Summary Posted: Nov 7, 2023 Role Number: 200517608 At Apple TV+, our marketing team strives to build world-class campaigns that introduce our films, series, and returning seasons to the world. We have successfully launched popular series like Ted Lasso and Severance, as well as feature films like Killers of the Flower moon and the Oscar-winning CODA. And our content slate is constantly growing. Our ultimate goal is to connect people with high-quality and meaningful stories on Apple TV+ while building awareness and love for the brand. We approach every aspect of our campaigns, from strategic vision to creative execution, with innovation and excellence in mind, ensuring that every touchpoint is thoughtfully crafted. Our highly collaborative team works closely with teams across Apple, as well as with agencies, studios, and talent to generate buzz, establish cultural resonance, and increase viewership of Apple TV+ content.
We’re seeking a marketing professional to work on launching global campaigns for upcoming films across a diverse range of content. This role is a central liaison for select films with a focus on handling workflow and execution of integrated marketing plans. This person will be a point of contact with internal partners, filmmakers, and agencies working with them to collaborate and communicate different facets of the campaign throughout the lifecycle of a film project. Key Qualifications Key Qualifications At least 5 years in a consumer marketing role, with direct experience in launching original films in media/entertainment. Experience with film social media campaigns are preferred. Understanding of film distribution including various release models (traditional, platform, day and date, and streaming). Knowledge and experience in supporting robust portfolio of creatively led 360- campaigns, from film strategy to carrying out the tactics. Strong foundation in strategy, film positioning and target audiences for consumer campaigns at scale. Stellar written and verbal communication skills. Able to present ideas simply in presentations and documents across a range of perspectives. Brings a highly strategic and analytical approach to decisions and problem-solving. Excellent organizational, scheduling, project management, budget planning/tracking, and multi- tasking skills with proven attention to detail. A great teammate who knows how to collaborate with and empower cross-functional teams. Description Description Help prepare briefs, positioning and strategy materials for films, socializing campaign strategy and creative with key partners including development, filmmakers, and partners.
Support cross-functional team planning across campaigns by participating in key meetings, developing campaign recaps and updates, and using project documents, such as marketing trackers, timelines, status reports, budget review, etc. to ensure execution against goals.
Assist in internal and external partner execution of multi-media content assets that extend the film across paid/organic initiatives, while ensuring materials are aligned to positioning our films and brand, and that creative is consistent across all consumer touch points.
Prioritize resources and manage deliverables requirements, and communicate realistic timelines for execution.
Work in partnership with creative team to ensure materials are aligned with the film positioning.
Identify and implement brand partnerships, promotions, grassroots marketing, activations and integrations with internal teams or 3rd parties.
Support budget management process working with cross-functional and finance teams. Education & Experience Education & Experience Bachelors degree or equivalent experience. Additional Requirements Additional Requirements Pay & Benefits Pay & Benefits At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $104,000 and $158,800, and your base pay will depend on your skills, qualifications, experience, and location. Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits. Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.
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