Global Consumer PC – Sr. Omnichannel Marketing Manager

Company: HP
Company: HP
Location: Spring, Texas, United States of America
Commitment: Full time
Posted on: 2023-11-14 05:16
Global Consumer PC – Sr. Omnichannel Marketing ManagerDescription -You’re out to reimagine and reinvent what’s possible—in your career as well as the world around you. So are we. We love taking on tough challenges, disrupting the status quo, and creating what’s next. We’re in search of talented people who are inspired by big challenges, driven to learn and grow, and dedicated to making a meaningful difference.Our Global Consumer PC Marketing team is looking for an experienced marketing leader who has shown they can lead cross-functional teams to develop and execute end-to-end marketing strategies that drive business results.  You’ll be the go-to expert on our Omnichannel Marketing team to drive consideration and lower funnel conversion for highly impactful and visible PC product lines within our consumer PC portfolio.  This is a key strategic focus area for HP and represents a significant portion of our business. You’ll be a senior member of a team of marketing professionals based around the world, working with our global business units, go to market teams and market marketing.The ideal candidate will be an innovator and leader in product marketing, with a deep understanding of the conversion and purchase phase of the customer journey. You understand the breadth of omnichannel marketing from the importance of accurate product positioning to driving world class creative and data driven insights around path to purchase.Roles and Responsibilities:Reporting directly to the Omnichannel Team Manager, this role will:Lead the development of insights-led product positioning and plans of the Omnichannel marketing priorities in close collaboration with business leadership, product development, sales and country marketing leaders; category and go to market teams to truly bringing to life the 4Ps of marketingDevelop strategic plans and approaches for product launches, content development, and the latest technologyDevelop marketing communications, research/insights development, KPI setting & tracking where possible for all creative assetsManage internal and external creative agencies to deliver world class photography, product imagery and videoOn behalf of the team, represent and manage key partner relationships (Microsoft, Intel, AMD, Nvidia)Represent the Omnichannel team’s interests with cross-functional teams including global business units, sales, GTM planning and executive leadershipManage team budgets and forecastingKnowledge and skillsMinimum of 7 years in marketing roles with at least 4 years in consumer technology industryDigital mastery with demonstrable knowledge and experience of omnichannel marketing, content marketing and media, ideally in a consumer environmentExtensive knowledge of marketing asset production including but not limited to photography, video, digital and traditional mediaYou will be able to identify great creative from average creativeKnowledge of consumer AI applications, AR/VR, Web3, and the future of consumer marketing innovationProven track record of agency/client managementHigh level of tact and diplomacyAbility to interact with all levels of the company, from top to bottomBudget planning and process managementDriven, energetic, transformational and engagingQuick learner, blast to action, braveDeep understanding of the role of creative, PR, Media… attracting and retaining great agency partnersRegional and Country experience a plusInternational global brand experience with a prior role in market i.e. lived/worked in at least 2 countries is idealJob -MarketingSchedule -Full timeShift -No shift premium (United States of America)Travel -Relocation -EEO Tagline - HP Inc. is EEO F/M/Protected Veteran/ Individual with Disabilities.
View Original Job Posting