team you support.What You'll Do – based on the assigned teamPaid MediaAssist with managing digital paid media channels and campaign launchesSupport optimizations and bidding management in collaboration with the activation teamMonitor performance metrics and maintain reporting dashboardsContribute to ongoing analysis to identify opportunities for improved ROIField MarketingCollaborate with regional teams to support field campaigns and customer programsHelp coordinate logistics for webinars, workshops, and field eventsTrack program success metrics and assist with post-event reportingProvide project management support to ensure campaign deliverables are met Content MarketingOptimize, refresh, and retire content as part of ongoing audit workFormalize, refine, and add to the team’s AI prompt library to improve efficiencySupport monthly newsletter writing, compilation, and distributionAssist with podcast projects, including writing episode summaries and building resource/YouTube pagesTake on day-to-day content tasks to free up team members for more strategic campaign work Event MarketingBuild and maintain event registration pagesSupport project management in Monday.com to track event deliverablesAssist with event preparation decks and attendee communicationsCreate name badges and update event calendarsProvide logistical and administrative support for upcoming events Marketing Pro GroupsResearch, plan, and execute venue selection, collateral, and workshop/event logisticsAssist with managing vendor relationships and supporting program operations within budget guidelinesExecute marketing activities to promote Pro Group initiatives and workshopsIngest and organize data from Pro Group-specific sources (e.g., On24, Higher Logic, Credly, Hootsuite, Qualtrics)Support the development of the annual member feedback survey and analyze results to provide insights Partner MarketingSupport program reporting through monthly updates, research, and new reporting opportunitiesAssist with website builds, including partner profile pages, marketplace listings, and information auditsContribute to partner communications by drafting content, preparing lists in Marketo/RightWave, managing the partner Google calendar, and gathering content for the partner newsletterHelp coordinate virtual partner events, including monthly webinars, from planning through executionSupport sponsorship sales and deliverables by assisting with communications, registration tracking, FAQs, and deliverable management PNM Growth SolutionsBuild growth-related business cases to support new opportunitiesActivate business cases in collaboration with sales enablement teamsResearch market trends and provide insights to strengthen go-to-market strategiesAssist with developing materials and presentations to communicate growth initiativesWhat You'll NeedMinimum QualificationsCurrently enrolled in a degree-seeking program, preferably in Marketing, Advertising, Business, Communications, or a related programPreferred QualificationsExcellent verbal, written, and interpersonal communication skillsSelf-motivated with a strong propensity for action, results, and continuous improvementAbility to work successfully in a high-energy, fast-paced, rapidly changing environmentStrong organizational skills with the ability to multi-task and manage multiple projects simultaneously under pressureCreativity, attention to detail, and strong problem-solving skillsTeam-specific skills may include:Campaign analytics (Paid Media)Marketing automation and systems (Marketing Technology)Event coordination and logistics (Field Marketing & Event Marketing)Writing, editing, and content development (Content Marketing)Data analysis and reporting (Marketing Pro Groups, PNM Growth Solutions)Project management and partner communications (Partner Marketing)Travel Requirements & Working Conditions Up to 10% travel Reliable internet access for any period of time working remotely, not in a Workiva officeSponsorship RequirementsMust be authorized to work in the United States and not require sponsorship now or in the futureWhen can you expect to hear back?We are committed to attending all career fairs and recruitment events before closing our positions. That means, this position might be open without updates for a few weeks to give us time to connect with all potential candidates before wrapping up the recruitment season. Check out our tentative timeline below to see when you can expect to hear from us! All postings close: September 28th, 2025Interviews: Early to mid OctoberOffers: Mid - late October2026 Start Dates:This position has opportunities to start in the Spring or Summer. Please see our start date below and let us know your availability.Spring 2026 Internships: Monday, January 5, 2026 (part-time, 20/hours per week)Summer 2026 Internships: Monday, May 18, 2026 (40/hours per week max)Information SessionWant to stand out in your application? Join our upcoming info session. We'll cover the application process, share essential interview tips, and give you the insights you need to get noticed.🔗 Register for the Info SessionHow You’ll Be Rewarded✅ 401(k) participation and match✅ Paid sick leave✅ A unique opportunity to further your learning experience through additional internship seasonsEmployment decisions are made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other protected characteristic.Workiva is committed to working with and providing reasonable accommodations to applicants with disabilities. To request assistance with the application process, please email earlycareer@workiva.com.Workiva employees are required to undergo comprehensive security and privacy training tailored to their roles, ensuring adherence to company policies and regulatory standards.Workiva supports employees in working where they work best - either from an office or remotely from any location within their country of employment.
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