Marketing Strategy & Operations Senior Analyst

Podium exists to help local businesses win. Using Podium, local businesses can simplify the way they communicate with their customers—from collecting payments to facilitating online reviews to launching marketing campaigns, and much more. Our work and focus on helping local businesses thrive has been recognized across the industry, including Forbes’ Next Billion Dollar Startups, Forbes’ Cloud 100, the Inc. 5000, and Fast Company’s World’s Most Innovative Companies. We look for people who are curious, creative and are willing to do the work to be a little better every day. We also embody our company values in all that we do, which always starts with being Customer Obsessed, followed by Be a Founder, Zero Drama, and Enjoy the Ride. Does that sound like you? The Role: We are seeking a talented and driven Marketing Strategy & Operations Senior Analyst to join our team. This role will play a crucial part in optimizing our marketing system strategies and enhancing operational efficiency. As a Marketing Strategy & Operations Senior Analyst, you will be responsible for overseeing the strategic and operational aspects of our marketing initiatives. You will work closely with the SVP of Marketing to manage the marketing budget, lead forecasting processes, and conduct ad hoc strategic analysis that enables the marketing team to successfully meet objectives.  You will set up, run, and optimize our marketing automation platform to create a scalable marketing system infrastructure. You will also partner closely with the Sales GTM team on driving critical revenue initiatives. What you will be doing: Partner with the SVP of Marketing to lead quarterly and annual Marketing forecasting processes  Lead weekly reporting & pacing meetings, acting as the liaison with channel owner to identify areas requiring attention  Manage the marketing budget in partnership with SVP of Marketing to ensure efficient allocation of budget to maximize revenue Partner with marketing team members to identify pain points and alleviate with streamlined processes and tool automation Ensure the marketing team is enabled to measure and analyze their campaigns through self-serve reporting mechanisms Serve as a Subject Matter Expert (SME) in marketing technology and provide training, resources, and standardized program templates  Take ownership of technical support for the referral program, implementing automation and improvements as needed Collaborate with cross-functinoal teams, including GTM ops, data science, and business applications to exeutte strategic projects  Assist in testing, operationalizing, tracking, and optimizing new marketing channels What you should have: 2-3 years experience in management consulting, corporate strategy, investment banking, or business operations, preferrably in the SaaS industry  Strong strategic thinking and problem-solving skills with the ability to leverage data and multiple perspectives to make recommendations  Exceptional analytical abilities, proficiency in Excel, Google Sheets and SQL is a plus  Data and presentation expertise - you can use data to develop and derive insights and clearly present the “so what” to senior leadership Demonstrated project management skills, with the ability to work collaboratively with cross-functional stakeholders  Experience working in Marketo, Salesforce (or related platforms) and a solid knowledge of the sync between the CRM and MAP Knowledge of B2B SaaS marketing, the marketing funnel, and digital marketing strategies and tactics Technical skills and familiarity with automation tools such as Zapier Ability to troubleshoot, diagnose, and resolve system issues with a knack for process design and optimization Benefits Open and transparent culture - Checkout this video to see what it’s like to work at Podium  Life insurance, long and short-term disability coverage Paid maternity and paternity leave Fertility Benefits Generous vacation time, plus three 4-day summer holiday weekends Excellent medical, dental, and vision benefits 401k Plan Bi-annual swag drops with cool Podium gear and apparel  A stellar HQ (Utah) gym with local professional coaches and classes offered Onsite HQ (Utah) child care center, subsidized for employees Additional benefits for fully remote employees Podium is an equal opportunity employer. Podium provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, national origin, sexual orientation, gender identity or expression, age, disability, genetic information, marital status or veteran status.