Who we are:
We believe that we are better together, and at Tripadvisor we welcome you for who you are. Our workplace is for everyone, as is our people powered platform. At Tripadvisor, we want you to bring your unique perspective and experiences, so we can collectively revolutionize travel and together find the good out there.
TripAdvisor is the world’s largest online travel site, visited by 390 million travellers each month, and our business – Viator – is a fascinating and ever-evolving part of the organisation.
What we do in Data Science:
At Viator, the only thing we love more than travel is data. We slice it, we dice it, and we use it to empower our decision making. In fact, most would be surprised at just how many people in our office can write their own SQL queries.
The Experiences Analytics Team is seeking a Principal Analyst for SEO who has the analytical and leadership skills, as well as, business experience to support numerous end-users from an analytics and measurement perspective, driving out insight to influence valuable change; and is looking to join a fast-growing all-star team dedicated to providing the highest quality data-driven insights.
What you’ll do:
We are seeking a Principal Analyst - SEO, who has the analytical skills and business knowledge to play an integral role within the marketing organization and is looking to join a fast-growing world-class team dedicated to providing the highest quality data-driven insights.
While reporting into Analytics, the Principal Analyst - SEO will be solely responsible for supporting the SEO team with their various needs like:
Lead the creation of a tracking and measurement system for SEO across the business, defining the right analytical approach and working with engineers to implement change.
Lead SEO analysis focused on developing the capability to translate data into actionable insights that will improve performance.
Provide timely insights and analytical support to different internal stakeholders to support effective business decision-making.
Proactively seek out opportunities hidden in our industry data. Articulate your findings into suggested actions for the performance marketing and/or other teams.
Identify key success indicators and determine best practices for measurement and reporting. Own and automate reporting tools.
Assist with ad hoc queries and provide analytical support to our fast-growing business as it evolves.
Be the go-to person for SEO insights, be closer to the data than anyone else in the company.
Provide a vital link in the strategy-execution-analysis chain to ensure we move quickly and stay ahead.
Develop exceptional relationships with stakeholders and within the team to ensure all workstreams and projects are delivered to the strategic needs and objectives.
Understand strategic roadmaps and actively influence these driving actionable change.
Create concepts, justify business cases analyses to improve customer engagement and value metrics
Lead on the measurement of testing analysis to provide insights into true business impact, using deep dive to understand the results
Work with 3rd party providers and agencies to access and implement any necessary tools and tracking methods when not available in-house.
What You’ll bring to the team:
General
Experience: 5-8 years of experience in marketing analytics (ideal backgrounds include: a similar analyst role at a media agency, e-commerce or travel industry with experience working on SEO Analytics, a data-based consulting role, or other data-strategy type positions)
Education: Bachelor's Degree in an analytical field (maths, economics, engineering, statistics, etc), Master’s Degree a plus.
Self-motivated problem solver who thinks both strategically and analytically, with the ability to work independently in a fast-paced environment
Stakeholder management, strong organization, communication and interpersonal skills.
Expertise in marketing effectiveness measurement (e.g. attribution measurement, marketing mix modelling, revenue lift measurement)
Tool knowledge
You will have knowledge of key industry tools, SQL, Tableau, Looker, Excel. Specifically for this role that would include:
Advanced SQL. You are comfortable with intermediate SQL: CASE, UNION, subqueries, windows functions. You must be able to read others' code and be able to provide feedback for making the query quality better (know best practices).
Fluent with excel functions (LOOKUP, SUMPRODUCT, INDEX/MATCH), able to use MACRO is a plus
Basic proficiency in R/Python required. Must be able to read and understand others' code. Must be able to identify projects that can be performed using a statistical programming language and how to execute the project at a high level.
Advanced proficiency in Tableau/visualization tool required. Must be able to design and build robust, error-free visualizations quickly. Able to lead the discussion around how a given analysis should be visualized.
Confident with learning new tools, technologies, and methodologies
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