Marketing Support APJDescription -At HP, we believe in the power of ideas. Our ideas create technology that makes life better for everyone, everywhere. And we believe that ideas thrive best in a culture of teamwork. That is why everyone – in every function – is encouraged to develop, express and share their creativity to deliver better outcomes for our business. We leverage our strong financial position to extend our leadership in traditional markets like PCs and Printers, and create exciting new markets with unique technologies across 3D Printing and Digital Industrial Graphics. Personalization of goods and services is one of the great disruptive trends of our time – to serve “Industries of One.” And HP is well positioned to deliver mass-customization across packaging, labelling, and digital industrial printing, as well as entirely new personalized 3D printed products such as custom orthotics, footwear, and offerings across many other industries. At HP 3D Printing Marketing, we are looking for a Marketing Campaigns support person (B2B) to join our marketing campaigns in APJ. The ideal candidate has some experience in B2B marketing, digital marketing and demand generation. Responsibilities Assist in identifying market requirements for targeted customer segments and/or industry verticals. Support Campaign Managers on the execution of B2B marketing tactics (webinars, events, content syndication, media, paid social, SEM, etc.) that have measurable impact against clearly established business and marketing objectives. Collaborate on the planning and project management of campaigns and tactics and keep campaign documentation updated. Adapt or develop key tactical assets and campaign components to engage with our customers in different platforms and supports (email, landing pages, display banners...) Develop/communicate closed-loop post-analysis of assigned programs. Support campaign manager with campaign logistics and administrative tasks Perform other marketing support activities as required. Collaborate and coordinate internal and external campaign stakeholders (sales, HP center of excellence (COE) teams, Marketing Ops, extended marketing team, as well as external vendors and 3rd party providers). Education And Experience Required BA or BS in Marketing or related field. +3 years marketing experience. B2B segment experience desired. Knowledge of digital, social and content marketing. Project management skills. Fluent in English. Agile and resourcefulGood communication and interpersonal skills. Proactivity. Ability to work as part of a team. Job -MarketingSchedule -Full timeShift -No shift premium (India)Travel -Relocation -EEO Tagline - HP Inc. is EEO F/M/Protected Veteran/ Individual with Disabilities.
View Original Job Posting