AVP Sales - EMEA North

Company: Workiva
Company: Workiva
Location: London
Commitment: Full time
Posted on: 2025-08-14 05:23
As our AVP, Sales for EMEA North, you will be the driving force behind the success of our sales organisation for Northern Europe. In this pivotal role, you will own the sales strategy, execution, and leadership for the region, focusing on Workiva's core platform. You will report directly to the VP of Sales for EMEA and collaborate with peer leaders across the commercial organisation to accelerate Workiva's growth and cement our success throughout the EMEA market.What You'll DoLead, mentor, and develop a team of sales managers and their respective regional sales teamsFoster a high-performance, collaborative, and inclusive culture by setting clear expectations - providing regular feedback, and recognising achievementsImplement effective talent management strategies to attract, retain, and develop top sales talentDevelop and execute a comprehensive sales strategy for the sales team across the Benelux, Nordics, and UK&I marketsIdentify market opportunities and analyse the competitive landscape to drive growth and market shareCollaborate with cross-functional teams, including Marketing, Product, Partnerships and Customer Success, to align sales strategies with overall business objectivesMonitor and analyse sales performance metrics to identify areas for improvement and implement corrective actionsArticulate a clear and compelling vision for the EMEA North sales team, aligning with the company's mission and valuesInspire and motivate the team to achieve ambitious sales targets and deliver exceptional customer experiencesServe as a thought leader and advocate for your organisation, representing the company at industry events and customer meetingsOversee the end-to-end sales process, from lead generation to deal closure, ensuring a customer-centric approachEstablish and maintain strong relationships with key customers, partners, and stakeholdersDevelop and manage sales forecasts, budgets, and resource allocationEnsure a high standard of integrity and alignment with Workiva's core company valuesWhat You'll NeedMinimum Qualifications12+ years of related career experience in complex software sales - with a significant tenure in Software as a Service (SaaS)8+ years of progressive sales team management experienceExperience as a second-line leader managing other people managersUndergraduate Degree or equivalent combination of knowledge and related career experiencePreferred QualificationsA deep understanding of the Software as a Service (SaaS) business modelA proven sales track record of achieving (and exceeding) sales quota targets by selling complex technology or software solutionsThe ability to provide deal support and guidance to sellers on both large enterprise and mid-market accountsThe ability to manage and coach a diverse team of sales professionalsExceptional communication skills and business acumenExecutive presence with the ability to communicate at the most senior levels, both internally and with partners and customersThe ability to identify and understand the power of influencers versus buyers and to navigate the nuances of each during the sales cycleThe ability to lead your team in managing multiple complex sales cycles simultaneouslyThe ability to negotiate pricing with a focus on retaining valueExcellent judgment and creative problem-solving skillsTravel Requirements and Working ConditionsUp to 50% travel for regular customer meetings and eventsReliable internet access required for any period of time working remotely.Workiva is an Equal Opportunity Employer. We believe that great minds think differently. We value diversity of backgrounds, beliefs, and interests, and we recognize diversity as an important source of intellectual thought, varied perspective, and innovation.  Employment decisions are made without regard to age, gender identity, race, religion, disability status, sexual orientation, or any other protected characteristic.  Workiva is committed to working with and providing reasonable accommodations to applicants with disabilities. To request assistance with the application process, please email talentacquisition@workiva.com.Workiva employees are required to undergo comprehensive security and privacy training tailored to their roles, ensuring adherence to company policies and regulatory standards.
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