Job Summary:WHO ARE WE?Live Nation Entertainment is the world’s leading live entertainment and eCommerce company, comprised of four market leaders: Ticketmaster.com, Live Nation Concerts, Front Line Management Group and Live Nation Network. Ticketmaster.com is the global event ticketing leader and one of the world’s top five eCommerce sites, with over 26 million monthly unique visitors. Live Nation Concerts produces over 20,000 shows annually for more than 2,000 artists globally. Front Line is the world’s top artist management company, representing over 250 artists. These businesses power Live Nation Network, the leading provider of entertainment marketing solutions, enabling over 800 advertisers to tap into the 200 million consumers Live Nation delivers annually through its live event and digital platforms. For additional information, visit www.livenation.com/investors.WHO ARE YOU?Passionate and motivated. Driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you then please read on!THE ROLE:Reporting directly to the COO of Country Nation, Live Nation is looking for a highly organized individual with dynamic interpersonal skills who will manage all digital marketing aspects for Live Nation’s country music festivals.DIGITAL MEDIA MANAGER:- Digital StrategyDevelop an overall digital strategy for all country festivalsConstantly be working to find new ways to market the country festivals in the digital worldStrive to be ahead of the industry in digital trendsCreate and schedule detailed ad creative, copy, and targeting for all festivals' on sale, maintenance, and closing campaigns- BudgetForecast, set, and achieve budgets/goals for themselves and their teamManage budgets of over $250,000Allocate appropriate amount for each digital platform during on sale, maintenance, & closing periodsHandle the digital portions of the Ad Pack in ROME- Support Staff ManagementDevelop and implement training materials and strategy for onboarding part time and new marketing staffDesign and execute the Nashville office Intern Program- Vendor ManagementManage a robust team of 3rd party vendorsDirect 3rd party digital through buying strategy for multiple festivals.Work with ad team to drive ticket sales through digital bookingEnsure timely delivery of assetsEnsure analytics and reporting providedSchedule digital buys for platform like Facebook, Google, and InstagramDirect graphic design team to construct creative assets for all socials, websites and apps Hire and manage on site photographers and video documentary teamCreate photo list for desired marketing assetsEnforce photo deadlines, storage, and organizationCurates thoughtful and entertaining pieces of content for fans while on siteCoordinate direction of future marketing assetsDigital AppWork with designated app vendor to create festival apps to help keep fans informed, collect data, and become another ticket selling outletEnsure procedures and contracts are followed so employees are paid in timely manner- Social Media/Paid Digital Strategy:Manage fan engagement on all festival social platforms including; Facebook, Instagram, Twitter, Spotify, TikTok, YouTube, etc. Create and execute thoughtful digital creative campaigns surrounding major events happening locally or nationally (i.e. holidays, other music events, etc)Schedule and organize organic posts on all socials platformsCreating the element of FOMO to continue marketing while on-siteMust be knowledgeable in digital ad buying & be able to execute a successful paid campaign - Data AnalysisCreate digital reporting for each of the festivalsDeliver reporting to President, COO, & Marketing Director after major phasesAnalyze data and track progress compared to forecast and set goals. Adjust campaigns where needed- Website DevelopmentManage website development teamsHandle redesigns, updates, data collection, and maintenance for all websites. Manage timelines and budget for website team & assure that they are met.Assess festival websites and guide website team to create the most user friendly, attractive designUpdate all festival information that is important to the fans. Work closely with the site team to collect material- Influencer Marketing:Design an official influencer program for the country festivals. Work with local and national influencers to help create a desired brand and marketing assetCommunicate and create a relationship with artist teams. Create thoughtful and eye catching creative for artists to post organically and paid posts through their channels- Digital PromotionsCurate fan promotions before and during each festivalCreate engaging and successful giveaway campaigns to drive engagement and interest in the festivalWork with LN legal team to produce official rules and contests- Sponsorship LiaisonWork closely with the sponsorship team on all creative, scheduling, and coordination of sponsorship fulfillment for digital platformsCurate sponsorship takeover and rebranding of items such as the app, website, etcBENEFITS & PERKS - Our motto is ‘Taking Care of Our Own’ through 6 pillars of benefits:HEALTH: Medical, Dental and Vision benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs)YOURSELF: Paid time off policy including holidays, sick time and day off for your birthday, free concert ticketsWEALTH: 401(k) program with company match, Stock Program ReimbursementFAMILY: New parent programs & support including caregiver leave and infertility supportCAREER: Tuition reimbursement, student loan repayment internal growth and development programs & trainingsOTHERS: Crowdfunding networkEQUAL EMPLOYMENT OPPORTUNITYWe are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and homelife. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It’s talent that matters to us and we encourage applications from people irrespective of their gender, race, sexual orientation, religion, age, disability status or caring responsibilities.Live Nation strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation. We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas.We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Live Nation will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Live Nation also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process. Live Nation will also provide reasonable religious accommodations on a case by case basis.HIRING PRACTICESThe preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.Live Nation recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Live Nation may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.**Please note that the compensation information provided is a good faith estimate for this position only and is provided pursuant to the Colorado Equal Pay for Equal Work Act and Equal Pay Transparency Rules. It is estimated based on what a successful Colorado applicant might be paid. It assumes that the successful candidate will be in Colorado or perform the position from Colorado. Similar positions located outside of Colorado will not necessarily receive the same compensation. Live Nation takes into consideration a candidate’s education, training, and experience, as well as the position’s work location, expected quality and quantity of work, required travel (if any), external market and internal value, including seniority and merit systems, and internal pay alignment when determining the salary level for potential new employees. In compliance with the CO EPEWA, a potential new employee’s salary history will not be used in compensation decisions.
View Original Job Posting