Sr Marketing Manager, Lifecycle

About Opendoor   Founded in 2014, Opendoor’s mission is to empower everyone with the freedom to move. We believe the traditional real estate process is broken and our goal is simple: build a digital, end-to-end customer experience that makes buying and selling a home simple, certain and fast. We have assembled a dedicated team with diverse backgrounds to support more than 100,000 homes bought and sold with us and the customers who have selected Opendoor as a trusted partner in handling one of their largest financial transactions. But the work is far from over as we continue to grow in new markets. Transforming the real estate industry takes tenacity and dedication. It takes problem solvers and builders. It takes a tight knit community of teammates doing the best work of their lives, pushing one another to transform a complicated process into a simple one.  So where do you fit in? Whether you’re passionate about real estate, people, numbers, words, code, or strategy -- we have a place for you. Real estate is broken. Come help us fix it. About the Team We’re seeking a dynamic Lifecycle Marketing Manager to join our Growth team and take our customer experience to the next level. As Lifecycle Marketing Manager, you will help develop the strategy and build and manage our customer nurturing and re-engagement experience across email, push and SMS. This person should be able to develop an experience that delivers relevant content and delights our customers while at the same time drives conversion and revenue for the business. Role Responsibilities: Build and manage sophisticated nurture programs for leads and customers in various segments and stages of the funnel. Set up effective promotional, transactional, lifecycle, and triggered campaigns that drive growth, retention, and winback. Collaborate on content strategy and drive the content creation process, working cross-functionally with our copywriters and design team to move projects forward. Regularly report on key lifecycle marketing KPIs and campaign performance, making recommendations on how to continuously build upon the program. Establish rigorous AB testing processes to test creative design, content, email cadence and timing to constantly improve performance. Partner with our Customer Experience and product marketing teams to uncover customer insights and develop more tailored experiences for our customers based on these insights. Skills Needed: 2-5 years experience in lifecycle email marketing or CRM, preferably in a startup context. Self-driven and motivated to work in a fast-paced, dynamic environment. Knack for writing or collaborating on great copy. Subject lines are your jam. Strong analytical ability with test and learn mentality. Previous experience with marketing automation software. Intense curiosity about data and the insights it holds about our customers. Comfortable editing HTML. Bonus Points if: Ability to query using SQL. Experience working with Iterable. Location: Remote roles in the US are available in all states EXCEPT Hawaii, Alaska, Montana, or any US Territories.  Compensation: Our compensation reflects the cost of labor across several  U.S. geographic markets, and we pay differently based on those defined markets. The pay range for most locations in the US is $116,000 - $192,000 annually. In the SF Bay Area of California, Seattle, and New York City Metro area the base salary range is $144,000 - $216,000 . Pay within the range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process. We also offer a comprehensive package of benefits including paid time off, 12 paid holidays per year, medical/dental/vision insurance, basic life insurance, and 401(k) to eligible employees. #LI-Remote #LI-EB1 More About Us To learn how we are reinventing the Real Estate industry check out  our website , to hear about our culture directly from team members visit  The Muse  and to discover what we are building for our customers read our  blog posts .   We Offer the Following Benefits and Perks  • Full medical, dental, and vision with optional 85% coverage for dependents • Flexible vacation policy • Generous parental leave • Paid time off to volunteer Please note that these benefits and perks are available only to Full Time team members and do not apply to contract roles. Opendoor Values Openness Our team celebrates our diverse backgrounds. We believe that being open about who we are and what we do allows us to be better. Individuals seeking employment at Opendoor are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, sexual orientation, gender identity or other protected status under all applicable laws, regulations, and ordinances. For California residents: for more information about the categories of personal information that we collect for recruiting purposes, please see our personnel  Privacy Policy .