Director of Social and Content

We engage the most inspired minds to do their best work wherever they work best—powering the freedom to create worldwide.WP Engine is the most trusted WordPress technology company, powering over 1.5M digital experiences in 150+ countries for businesses of all sizes. WP Engine’s all-in-one platform enables customers to design, build, power, and manage extraordinary WordPress, eCommerce, and headless sites—all thanks to a nonstop commitment to innovation, award-winning WordPress expertise, and a set of core values that guides us every day.  What’s Cool about this Job As our new Director of Social and Content, you will be a dynamic and performance-driven leader within our marketing team. Your role will involve leveraging your solid management and people leadership skills to oversee our content and social media teams. You will drive both the creative and analytical aspects of our content strategies.Your responsibilities will include planning and executing high-impact content strategies that effectively drive engagement and conversions. You'll apply your deep understanding of different platforms to adjust our brand voice and content approach as needed.A key part of your role will be to exercise your excellent storytelling skills, keeping us ahead of trends and ensuring that the content resonates with various audiences while staying true to our brand tone. Your strong marketing acumen and analytical abilities will be crucial as you develop comprehensive strategies, collaborate with stakeholders on plans, and track and report on metrics that gauge the effectiveness of our creative work. Key ResponsibilitiesContent Strategy and DevelopmentDevelop and execute comprehensive content strategies that align with WP Engine’s target persona interests, key brand authority themes, and strategic distribution across owned and social media channels.Oversee the creation of high-quality content, including blog articles, social media posts, and multimedia assets, ensuring they resonate with the target audience and support SEO goals.Act as the group lead editor to maintain a high standard of content quality, consistency, and relevance.Social Media StrategyDrive the development and implementation of creative social media strategies to increase brand visibility, engagement, and followers.Collaborate with internal and external influencers to inspire participation and promote the brand's message.Analyze and optimize social media performance, including followership, likes, shares, and comments, to maximize brand impressions, reach and engagement. Social Listening: Implement AI driven Social Listening to help us keep accelerated pulse on why, where and how social conversations are happening to inform ongoing engagement activation Identify key influencers for collaboration Monitor competition  Social Care/Community Management:  Oversee rapid issue resolution and incident responses, ensuring timely response to customer inquiries, comments, concerns on social media platformsFoster a sense of community among followers and encourage user generated content, discussions and knowledge sharing  Social Marketing: Partner with Brand and Creative to develop content that aligns with Brand goals, audience segment preferences, and relevance by channelBrand Advocate MarketingCultivate and manage relationships with both internal and industry influencers and thought leaders to enhance brand credibility and reach.Develop and execute influencer campaigns that drive engagement, awareness, and conversions.Measure and report the impact of influencer collaborations and adjust strategies accordingly.Team LeadershipLead, mentor, and inspire a team of content and social media marketing and community management professionals, fostering a collaborative and innovative work environment.Provide guidance and support to drive excellence and achieve departmental goals.Performance Metrics/KPIsOrganic site trafficContent engagement  (time on page, scroll depth, downloads, shares)Conversion rates  (chats, form submissions, subscribers) Social media growth (Followers, Likes, Shares, Retweets)SEO Performance in partnership with Acquisition Marketing (CTR, Organic Keyword Rank, Organic Search Traffic, Impressions, Domain Authority) QualificationsBachelor's degree in Marketing, Communications, or a related field; Proven success in leading content and social marketing teams to deliver measurable results.In-depth knowledge of social media platforms, trends, and best practices.Strong analytical skills and a data-driven approach to decision-making.Exceptional communication skills, both written and verbal.Creative thinker and storyteller with a passion for content creation.Ability to collaborate effectively in a fast-paced, dynamic environment.Demonstrated experience in managing influencer marketing campaigns.Previous experience in both consumer and Tech SaaS industries is advantageous.Why WP EngineCompetitive salary and benefits package.A collaborative and innovative work environment.Opportunity to make a significant impact on the growth and success of a leading tech company.Continuous learning and development opportunities.Work with a passionate and talented team dedicated to excellence.US Perks and BenefitsCompany Stock Options (Every employee is an owner in the company)Great Health Benefits (Medical, Dental, Vision, Life Insurance, Accident & Critical Illness)Fertility Benefits (IVF/Fertility drug coverage)HSA Company contribution $750 for employee / $1500 for family401(k) with a 4% matchDisability Insurance Paid Family and Caregiver’s LeaveEmployee Assistance ProgramGenerous Vacation Time (Who doesn’t like time off)One-time $500 payment to set up your home office4 Company Wellness Days a year1 floating holiday$100 monthly wellness allowance to spend on what you wantFree subscription to CalmPet InsuranceOn-going education through LinkedIn Learning, Workday Learning and our Career Growth PortalIf you are a high-impact, results-driven leader with expertise in content and social marketing and a passion for storytelling, we invite you to join our team at WP Engine and help shape the future of digital experiences. To apply, please submit your resume and a cover letter detailing your relevant experience and explaining why you are the ideal candidate for this role. We look forward to hearing from you! At WP Engine, we strive to have the broadest possible view of diversity, going beyond visible differences to include the background, experiences, skills, and perspectives that make each person unique. WP Engine is proud to be an equal opportunity workplace and is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, Veteran status, or any other basis protected by federal, state, or local law. ​ #LI-TB1#LI-Remote​Base Salary Range$140,000.00 - $210,000.00We believe that compensation should be reflective of the impact you have within the organization relative to the market value of your role. The estimated base salary range for this position is as listed above. Some roles may also be eligible for overtime pay. Our salary ranges are determined by job role and responsibilities and level. The range displayed on each job posting reflects the minimum and maximum target for salaries for the position nationwide. The actual base pay will vary based on various factors including job-related skills and individual qualifications objectively assessed during the interview process. Your talent acquisition partner can share more about the total rewards package at WP Engine including any additional total rewards components such as equity, variable pay plans (if applicable), and benefits during the hiring process.