Principal Product Marketing Manager

We’re searching for an influential Principal Product Marketing Manager to drive product positioning, adoption programs, and launches. This person will own optimizing and creating artifacts and rituals for cross-team use and will provide mentorship of teammates. Join us to help developers, product owners, and content teams realize their customer engagement ambitions with the Sanity Composable Content Cloud.  Who are we? Sanity.io  is the fastest, most  flexible platform  for delivering content to digital devices and products. Our platform is redefining the CMS market and changing the way organizations collaborate and work with content. Our growing community of developers and editors proves we are improving the working lives of people all over the world.   Sanity is trusted by organizations like  Nike ,  Sonos ,  Loom ,  Spotify ,  Figma , and  Stack Overflow . That trust is based on our product’s ability to quickly create customized workflows and content models, drive a programmatic approach to content, and enable organizations to distribute structured content from a single source of truth.   Sanity is backed by ICONIQ Growth, Threshold Ventures, Lead Edge Capital, Heavybit, Alliance Venture, Monochrome Capital, and prominent angel investors like Twitter and Medium co-founder Ev Williams, Netlify co-founder Matthias Biilmann, ex-CEO of Heroku Adam Gross and Vercel founder Guillermo Rauch.   We believe that you cannot build a great company without a great culture. Read about our values  here and join us in building a diverse and inclusive team. About the Role As a Principal Product Marketing Manager, you’ll bring your experience marketing technical products to a variety of personas, from developers to product managers to CTOs—and the content professionals they build for.  You’ll be responsible for increasing awareness and comprehension of the value Sanity’s product pillars offer to our market. To do this you’ll use your vantage between Product, Sales, and Marketing to craft resonant, differentiated positioning and messaging. Together with these partners you’ll design and execute marketing programs and high-impact launches. Within the PMM team, you’ll play a leadership role in setting the bar for well-written strategy documents, go-to-market plans, and creative market-facing storytelling.   This role will report to the Director of Product Marketing and take a leadership role in defining our strategy as we reinvent the content management category. What will you be doing Be an expert and primary steward of product-level positioning, messaging, and value drivers; monitor for product, competition, or market shifts that warrant iteration.  Deeply understand Sanity’s ICP and core personas through primary and secondary research; monitor for product, competition, or market shifts that warrant iteration. Package strategic PMM work into consumable, actionable artifacts for use across Sales, Marketing, and Product.  Create rituals and processes to maintain alignment and collaboration with the Product organization.  Prioritize, plan, and lead execution of launch campaigns for new releases. Prioritize, plan, and lead execution of awareness and adoption campaigns for existing product value.  Own ongoing optimization of evergreen product content. Provide organization-wide visibility into upcoming campaigns.  Measure campaign and content impact, share learnings, and iterate. Author and co-create content (written, video, event, etc.) to build market understanding about Sanity for prioritized personas and use cases. Serve as an internal product SME for Sales and Marketing partners. Contribute to upskilling and maturing the PMM team. This may be you 5+ years of highly relevant PMM experience (explicit PMM title not required). Experience in B2B SaaS, preferably targeting technical personas. Proven as a trusted, high-impact partner to Product, Sales, and Marketing. Track record supporting sellers targeting mid-market and enterprise prospects. Strong storyteller, adept at crafting strategy to distill complex ideas into compelling content Excellent cross-team collaborator and communicator. Results-oriented with strong attention to detail. Able to effectively manage multiple priorities in a fast-paced environment. Not sure you meet 100% of our qualifications? Have an untraditional background? Do apply anyway! What we offer A highly skilled, inspiring, and supportive team where long-term personal growth is encouraged and supported. Positive, flexible, and trust-based work environment. A very global, multi-culturally diverse group of colleagues and customers. Remote/WFH in the US. Comprehensive health plans and perks. A healthy work-life balance that accommodates individual and family needs. Competitive salary and stock options program. Sanity.io pledges to be an organization that reflects the globally diverse audience that our product serves. We believe that in addition to hiring the best talent, a diversity of perspectives, ideas, and cultures leads to the creation of better products and services. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity.