Market Marketing ManagerDescription -Applies intermediate level of subject matter knowledge to solve a variety of common business issues. Works on problems of moderately complex scope. Acts as an informed team member providing analysis of information and limited project direction input. Exercises independent judgment within defined practices and procedures to determine appropriate action. Follows established guidelines and interprets policies. Evaluates unique circumstances and makes recommendations. Position Summary · Informed team member for building market awareness, content & messaging development and running campaigns, & customer advocacy for the Commercial Print business.· Good understanding with all stages of the Print buying life cycle and align marketing programs that drives momentum at various stages through a mix of demand generation, awareness programs, thought leadership, digital and social media plans. Responsibilities: · Help establish HP OPS as an industry leader, improving brand perception, drive demand across target customers, media, ecosystem partners, analysts and more.· Work with marketing managers to design, develop and execute an integrated marketing plan aligned to business goals. · Leverages market insights and category product/solution roadmaps to develop customer segmentation and audience strategies to differentiate HP in customer journey.· Develop and execute activities with sales/ presales/ large deals teams through deal interventions, client visits to help build marketing influenced pipeline. · Coordinates execution across all marketing plan deliverables and milestones with cross-functional teams.· Defines goals to measure the success and business impact of the marketing plans.· Exercises high level of digital marketing transformation knowledge to advance HP's position in new digital capabilities and touchpoints to increase marketing programs effectiveness and efficiency. Education and Experience Required: · BA or BS in Marketing or related field; MBA preferred.· 1-3 years in B2B marketing, preferably Technology marketing · Strong project management skills and high attention to detail and quality deliverables· Experience in Marketing database such as MRM or CRM applications Knowledge and Skills: · Strong strategic business understanding of the Print market. · knowledge of marketing principles, practices, tactics and digital marketing stack/tools.· knowledge of Print/OPS market, offerings, segments, and account-based marketing.· Knowledge of digital marketing platforms (media, social, e-commerce) and customer journeys.· Excellent written/oral communications and analytical skills.· Ability to interface effectively with management team and functional disciplines.#LI-PostJob -MarketingSchedule -Full timeShift -No shift premium (India)Travel -Relocation -EEO Tagline - HP Inc. is EEO F/M/Protected Veteran/ Individual with Disabilities.
View Original Job Posting