Director of Product Marketing

About the Job Sovrn is seeking an experienced Director of Product Marketing to lead our product commercialization efforts for Sovrn’s advertising tools, developing go-to-market plans, product positioning strategies, and sales enablement tools aimed at enterprise and mid-market digital publishing prospects and customers.You will lead cross-functional and distributed teams to drive commercial success through data-driven analysis and marketplace intelligence, customer-centric messaging, and creative problem-solving. Reporting to the VP of Marketing, you’ll work hand-in-hand with the product, marketing, sales, and customer success teams to drive revenue by building simple and differentiated product narratives tied to Sovrn’s value proposition that resonate with identified target market segments. You’ll be an authority not just on our products but on our target segments, our competitors, and our industry.  What you’ll be doing: Go-to-market planning & execution. Partner with commercial impact leads and product teams to drive internal alignment on go-to-market strategy, ensuring effective marketing launches for new products and significant new features. Competitor analysis. Build a competitor landscape that evaluates strengths and weaknesses, pricing, and positioning in order to build a strong value proposition that overcomes gaps and capitalizes on opportunities. Sales enablement. Develop customized enablement strategies to support sales readiness and effectiveness, including sales tools, competitive briefs, content assets, presentations, platform demos, and playbooks. Product collateral and marketing content. Develop content assets that resonate with target verticals and personas to support Top/Mid/Bottom demand gen and cross-sell growth campaigns. Market and buyer intelligence. Deeply understand Sovrn’s buyer personas in each segment, including business challenges, pain points, and decision making criteria; use this knowledge to inform product messaging and positioning, brand differentiation, marketing content, and sales tools. Product evangelism. Serve as a subject matter expert and effectively communicate Sovrn’s value proposition to a variety of stakeholders including customers, prospects, industry analysts, and the press; foster engagement with the broader ecosystem, including building a community of in-market customer ambassadors. This successful candidate will have: Demonstrable success in B2B product marketing or partner marketing, preferably at an enterprise SaaS company. Relevant online advertising industry experience (e.g. ad tech, programmatic advertising, identity, privacy). A high-level understanding of data partnerships and how they drive success within programmatic advertising. A good grasp of programmatic advertising from the buy side. Proven track record of working closely with product teams in developing GTM strategies to drive product adoption and revenue growth. The drive, flexibility, and entrepreneurial ownership to work in a start-up environment. Can quickly synthesize product features into understandable and compelling messaging. Strong analytical skills for analyzing products, competitors, and market dynamics Ability to work independently, make decisions in face of ambiguity, navigate complexity and iterate fast to adapt approach and execute on goals. Exceptional organizational, writing, presentation, and project management skills; ability to multitask, prioritize and organize work to meet deadlines and multiple requests. Strong analytical and synthesizing skills to translate technical content into compelling, value-based messages. A high degree of comfort interpreting results and communicating insights effectively This position reports to: VP, Marketing Location: Boulder, CO or NY, NY We understand that no candidate is perfectly qualified for any job. Experience comes in different forms; many skills are transferable; and passion goes a long way. Even more important than your resume is a clear demonstration of accountability impact, and the ability to thrive in a fluid and collaborative environment. We expect you to learn new things in this role, and we encourage you to apply if your experience is close to what we're looking for. About Sovrn Sovrn provides products and services to thousands of online publishers to help them understand, operate and grow their business. Sovrn is headquartered in Boulder, Colorado, with offices in New York, San Diego and London.  With thousands of customers deploying advertising, affiliate marketing, and data products across 40,000 websites, Sovrn reaches over 300 million active consumers across more than 11 billion pageviews every day. Sovrn has been a leader in online publisher technology since its founding and has been recognized by IAB, JICWEBS, and TAG for its role in combating fraud and promoting pro-transparency initiatives. Sovrn is dedicated to helping content creators do more of what they love, and less of what they don't. Sovrn Core Values : Candid, Customer Empathy, Learning, Scrappy, Second Order Thinking Compensation and Benefits In accordance with the Colorado Equal Pay for Equal Work Act, the approximate compensation range for this role in Boulder, Colorado is $130,000 to $140,000, including base salary and any related bonuses or commissions. Final compensation for this role will be determined by various factors such as a candidate's relevant work experience, skills and certifications. Sovrn offers a full slate of benefits from competitive salaries, stock options, medical, dental and vision coverage, short and long term disability, life insurance, 11 paid holidays, flexible vacation, commuter benefits, a 401(k) plan and match, and a paid parental leave program. Equal Opportunity Employer  Sovrn is proud to be an Equal Opportunity Employer and provides equal employment opportunities to all employees and applicants regardless of race, color, religion, gender, gender identity, age, national origin, disability, parental or pregnancy status, marriage and civil partnership, sexual orientation, veteran status, or any other characteristic protected by law. Reasonable accommodations will be made to meet the requirements of the Americans with Disabilities Act and will be provided as requested by candidates taking part in all aspects of the selection process.  Recruitment Agencies Sovrn does not accept agency resumes. Please do not forward resumes to our jobs alias or Sovrn employees. Sovrn is not responsible for any fees related to unsolicited resumes.