Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.Job Responsibilities :Demand generation Responsible for demand gen programs to drive NPI & sustained sales on both razer.comSupport category team’s sales plan to achieve sell through targets by coordinating the overall D2C GTM plan & driving the half yearly execution plans Collaborate with GMK and key stakeholders to run successful digital programs via all relevant digital marketing channels including but not limited to digital advertising platforms, social media, affiliates, CRM Coordinate with creative teams all assets production and brand communicationCustomer acquisition and retention Develop insights from knowledge of the gaming space, gamer personas, that can be translated into actionable programs to effectively target & acquire customers Drive customer sign up of Razerstore Rewards programIncrease customer lifetime value measured by re-purchase frequency & AOV Improve visibility & attractiveness of the Razerstore Rewards program through creative activations, collaborations within the Razer eco-system, and advertising spend Increase online trafficSEO & SEM: Develop strategy & plans, to maximize traffic volumes eSports: Drive relevant activations to attract & convert eSports fans on Razer.com Community engagement: Work with community team to define social media content, within brand guidelines, to build engagement with Razer fanbase, with the ultimate goal of improving consideration & conversion metrics Owns the marketing OPEX budget Data driven approach in all aspects of marketing spend allocations, with clear KPIs, to drive high ROI Effective tracking of ROAS & KPIs, management of spends within budgetary guidelines Give inputs to GMK’s media plans (either funded by OPEX, or Partner funds) to ensure alignment with Razer.com revenue targets Pre-Requisites :Minimum 10-12 years of relevant experience in building marketing strategy from research, brand positioning and executing the strategyDemonstrable experience in designing and implementing successful Digital Marketing Campaigns and O2O programsProven results in driving program to increase customer acquisition, retention and lifecycleStrong understanding of how all current digital marketing channels functionSolid knowledge of online marketing tools and best practicesPossess experience with SEO/SEM, Google Analytics, CRM software and loyalty programFamiliarity with user experience, optimisation and Brand positioningHigh competence in analytical, project and stakeholder managementStrong team management and communication (written and verbal) skillsProven ability to manage budgets Are you game?
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