Digital Content Testing Lead

Digital Content Testing LeadDescription -The “Digital Content Testing Lead” position is an individual contributor Expert Level position within the Omni-Channel Worldwide Digital Content Strategy & Tools Team, reporting directly to the Manager team and covering UX testing and AB testing initiatives. In this position, the Digital Content Testing Lead individual is part of a team that helps increase online sales by automating the creation of Product Detail Pages for HP’s retail and business partners worldwide. The goal is to provide the right product content for final customers when they are picking an HP product to buy online. This individual will be in contact with the corresponding Digital Business Development teams as well as the Digital Content Strategy Team to plan, design, create and execute AB tests and UX tests through different tools applied to Product Detail Page for HP products. A strong background in ecommerce, digital marketing and analytics is required.Responsibilities:Collaborate with the internal team to build AB test ideas and execute them in HP retail and business partner websites.Work with the UX Design team and the AB testing supplier to create the tests.Work with the Digital Business Development teams and the Digital Content Strategy Team to create testing opportunities with retail and business partner needs and restrictions around the content deployment in product detail pages.Ensure the templates help customers make a buying decision using a data-driven approach from AB testing and UX research.Ensure the design templates are visually appealing, user-friendly, multi-device ready and aligned with the brand's identity and standards when creating an AB test in an HP retail/business partner.Monitor the testing process and to ensure that the design is implemented correctly and that the pages load efficiently.Track test progress and results. Design presentations to share them with relevant stakeholders.Collaborate with cross-functional teams to gather feedback and make iterative design improvements.Present test results to stakeholders.Work within project timelines and manage multiple testing projects simultaneously.Requirements:Excellent analytical thinking and problem-solving skillsExcellent project management skills, including project structuring and managing multiple work streams independently.Hands-on approach to problem solving. Look for creative ways to reach a solution with the tools available.Ability to communicate abstract ideas clearly and independently manage complex project objectives.Advanced business acumen towards ecommerce and online marketing.Very strong verbal and written communication skills, including negotiation, presentation, and influence.Strong relationship skills, including partnering and consulting.Strong understanding of user-centered design principles and best practices.Excellent negotiation and communication skills to collaborate effectively with stakeholders.Familiarity with HTML and CSS, and the ability to work closely with front end development teams.Knowledge of web design trends, best practices, and user interface design principles.Ability to work in a fast-paced environment and manage multiple design projects concurrently.Excellent attention to detail and a commitment to maintaining brand consistency across all product detail pages.Advanced English proficiency required (business conversation level at least).Education and Experience Required:Bachelor’s degree in marketing, Web Design, UX Design or a related field.+6 years of experience in e-commerce and online retail settings. Experience creating and deploying AB tests and UX tests.Strong understanding of user-centered design principles and best practices. Excellent negotiation and communication skills to collaborate effectively with stakeholders.Strong analytical skills to assess the impact of design changes on user behavior and conversion metrics.Strong project management skills to monitor development, perform quality assurance checks and meet project timelines. Familiarity with design tools like Photoshop, Illustrator and Figma are a plus. Familiarity with HTML, CSS and JavaScript are a plus. Job -MarketingSchedule -Full timeShift -No shift premium (Mexico)Travel -Relocation -EEO Tagline - HP Inc. is EEO F/M/Protected Veteran/ Individual with Disabilities.