Senior Field Marketing Specialist-Italy

Strength in Trust  At OneTrust, we help businesses around the world to make trust a competitive advantage. Our category-defining enterprise platform enables organizations to operationalize trust across privacy, security, data governance, GRC, third-party risk, ethics, and compliance, and ESG.   The Challenge OneTrust is actively seeking a Senior Field Marketing Specialist for the Italian market.   As a Senior Field Marketer with OneTrust, you will serve as one of the primary liaisons between the field sales team, partner and business development teams, and our corporate marketing team. In this role you will generate awareness and create demand using a variety of marketing vehicles and tactics, including, but not limited to regional tradeshows, professional associations, field events, demand campaigns, webinars, and advertising programs. The primary objective is to create sales pipeline and regional awareness through execution of marketing programs, as well as ensure thorough coverage of the total addressable market leveraging various marketing distribution channels.   This is a hybrid role that must reside in Madrid, Spain. Relocation may be provided Your mission   Serve as primary liaison between field sales, business development, product marketing, and corporate marketing teams   Communicate marketing initiatives, ongoing campaigns, website updates, customer success stories, upcoming events, etc to regional sales teams   Demand Gen –  Drive organisation of regional demand generation activities including webinar programs, advertising, paid advertising (PPC) and sponsorship activities, that help drive contribution to the sales pipeline   Campaigns –  Plan, create and execute all marketing activities for the regions and report results. Aligns directly with corporate marketing team campaigns.   Events –  Source regional events that are good fit for organisation, and execute on events and ensure success for region   Industry relations - Establish relationships with associations and other organisations in the industry in order to generate joint activities   PR –  Aligns regional roll-out of announcements with local sales team and develops relationships with regional media publications   Translations –  Ensure timely and accurate translations of marketing materials through in-house localisation team, as well as provide direct translations when needed   Content –  Communicate feedback from the field to Product Marketing team to ensure the field has the tools and messaging they need to sell effectively   Social Media –  Manage regional social media accounts in local language, working closely with field sales and global PR team on messaging   Customer References –  Work with field team to identify customer success stories and turn them into referenceable case studies and testimonials   Partners –  Conduct regular meetings with outside partners to evaluate partnership, sponsorship, media and advertising opportunities   Reporting –  Analyse and report on the impact of demand and lead gen activities on sales pipeline, revenue and sales cycle length   Leads regional marketing planning and presentation with alignment of regional team   Share best practices across regional field marketing and corporate marketing teams   Assess challenges of the field sales team and create solutions to address those challenges   You are   BA/BS degree in business or marketing or equivalent   3+ years of relevant experience, enterprise software preferred   Experience in event and webinar planning, digital marketing (content & advertising), and building relationships with media and industry associations.   Proficient in Italian, written and oral communications   Excellent level of English and Spanish, written and oral communications. “Can do” attitude to start and carry out tasks, with a problem-solving approach when encountering blockers   Excellent communication, writing, editing, and project management skills   Clearly understands technology and can abstract business/solution value   Exposure to and familiarity with a wide variety of marketing systems across multiple disciplines (CMS, email automation, Google AdWords, webinar programs, etc) Proven ability to work under tight deadlines with limited resources   Passion for working in a lean, fast-paced organisation, and desire to own and refine processes   Willingness to travel as needed, up to 30%     Benefits As an employee at  OneTrust , you will be part of the OneTeam . That means you’ll receive support physically, mentally, and emotionally so that you can do your best work both in and out of the office. This includes comprehensive healthcare coverage, remote or hybrid workplace flexibility, flexible PTO, equity stock options, annual performance bonus opportunities, retirement account support, 14+ weeks of paid parental leave, career development opportunities, company-paid privacy certification exam fees, and much more. Specific benefits differ by country. For more information, talk to your recruiter or visit onetrust.com/careers. Resources   Check out the following to learn more about OneTrust and its people:  OneTrust Careers on YouTube @LifeatOneTrust on Instagram Your Data You have the right to have your personal data updated or removed. You also have the right to have a copy of the information OneTrust holds about you. Further details about these rights are available on the website in our  Privacy Overview .  You can change your mind at any time and have your personal data removed from our database. In order to do this you must contact us and let us know you wish to be removed. The request should be made on the  Data Subject Request Form . Our Commitment to You   When you join OneTrust you are stepping onto a launching pad — the countdown has begun. The destination? A career without boundaries working alongside a diverse and inclusive crew who is passionate about doing meaningful work. As a pioneer, your voice and expertise will help chart the direction of an entirely new industry — Trust. Our commitment to putting people first starts with you. Your growth is part of the mission. Our goal is to give you the power to embark on the next phase of your uniquely, unique career   OneTrust provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by local laws.