Director, Marketing

Welcome to Jetty, the financial services platform on a mission to make renting a home more affordable and flexible. We’ve built multiple financial products that benefit both renters and property managers - and we’re just getting started. As the Director of Marketing, you will report directly to our SVP of Revenue and oversee our full Marketing function. Your mission will be to define, build, and execute revenue-generating marketing programs that drive a robust pipeline for our Sales team, enabling them to develop and retain valuable partnerships at scale. In addition to B2B demand generation, you will also manage our B2C marketing team, including content marketing and design. This role will have a significant impact on pipeline, revenue, and ultimately Jetty’s long-term growth. Role & Responsibilities Lead and develop account-based marketing (ABM) strategies from the ground-up Own the tactical hands-on delivery of our inbound marketing pipeline, including building and executing on strategies for in-person events, pay-per-click advertising, and SEO Collaborate cross-functionally with Sales and the broader Revenue team to align on sales and revenue targets, and maintain a consistent experience throughout the customer life cycle Implement a data-driven approach to evaluating marketing attribution and overall effectiveness, provide reports and insights that help inform decision-making, and own KPIs for the full B2B2C marketing funnel Manage and coach Marketing team members across both B2B and B2C functions, including leading the hiring process as the team scales Experience & Qualifications 7+ years of experience in B2B marketing/demand generation (background in B2B2C business models is a plus) 3+ years of experience in a marketing leadership role, including people management (experience managing an SDR team is a plus) Track record of establishing and leading an ABM strategy in a dynamic, fast-paced start-up environment Ability to work both vertically and horizontally across the marketing stack - from the strategic level to on-the-ground operations, and throughout the B2B2C lifecycle Strong analytical mindset, bringing a data-driven approach to identifying, tracking, and improving KPIs Experience with relevant marketing tools, ex. Hubspot and Salesforce Compensation & Benefits Philosophy: Beyond our mission, our products, and our people, the best way for Jetty to attract, develop, and retain talent is to provide both career growth and financial opportunity.  In order to provide financial opportunity, our goal is to create compensation packages that are: Competitive Salary bands are based on market data  Data pulled from similar sized companies to ensure we remain competitive  Responsible Salaries for current and future employees are in our budget, which is reviewed quarterly  Comp bands are based on 50th percentile market data (aka, right in the middle) Fair Defined compensation bands for each level of a job family, updated twice a year Consistent performance management practices and company wide compensation audits Everyone is paid against Tier 1 compensation data, since it’s the most robust dataset, regardless of where you work Motivating  Equity grants for all new hires, based on market data and internal comparables  Additional grants given based on performance Supportive  Comprehensive health insurance options that Jetty contributes to financially  Health and wellness benefits  Remote work benefits  Flexible work schedules Generous leave policies  Compensation for this role: The annual base salary range for this role is $170-200k and may be inclusive of multiple career levels The offer package for this role will also include stock option equity Individual offer decisions within this range will be based on multiple factors, including your level of experience, relevant skills, and balancing internal equity to ensure fair and equitable compensation across similar roles Benefits and perks include: Health (with HSA and FSA options), dental, and vision insurance through Aetna & MetLife 401(k) retirement savings program Optional life and disability coverage 20 days of PTO + 12 holidays, “Jetty Winter Break," and flexible sick days Generous parental leave policy Flexible remote work in any US location (keeping east coast hours) Stipends to cover WFH set-up, childcare, phone/internet bill, and optional co-working space About Jetty At Jetty , we know renting a home can be a financial challenge. That’s why we’re on a mission to make renting accessible to everyone. Jetty offers four financial products designed to help our members every step of the renting process: Jetty Deposit, a low-cost security deposit product that dramatically reduces move-in costs; Jetty Rent, a flexible rent payment program to eliminate pricey late rent fees; Jetty Credit, a credit building service that helps renters build credit just by paying rent; and Jetty Protect, an affordable renters insurance product that provides comprehensive coverage in just a few clicks. Jetty has raised multiple rounds of venture capital from investors including Khosla Ventures, Ribbit Capital, Citi, Valar, and strategic investors. We’ve built a highly collaborative team working remotely around the country, and we believe in finding the best talent—regardless of where they live. To learn more about life at Jetty, visit jetty.com/careers . Jetty is firmly committed to building a team as diverse as our Members. We are proud to provide equal employment opportunities for all candidates regardless of race, ancestry, citizenship, sex, gender identity or expression, religion, sexual orientation, marital status, age, disability, or veteran status.