Solution Marketing Manager

About Us Udacity is on a mission to change lives, businesses and nations through radical talent transformation in digital technologies.  We offer a unique and immersive online learning platform, powering corporate technical training in fields such as Artificial Intelligence, Machine Learning, Data Science, Autonomous Systems, Cloud Computing and more. Our rapidly growing global organization is revolutionizing how the enterprise market bridges the talent shortage and skills gaps during their digital transformation journey. Udacity is proud to be backed by respected investors like Andreessen Horowitz, Charles River Ventures, Bertelsmann and Drive Capital, among other leading VC firms, and provides a powerful and differentiated solution inside of a $32b total addressable market opportunity. Udacity has more than 100 enterprise customers including Airbus, Bertelsmann, BNP Paribas, Leidos, Mazda, and the United States Air Force. As a Solution Marketing Director focused on the enterprise EdTech space, you will play a pivotal role in shaping the success of our products in the market. You will be responsible for driving go-to-market (GTM) strategy, positioning, and enablement initiatives that target enterprises looking to leverage online learning/upskilling solutions to enhance their workforce's skills and knowledge. Key Responsibilities GTM Strategy: Develop and execute comprehensive go-to-market strategies for our enterprise Udacity solution Be the liaison between the enterprise GTM and product, content stakeholders to be able to build both external campaigns around what's coming and prepare internal stakeholders for those conversations with their customers (enablement). Identify target customer segments and buyer personas, and create tailored marketing plans, content, and manage events to reach them effectively. Collaborate closely with cross-functional teams, including marketing, product, sales, and content development, to align GTM efforts with technical product roadmaps and content production. Positioning and Messaging Craft compelling positioning and messaging that resonates with enterprise customers, highlighting the unique value of Udacity’s unique content offerings. Develop a deep understanding of customer needs and pain points to inform product positioning and content development roadmap. Create and maintain a consistent and compelling narrative across all marketing materials and channels from messaging through to pricing and packaging. Align Udacity’s value proposition to specific industries and create compelling messaging for each key vertical Sales Enablement Equip the sales team with the knowledge, assets, and resources to effectively communicate our product value proposition to potential customers. Develop sales collateral, including presentations, playbooks, and competitive analysis, to support the sales process. Conduct sales training sessions and ensure ongoing alignment between sales and Marketing. Content Creation: Collaborate with content creators to develop a variety of marketing assets, such as whitepapers, case studies, blog posts, and webinars, to educate and engage prospects. Work closely with design teams and external entities to create visually appealing and impactful marketing materials. Manage the GTM area of the Highspot library of content and GTM training materials that you are producing and measure the adoption of materials. Qualifications Bachelor's degree in Marketing, Business, or a related field  Proven experience in product marketing, preferably in the EdTech or enterprise software industry Strong understanding of the EdTech landscape, including key competitors and market dynamics Exceptional written and verbal communication skills. Ability to collaborate effectively with cross-functional teams and lead projects to successful outcomes. Data-driven mindset with the ability to analyze and interpret marketing performance metrics. Creative thinker with a passion for problem-solving and innovation. Excellent project management skills with the ability to handle multiple projects simultaneously. What We Do Udacity’s mission is to train the world’s workforce in the careers of the future. We address the complex dynamic of workforce challenges and strive to be the change we need in the world to transform talent to create opportunities for heightened productivity and retention. Udacity is where lifelong learners come to learn the skills they need, to land the jobs they want, and to build the lives they deserve. Don’t stop there!  Please keep reading... You’ve probably heard the following statistic: Most male applicants only meet 60% of the qualifications, while women and other marginalized candidates only apply if they meet 100% of the qualifications. If you think you have what it takes but don’t meet every single point in the job description, please apply!  We believe that historically, many processes disproportionately hurt the most marginalized communities in society- including people of color, working-class backgrounds, women and LGBTQ people. Centering these communities at our core is pivotal for any successful organization and a value we uphold steadfastly.  Therefore, Udacity strongly encourages applications from all communities and backgrounds.  Udacity is proud to be an Equal Employment Opportunity employer. Please read our blog post for “6 Reasons Why Diversity, Equity, and Inclusion in the Workplace Exists” Last, but certainly not least… Udacity is committed to creating economic empowerment and a more diverse and equitable world. We believe that the unique contributions of all Udacians is the driver of our success. To ensure that our products and culture continue to incorporate everyone’s perspectives and experience we never discriminate on the basis of race, color, religion, sex, gender, gender identity or expression, sexual orientation, marital status, national origin, ancestry, disability, medical condition (including genetic information), age, veteran status or military status, or any other basis protected by federal, state or local laws. As part of our ongoing work to build more diverse teams at Udacity, when applying, you will be asked to complete a voluntary self-identification survey. This survey is anonymous, we are unable to connect your application with your survey responses. 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