Director, Business Development (Commerce Media)

Company: Live Nation Entertainment
Company: Live Nation Entertainment
Location: New York, NY, USA
Commitment: Full time
Posted on: 2023-11-15 05:02
Job Summary:WHO ARE WE?Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 500 million tickets sold annually and more than 12,000 clients worldwide.  Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 40,000 shows and 100+ festivals annually for nearly 4,000 artists in over 40 countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect over 1,000 brands with the 98 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.com.WHO ARE YOU?We are looking for smart, curious, and motivated individuals to join our growing team as we build the next generation ticket merchandizing platform sitting at the intersection of live events, fan data, digital media and performance marketing. You possess strong analytical and communication skills and thrive in a team-oriented work environment. You are experienced in working cross functionally with multiple stakeholders to deliver strategic solutions meeting clients’ marketing goals. You also have experience in ecommerce, digital merchandising sales, and/or account management with a proven track record of client success. Lastly, you are flexible in pivoting quickly to the growing business needs of a new product as it matures in market.THE JOB You will be the client facing product expert partnering with account management / marketing to educate and introduce the new business to clients enabling event marketers to most effectively sell tickets to the world’s largest ticket buying audience. With the goal of driving incremental ticket sales and maximizing ROAS for clients, you will introduce TM Promoted as a new digital performance marketing tool as part of an overall strategy to optimize clients’ existing media mix and ad performance. WHAT THIS ROLE WILL DO Serve as a product expert  Educate & pitch current and prospective clients working with sales and account managementDrive adoption and usage of new productLead client presentations and product demosWork closely across internal teams such as marketing, product and sales to ensure a consistent approach with clientsDevelop and evolve processes within the Promoted Ads team and cross-functionally to support business growth.WHAT THIS PERSON WILL BRINGBachelor's degree or equivalent3+ years’ experience in digital media sales7-10 years of digital advertising experience; programmatic and/or cost-per-click sales experience preferred4+ years of B2B sales experienceRetail media & ecommerce marketing experience is a plusExperience building new customer relationshipsBusiness development experience working with media agencies and large advertisersAnalytical abilities and confidence in the use of dataExcellent written and verbal communication skills, strong attention to detail, and good follow-throughApplicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visaBENEFITS & PERKSOur motto is ‘Taking Care of Our Own’ through 6 pillars of benefits:HEALTH: Medical, Vision and Dental benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs)YOURSELF: Generous paid time off policy including paid holidays, sick time and paid days off for your birthday, Free concert ticketsWEALTH: 401(k) program with company match, Stock ProgramFAMILY: New parent programs & support including caregiver leave and baby bonuses, infertility supportCAREER: Tuition reimbursement, student loan repayment internal growth and development programs & trainingsOTHERS: Volunteer time off, crowdfunding networkLive Nation’s policy regarding vaccinations and masking will evolve based upon updated regulations and factors related to COVID-19. Currently, we strongly encourage employees to be fully vaccinated or have received a negative COVID test within [24] hours of entering an office.EQUAL EMPLOYMENT OPPORTUNITYWe are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion.  You will be working in an inclusive environment and be encouraged to bring your whole self to work.  We will do all that we can to help you successfully balance your work and homelife.  As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with.  It’s talent that matters to us and we encourage applications from people irrespective of their gender, race, sexual orientation, religion, age, disability status or caring responsibilities.Live Nation strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation. We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance, and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas.We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Live Nation will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Live Nation also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process.  Live Nation will also provide reasonable religious accommodations on a case by case basis.HIRING PRACTICESThe preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.Live Nation recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Live Nation may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.New York City Hiring Rate*: $100,000 - 120,000**Please note that the compensation information provided is a good faith estimate for this position only and is provided pursuant to the New York Salary Transparency in Job Advertisements Law. It is estimated based on what a successful New York applicant might be paid. It assumes that the successful candidate will be in New York or perform the position in New York. Similar positions located outside of New York will not necessarily receive the same compensation. Live Nation takes into consideration a candidate’s education, training, and experience, as well as the position’s work location, expected quality and quantity of work, required travel (if any), external market and internal value, including seniority and merit systems, and internal pay alignment when determining the salary level for potential new employees. In compliance with the NY Law, a potential new employee’s salary history will not be used in compensation decisions. 
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