Chief Marketing Officer

Life360 is a Remote First company, which means a remote work environment will be the primary experience for all employees. All positions, unless otherwise specified, can be performed remotely (within the US) regardless of any specified location above.  About Life360 Life360's mission is to keep people close to the ones they love. We help families protect the people, pets, and things they care about with our industry-leading mobile app and our category-defining Tile tracking devices. Life360 has more than 50 million monthly active users (MAU) in more than 150 countries and is now the 19th most used iOS app in the United States, running on almost 15% of iPhones. Founded in 2008 and going public on the Australian Stock Exchange (ASX: 360) in 2019, we expect revenues of over $300 million in 2023, with core Life360 subscription revenues growing over 50% year-to-year. In addition to being publicly listed on the ASX, the company is an SEC registrant, with plans to dual list on a US exchange (i.e. NASDAQ or NYSE) in the near future. Life360 is at an exciting point in its trajectory reaching positive cash flow and profitability in 2023, while maintaining our status as a category-leading growth company. In 2022, Life360 acquired Tile, the pioneer in finding technology, and Jiobit, one of the top real-time location monitoring platforms for families. These expanded offerings mark an important step forward towards achieving the company’s vision of being the world's leading platform for people, pets and things. The company has the opportunity to do unprecedented good for families through its valued core offerings across free and paid plans. Key features include advanced location sharing, lost item reimbursement, driver monitoring, help alerts, 24/7 roadside assistance, and crash detection with emergency response. Our goal is to become a household name, drive growth domestically and through international expansion, while expanding our offerings to establish ourselves as the must-have mobile based membership for families of all stages. Life360’s growing team of 500+ employees operates as remote-first, with the majority of the leadership team centered around San Francisco and people located across the U.S., Canada, Europe, and Asia. The company’s ASX listing gives employees the liquidity of a public company with the upside of a private growth stage business with no liquidation preferences.  We value having a diverse and inclusive community from many backgrounds, so even if you don’t meet 100% of the below qualifications, you should still seriously consider applying! About the Job As part of our executive team, the Chief Marketing Officer for Life360 will help shape our strategy and play a critical role in driving growth and market expansion. They will develop our marketing strategy and oversee execution of all marketing functions, including performance, acquisition, retention, brand, and product marketing. By taking a customer-value and product-centric approach, the CMO will drive measurable business results for both the short and long term, while building a distinctive and lasting consumer brand and turning Life360 into a household name. We are looking for a great people leader who will empower those around them to perform and grow.  What You’ll Do Customer acquisition: Oversee and drive all of the Life360’s customer acquisition efforts, ranging from paid media channels to organic channels. Product marketing: Articulate and implement our product marketing strategy across all channels and product lines, current and future. Brand: Link Life360’s identity and values and help bridge the gap between the product and the customer. Retention & Engagement: Partner with product teams to build and implement our customer retention strategies, systems, and campaigns (incl. email). Recruiting: Build a world-class team to support our business goals, partnering with our recruiting team to source, evaluate, close, and then manage/motivate a multi-level team. Company Strategy: Actively participate with the rest of the exec team to drive the Life360’s overall strategy for both the short and long term. Budgeting & Finance: Partner closely with Finance to set revenue goals and targets, track financial performance, and strategically manage the marketing budget for results. What We’re Looking For Proven experience as a CMO or senior marketing executive in the technology industry Strong knowledge of consumer marketing strategies, digital marketing channels, and demand generation tactics, with a track record of successful execution. Demonstrated success in building and leading high-performing marketing teams. Excellent leadership, communication, and collaboration skills. Strong understanding of technology trends and the ability to translate technical concepts into compelling marketing messages. Experience with mobile applications, membership programs, subscription services, retail sales, and hardware is highly desirable. Public company and startup experiences are also valuable. Who We’re Looking For Creative thinker with a passion for innovation and staying ahead of industry trends. Analytical mindset with the ability to interpret marketing data and make data-driven decisions. Delivers high quality at high velocity and thrives on hard work. Appreciates an informal, not overly buttoned up, culture. An ambitious culture carrier who will drive our team to live up to the high standards of Life360. Personifies our values: Be a good person; Be direct, with respect; Members before metrics; High intensity, high impact. Our Benefits Competitive pay and benefits Medical, dental, vision, life and disability insurance plans (100% paid for employees) 401(k) plan with company matching program Mental Wellness Program & Employee Assistance Program (EAP) for mental well being Flexible PTO, 13 company wide days off throughout the year & paid Holiday Shutdown Learning & Development programs Equipment, tools, and reimbursement support for a productive remote environment Free Life360 Platinum Membership for your preferred circle Free Tile Products Life360 Values Our company’s mission driven culture is guided by our shared values to create a trusted work environment where you can bring your authentic self to work and make a positive difference. Be a Good Person - We have a team of high integrity people you can trust.  Be Direct With Respect - We communicate directly, even when it’s hard. Members Before Metrics - We focus on building an exceptional experience for families.  High Intensity High Impact - We do whatever it takes to get the job done.  Our Commitment to Diversity We believe that different ideas, perspectives and backgrounds create a stronger and more creative work environment that delivers better results. Together, we continue to build an inclusive culture that encourages, supports, and celebrates the diverse voices of our employees. It fuels our innovation and connects us closer to our customers and the communities we serve. We strive to create a workplace that reflects the communities we serve and where everyone feels empowered to bring their authentic best selves to work. We are an equal opportunity employer and value diversity at Life360. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status or any legally protected status.  We encourage people of all backgrounds to apply. We believe that a diversity of perspectives and experiences create a foundation for the best ideas. Come join us in building something meaningful.