CRM Manager (Contract)

About Us: Twitch is the world's biggest live streaming service, with global communities built around gaming, entertainment, music, sports, cooking, and more. It's where millions of people come together to chat, interact, and make their own entertainment. We're about community, inside and out. You'll find coworkers who are eager to team up, collaborate, and smash (or elegantly solve) problems together. We're on a quest to empower live communities, so if this sounds good to you, see what we're up to on LinkedIn and Twitter, get interviewing tips on Instagram, and discover projects we're solving on our Blog. About the Role: You will be part of the Product and Growth Marketing team team based in Singapore and will work closely with local teams across APAC, and collaborate with teams in EMEA and North America. You will be predominantly focused on owned media in APAC, specifically CRM and House Ads.. You will be a necessary pillar in step-changing and implementing the CRM strategy for the millions of Twitch users across APAC. You will not only support local marketing CRM campaigns for the APAC region, but you will also lead on global lifecycle programs as well. Make an impact with your work and #bleedpurple with us! You will report to the Global Director of CRM. You will be based remotely, but with the ability to go into the local office in Singapore. You Will: Conceptualize and implement the strategy of a best-in-class lifecycle and CRM strategy, test plan, and measurement across channels. Lead the day to day operations and execution of CRM (email, in-app, push and onsite campaigns) including but not limited to audience set up, design creation, scheduling and reporting. Build and maintain an APAC calendar to keep track of messaging in our markets Conceive, build and deploy tactical one off messaging and campaigns for APAC to support local marketing programs Support lifecycle team on global lifecycle programs, reaching not just APAC but also EMEA and NA Constantly test and optimize our messaging, content and tone to ensure our engagement metrics are improving overall Use data and insights to develop hypothesis about our audience needs You Have: 5+ years experience in a CRM function, preferably in the consumer internet space or in a high-velocity, high-growth product / business Understanding of CRM best practices and comfortable working with data (deciding on targeting and testing for campaigns) HTML skills and the ability to create templates and modify templates we Experience with CRM tools and marketing automation (e.g. Salesforce Marketing, Braze, Hubspot) Bonus Points An active Twitch presence. We're partial to folks who genuinely love our product Understanding of marketing or digital marketing as a whole Location(s): Singapore Contract Length:12 Months We are an equal opportunity employer and value diversity at Twitch. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, or disability status, or other legally protected status.