Senior Marketing Data Analyst (Portugal)

Senior Marketing Data Analyst PagerDuty is looking for a Senior Marketing Analyst to correlate goals to key performance indicators (KPIs), ensure accurate tracking is set up to report and analyze, set up automated dashboards and provide collaborative insights to internal stakeholders for performance reporting and optimization.  Reporting to the Director of Marketing Analytics, you will focus on identifying and mapping KPIs on the sales assist funnel in a B2B SaaS environment. Additionally, you will work with key stakeholder groups like EMEA marketing, APJ marketing, and event marketing on KPI tracking enablement, create performance reporting dashboards, and deliver insights.  You speak the language of marketers as well as data analysts, translating business questions into technical requirements. You are analytical and thrive when extracting insights from complicated datasets, building and delivering a narrative that’s accessible to stakeholders at all levels in the business.  You will partner closely with marketing operations, sales operations, and business intelligence to properly align tracking and consistency across your stakeholder group reporting and analysis.  Key Responsibilities Take ownership of both front and back-end tracking & reporting. Work with regional marketers and sales to ensure proper & adequate tracking on sales assist funnel and take an active role in identifying & resolving gaps.   Provide stakeholders with dashboards and reports on the sales assist funnel and identify key insights & opportunities for improvement. Actively participate in a global, collaborative analytics team. Support fellow teammates in knowledge building & sharing, QA’ing code, and creating documentation of best practices. Document how tracking was implemented and how dashboards were created for transparency and visibility for stakeholders and cross-team members. Support stakeholders by providing counsel, expertise on-going education and training, and recommending marketing reporting solutions to business challenges. Basic Qualifications 4+ years working with marketing analytics data in a B2B environment 4+ years of experience collaborating with global teams and engaging with stakeholders virtually 3+ years of experience creating data sources and dashboards in Business Intelligence tools like Tableau, PowerBI, or Looker 3+ years of experience using Salesforce CRM data Advanced SQL skills Preferred Skills Familiarity with marketing attribution models and methodologies Experience with data science toolkit (R or Python) Experience with CDPs (ie. Hightouch, Segment, Klaviyo) Experience with digital analytics tools (ie. GA4, heap, amplitude) Experience in a SaaS environment   Not sure if you qualify? Apply anyway! We extend opportunities to a broad array of candidates, including those with diverse workplace experiences and backgrounds. Whether you're new to the corporate world, returning to work after a gap in employment, or simply looking to take the next step in your career path, we are excited to connect with you. Where we work PagerDuty currently has offices in Atlanta, Lisbon, London, San Francisco, Santiago, Sydney, Tokyo, and Toronto. We offer a hybrid, flexible environment. Find balance with remote working, while also enjoying ample opportunities for in-person and virtual connection with your fellow Dutonians. How we work Our values are deeply embedded in how we operate and the people we bring on board. You will see our values ingrained in how we support our customers, collaborate with our colleagues, develop our products and foster an inclusive and empathetic work culture. Champion the Customer | Put users first to design great products and experiences. Run Together | Build strong teams that amplify our impact on users. Take the Lead | Disrupt and invent to be the first choice for users. Ack + Own | Take ownership and action to deliver more efficiently to users.  Bring Your Self | Bring your best self to build empathy and trust with users. What we offer One way we ensure our employees are inspired to do their best is through a comprehensive total rewards approach that supports them and their loved ones. As a global organization, our programs are competitive with industry standards and aligned with local laws and regulations.  Your package may include: Competitive salary and company equity Comprehensive benefits package from day one Flexible work arrangements ESPP (Employee Stock Purchase Program) Retirement or pension plan Paid parental leave - up to 22 weeks for pregnant parent, up to 12 weeks for non-pregnant parent (some countries have longer leave standards and we comply with local laws) Generous paid vacation time Paid holidays and sick leave Paid volunteer time off - 20 hours per year Bi-annual company-wide hack weeks Mental wellness programs Dutonian Wellness Days & Midyear Wellness Week - scheduled company-wide paid days off in addition to PTO and scheduled holidays HibernationDuty - a week each year when everyone at PagerDuty, with the exception of a small, coverage crew, is asked to take a much needed break to truly disconnect and recharge About PagerDuty PagerDuty, Inc. (NYSE:PD) is a leader in digital operations management. In an always-on world, organizations of all sizes trust PagerDuty to help them deliver a better digital experience to their customers, every time. Teams use PagerDuty to identify issues and opportunities in real time and bring together the right people to fix problems faster and prevent them in the future. Notable customers include Cisco, Cox Automotive, DoorDash, Electronic Arts, Genentech, Shopify, Zoom and more.  Led by CEO Jennifer Tejada, two-thirds of the PagerDuty board is classified as non-white, with women making up nearly half of all board members. We strive to build a more equitable world by investing 1% each of company equity, product, and employee volunteer time. PagerDuty is Great Place to Work-certified™, a Fortune Best Place to Work for Women, and a top rated product on TrustRadius and G2.  Go behind-the-scenes @PagerDuty on Instagram. Additional Information PagerDuty is committed to creating a diverse environment and is an equal opportunity employer. PagerDuty does not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, parental status, veteran status, or disability status. PagerDuty is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. Should you require accommodation, please email accommodation@pagerduty.com and we will work with you to meet your accessibility needs. PagerDuty uses the E-Verify employment verification program.