Skydio is the leading US drone company and the world leader in autonomous flight, the key technology for the future of drones and aerial transportation. The Skydio team combines deep expertise in artificial intelligence, best-in-class hardware and software product development, and operational excellence to empower a broader, more diverse audience of drone users - from first responders to insurance claims adjusters, utilities, and more!
About the Role:
We’re looking for a sharp marketing operations leader who is strategic and tactical. You’ll be a trusted advisor to our go-to-market teams and help recommend and execute efficient and delightful customer experiences that increase our market presence and accelerate our pipeline. You’ll help enable our business with key insights from how our customers engage with us and establish confidence in our data and processes that allow our GTM teams to serve our customers in the best way possible.
What success from this role looks like:
Significant reduction of friction in our customer buying/sales processes
Connected digital and operational experiences that delight prospects/customers and grow pipeline
Faster decision-making across the business powered by insights from a connected customer data strategy and precise funnel analysis
Clarity and understanding of operational processes that bring alignment to sales, marketing and customer success teams
Confidence in the quality and accuracy of our data
How you'll make an impact:
Identify operational gaps and help build a connected customer data strategy
Develop and execute integrated digital journeys across priority segments in partnership with go-to-market teams
Own marketing technology strategy, scale existing processes and define new methods and tools to remove friction
Own the development and continuous optimization of lead qualification and intent scoring models. Partnering with demand, sales, product marketing and others for criteria
Document operations processes and strategies, train cross-functional teams, and enable the adoption of optimized processes across the business
Build SLAs and visibility for lead engagement and follow-up in partnership with sales and business development
Manage lead/customer data, including advanced segmentation, routing and reporting Continuously test, cleanse and optimize - build reliability and confidence in our data
Define and operate sophisticated engagement/lead lifecycle programs that serve the buyer journeys across multiple segments, including nurture and reactivation programs
Own attribution strategy and enable successful operation of bizible and other technologies that unlock marketing performance insights
Analyze and advise on funnel insights related to marketing campaign and operational performance in partnership with sales operations and analytics teams
What would make you a good fit:
5 years of marketing operations experience
2 years of working experience with Marketo and Salesforce
Strong digital acumen and demonstrated understanding of customer intent journeys
Demonstrated approach to documentation and cross-functional adoption of operational processes
Strong knowledge of intent scoring and lead lifecycle operations, including nurture and trigger-based programs
Proficiency in data governance and data hygiene
Working knowledge of Google Analytics, Google Tag Manager
Working knowledge of Tableau or other BI tools
Advanced user of excel or google sheets
Self-motivated, resourceful and a bias towards action
Exceptional communication and cross-functional leadership skills
Bonus Points For:
Marketo Certified
Salesforce Certified
Outreach Certified
JS/HTML/CSS editing
Compensation: The annual base salary range for this position is $144,500 - $170,000*. Compensation will vary based on factors, including skill level, proficiencies, transferable knowledge, and experience. In addition to base salary, Skydio full-time employees are eligible to enroll in our benefit plans and take advantage of a variety of incentives and stipends.
*For some positions the pay may be dependent upon the individual's regional location.
At Skydio we believe that diversity drives innovation. We have created a multidisciplinary environment that embraces the power of diverse perspectives to create elegant solutions for complex problems. We are committed to growing our network of people, programs, and resources to nurture an inclusive culture.
As such, we do not make hiring or other employment-related decisions on the basis of an applicant or employee’s race, color, ethnicity, national origin, citizenship, sex/gender (including pregnancy, childbirth, breastfeeding and related medical conditions), gender identity or expression, age, religion, disability status, sexual orientation, marital status, medical condition, genetic information or characteristics, veteran, military or family status, or other classifications protected by applicable federal, state or local anti-discrimination laws.
For positions located in the United States of America, Skydio, Inc. uses E-Verify to confirm employment eligibility. To learn more about E-Verify, including your rights and responsibilities, please visit https://www.e-verify.gov/
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