Field Marketing Manager

Our CompanyChanging the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours! Creativity for AllAdobe is a place where exceptional people work – don’t just take our word for it, our employees have recently voted us #1 on the Great Place to Work list for the 10th consecutive year!We’re proud to offer market leading employee benefits designed to suit your lifestyle. Some of the great benefits include health insurance, global days off, wellness fund, market-leading parental leave, access to our Employee Stock Purchase Program and programs designed to help continue to build your career.We also proudly empower our employees to get involved with corporate social responsibility and offer a broad range of opportunities to make a bigger impact through philanthropy, employee, and community engagement.We know that people are the differentiator in our business, and that's why we want to meet you.A bit more about youAn exciting opportunity to join Adobe as a Field Marketing Manager, responsible for developing, executing and optimizing enterprise marketing plans that deliver pipeline results to plan and enrich the Adobe brand across the enterprise sector of the market! Partnering with sales leaders to assess existing and emerging opportunities in developing your go-to-market plans. Working together with the regional marketing team to develop annual and quarterly plans that deliver partner, segment and lifecycle results required to achieve targets. The Field Marketing Manager is accountable for delivering all aspects of the marketing plans across Digital Marketing products in coordination with regional digital and production teams.What you’ll doEstablish annual marketing plans that achieve sales pipeline targets for Enterprise Accounts based on Adobe’s business and worldwide objectives. Provide counsel and insights to the APAC regional marketing team on the design of marketing initiatives relevant for your vertical markets. Developing a keen understanding of customers, industry-specific needs, business environments and Adobe products/strategies will be the keys to your success. Building and maintaining positive relationships with customers, industry analysts and partners will also be important.Key Focus Areas: PlanningEstablish tactical quarterly plans (and optimize in quarter) that deliver account level and sector level sales pipeline targets that achieve customer segment, lifecycle and solution targets. Plans will encompass account based marketing and digital activation across direct relationships and our partner eco-system. Implementing creative marketing approaches to improve return on marketing spend will be critical to success.Brand leadershipYou will position Adobe as a thought leader in helping businesses become experience businesses in your vertical markets. Work with the regional campaign, experience and executive engagement teams and with the local communications team to position Adobe as leading the future of marketing and customer experience. Bring the One Adobe story to market across all marketing touch points and be a change leader across ANZ to drive a unified cross-cloud approach in the country marketing strategies.Operational ExcellenceImplement and ensure strong adoption of a business management systems that allows you to manage a predictable, cohesive and successful marketing programs. This will include regular meetings, consistent reporting, strong controls / budget management and execution rigor.Drive InnovationIntroduce new marketing approaches, processes and optimization techniques to better connect with customers in meaningful ways and thereby achieve results. You will actively incorporate changes into your planning and work with the regional team to both request and adopt change.What you need to succeedExperience in developing and executing marketing strategies and campaigns tailored to a specific industry or vertical and working in close alignment with the ecosystem.Proven success in developing customer-focused, marketing strategies including deployment, measurement, evaluation of return and optimization using innovative approaches.Outstanding leadership, interpersonal communication and experience working across matrix organizations (working effectively with regional marketing, sales, and marketing operations will be keys to success).7+ years’ experience in Enterprise Marketing, preferably in the technology or software industry (knowledge of Adobe products preferred).Account based marketing experienceAbility to be flexible to thrive in a very fast-paced and ever-changing environmentAdobe For AllAdobe strives to create an environment where our employees can do their best work and drive their career growth and development based on their personal goals. From fair-pay practices to Employee Networks and programs designed to make everyone feel included, we're committed to fostering a diverse and inclusive workplace for all.Take the plunge and jump inLiking what you have read and keen to jump in? Thinking you might not have all the skills we are looking for? Just take the plunge and apply – we know that by bringing together a diverse group of people, we become so much better together. We'd love to see where we can help drive Creativity for All together.Adobe Australia acknowledges Traditional Custodians of Country throughout Australia and recognises the continuing connection to lands, waters and communities. We pay our respect to Aboriginal and Torres Strait Islander cultures; and to Elders past, present and emerging.We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.Adobe is proud to be an Equal Employment Opportunity and affirmative action employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more. Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call (408) 536-3015.Adobe values a free and open marketplace for all employees and has policies in place to ensure that we do not enter into illegal agreements with other companies to not recruit or hire each other’s employees.