Ecommerce HP.com Paid Search Manager - Germany & SwitzerlandDescription -Are you ready to be part of an exciting journey in the dynamic world of e-commerce? We are assembling a dynamic team geared towards the European market, with a strong international presence spanning cities such as Barcelona, London, and various European locations. Our team embraces youth, enthusiasm, and a dedicated work ethic, all while maintaining a healthy balance between hard work and play. As a key member of this team, you'll be at the forefront of our efforts, collaborating closely with primary stakeholders in sales and online marketing for the e-commerce market of Germany and Switzerland in our Central Europe region. Your role will be instrumental in shaping the success of our endeavors across these countries. If you're passionate about e-commerce, ready to engage with a talented and geographically diverse team, and eager to be part of a journey that stretches beyond borders, we encourage you to join us. Your dedication and expertise will contribute to shaping the future of our brand in the European market and beyond. Join HP's in-house team of search experts as a Growth-minded Paid Search Manager focused on driving performance, ecommerce success, and revenue growth. In this strategic role, you will plan, implement, and evaluate growth strategies for HP's presence on Google and Bing. Your expertise will be crucial in communicating the impact of Paid Search within the platforms to the business, elevating search coverage, and optimizing Return on Ad Spend (ROAS) to increase market share. Responsibilities: Translate and evolve market briefs into search strategies aligned with business objectives and guidelines. Collaborate with marketing and media stakeholders to execute day-to-day Paid Search campaigns, driving best practices and ecommerce success for your dedicated business unit. Lead regional budgeting according to strategy and brief, considering new trends and changes for planning and forecasting. Ensure paid search campaigns across multiple markets meet program-specific coverage and ROI goals. Manage campaign setups, meeting planned deadlines and ensuring accurate budget pacing. Analyze campaign performance, identifying new trends and optimizations, and providing key insights to collaborators. Manage large budgets across multiple markets and effectively engage with different stakeholders worldwide, locally, and regionally. Spend up to 10% of your time developing new tests as part of a growth strategy. Stay up-to-date with paid search best practices, bid management systems, keyword development tools, and industry research. Identify and implement task automation and optimizations for efficient outcomes, proposing new ways of working and designing new processes. Requirements: At least 4 years of experience managing Paid Search campaigns. Strong PPC account management background across multiple markets. Proficiency in Search reporting tools (SA360) and advanced Excel/data handling capabilities. Knowledge of both local and global search engine trends. Experience in a Paid Search role in a media agency or client-side. Self-directed with a passion for continuous learning and improvement. Ability to collaborate with global teams across multiple time zones. Strong teamwork orientation, quick thinking, and adaptability. Fluency in English. Native or professional German. Fluency in other European languages like – French, Italian and Spanish a plus. Desired Skills: Bachelor's degree in Business and Marketing (preferred). Google Shopping, Google Ads Certification. Knowledge of paid search engine advertising tools (Google/Bing/Yahoo) and bid management systems (Google Ads, SA360, Google Analytics, Tag Manager, etc.). Multi-lingual capability (Italian, German, French) is a plus. #LI-POSTJob -MarketingSchedule -Full timeShift -No shift premium (Germany)Travel -Not SpecifiedRelocation -EEO Tagline - HP Inc. is EEO F/M/Protected Veteran/ Individual with Disabilities.
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