Senior Product Marketing Manager

What We Do   At GoGuardian, we’re helping build a future where all learners are ready and inspired to solve the world’s greatest challenges. Our award-winning system of learning solutions is purpose-built for K-12 and trusted by school leaders to promote effective teaching and equitable engagement while helping empower educators to keep students safe.    What It’s Like to Work at GoGuardian   We are a fast-growing learning company that thrives on making bold moves and setting high standards. Working with us means joining a (mostly!) remote team of diverse, passionate, mission-driven employees who are inspired by our vision, dedicated to our customers, and comfortable with rapid change. We balance our rocketship pace with a work culture that offers unbridled support, allyship, and inclusivity…to say nothing of fun! Join our Neurodiversity ERG, attend an online magic show (and bring your kids), head to a DEI Community of Practice session, share a pet photo with other dog lovers, or relax in an online meditation class. Our culture has earned us accolades! We have been named one of Built In's 2022 Best Places to Work™ and are certified as a Great Place to Work®.   The Role We’re looking for a Senior Product Marketing Manager to drive the go-to-market strategy and success of key GoGuardian products. In this role, you'll be responsible for developing and leading marketing strategies tailored for US districts and schools, targeting a variety of key personas such as CTOs, IT Directors, District Leaders, C&I Leaders and Assessment Leaders. This position sits on the Product Marketing Team, which collaborates closely with Product Management to shape category and product strategies across the portfolio. The ideal candidate has over 5 years of Product Marketing experience, excels in fast-paced environments, and possesses exceptional communication and leadership skills. You'll be a customer-centric leader with a deep understanding of the Education Industry, able to influence cross-functional teams, and dedicated to optimizing customer experiences.   What You'll Do Own the overall go-to-market strategy and success of key GoGuardian products, driving marketing strategy & execution for US districts and schools, designed to be adopted by CTOs, IT Directors, District Leaders, C&I Leaders and Assessment Leaders. Partner closely with Product Management on maintaining the overall category and product strategy cross-portfolio Develop deep knowledge of the business and be the expert in market trends, market research, customer needs, competitive landscape, and market growth drivers within GoGuardian’s products’ spaces. Maintain critical metrics for measuring success across key product marketing activities Lead a cross functional team to deliver on key success factors across all aspects of the GTM Strategy Maintain a clear vision for the business and GTM strategy required to win in each category for key GoGuardian products. This includes: TAM, market share, competitive assessment Target audience definition and priorities, customer needs Growth levers across product, GTM, partnerships Marketing strategy Value proposition and messaging Engagement strategy Champion strategies from concept to execution via a Marketing Opportunity Assessment/Campaign Brief, working with designers, copywriters, marketing strategists and program leads, and other internal and external partners Contribute to cross-channel ideation and campaign development Be a diligent and thorough storyteller Contribute to a culture of inclusive creativity   Who You Are 5+ years of hands-on product marketing experience Experience setting strategies, leading multiple initiatives, and executing to hit objectives in a fast-paced environment Customer-centric approach and desire to be a voice of our customers Ability to influence and align cross-functional teams toward common goals with a collaborative team Exceptional, clear, and empathetic communication and presentation skills Ability to craft compelling positioning, thought leadership content, and a range of marketing assets including on-message product demos and sheets Strong work ethic, combining bias toward action with innovative thinking Deep understanding of products, market trends and competitive landscape in the Education Industry Self-starter and proactive leader Strategic problem solver who can identify and set short and long term strategic priorities A drive to constantly optimize and improve, combined with a relentless focus on customer experience “Owner-operator” working style Education, education technology, and SaaS B2B experience preferred Technical writing experience a plus     What We Offer  Competitive pay, complete health insurance, 401(k) matching, bonuses, and an employee stock option plan. Flexible time off, 13 paid holidays, paid parental leave, wellness days, and a paid year-end holiday break. A robust catalog of benefits that support your professional growth and personal wellbeing: learning funds, work from home funds, online yoga & meditation classes, fertility & adoption reimbursement, and more… Plus the intangible: A varied and challenging role in a global and highly innovative high-growth company. Supportive, driven colleagues who have your back and share your passion.   The typical base salary range for this position is $145,000 - $165,000 per year. The range displayed on this job posting reflects the minimum and maximum target for new hire base pay for this position and your pay will be determined by a variety of factors, including your primary work location, skills, qualifications and experience. Additional benefits information is listed on our careers page.   Please share this with your friends or co-workers who may be interested in working at GoGuardian! We have multiple openings and are always looking for talented people.    GoGuardian is an equal opportunity employer and makes employment decisions on the basis of merit and business needs. GoGuardian does not discriminate against employees, applicants, interns or volunteers on the basis of race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, pregnancy, marital status, sex, age, sexual orientation, military and veteran status, registered domestic partner status, genetic information, gender, gender identity, gender expression, or any other characteristic protected by applicable law.   GoGuardian's Job Applicant Privacy Policy is located here .    #BI-Remote