Director, Product Marketing

About Us Diligent is the global leader in modern governance, providing SaaS solutions across governance, risk, compliance, audit and ESG. Empowering more than 1 million users and 700,000 board members and leaders with a holistic view of their organization’s GRC practices so they can make better decisions, faster. No matter the challenge. At Diligent, you are an agent of positive change. You are joining a team of passionate, smart, creative people who not only want to help build the software company of the future, but who want to make the world a more sustainable, equitable and better place. Be a part of a global community on a mission to make a real impact. Learn more at  diligent.com . Position Overview: The Product Marketing Manager position is responsible for leading and owning our end to end go to market strategy, within a diverse global team. The Product Marketing Manager manages our global strategy, positioning and messaging of Diligent and our sister brands in the GRC Marketplace. The Product Marketing Manager shapes our portfolio strategy, emphasizes our digital influence and brings a voice to the customers of our organization by influencing marketing campaigns across a variety of channels both internally and externally. This person will launch new solutions and serve as the bridge between product management, marketing, and the global commercial organization, ensuring that commercial team members are enabled and empowered to achieve our commercial goals. The person in this role will bring curiosity, creativity and an enthusiasm for commercial success to engage and energize the commercial teams. Key Responsibilities Create, implement and drive product marketing strategy for Diligent’s suite of product and service offerings. Partner with product management to establish and manage user committees/steering committees. Be the central point of contact for all competitive information including, tracking their market moves, creating battle cards, and developing competitive positioning and messaging to influence campaigns and sales enablement. Work closely with the Product and tech teams to create the vision for all products and influence the product roadmap. Partner with regional sales managers to influence how the products are positioned during the sales process and identify opportunities to introduce sales enablement tools. Implement a win/loss analysis program for all brands and report out to the business monthly on the findings and recommendations. With the Client Marketing leader, champion the end user in product reviews and UX discussions and provide product marketing guidance. Create toolkits for marketing, sales and CS for all product releases & launches ensuring they are equipped to sell the solution. This include creating the messaging & positioning by user/buyer persona. Function as a translator between what sales needs and what that means for product requirements. Conversely translate material coming from the product team into actionable communications for commercial teams Create toolkits for marketing, sales and CS for all product releases and launches ensuring all channels are equipped to sell the solution. This includes creating the target segments, identification of triggers for action, as well as crafting messaging and positioning by user/buyer persona using Diligent’s Command of the Message framework. Lead enablement sessions and energize the commercial team to sell our core and emerging GRC/ESG solutions. Track and communicate competitive information including competitor market moves, creating battle cards, and developing competitive positioning and messaging to influence campaigns and sales enablement. Work closely with the center of excellence and International BU marketing, product management, and tech teams to support creation of the vision for all products and influence the product roadmap. Work with marketing stakeholder to track performance of key initiatives and report to the business on findings and recommendations Work with cross-functional stakeholders to execute on go-to-market (GTM) strategies for our GRC platform of solutions to drive new opportunities, product growth and adoption. Play a pivotal role in developing compelling positioning + messaging for our GRC platform. Collaborate with Marketing, Sales, Product, Enablement and other cross-functional teams to undertake market research, sales + marketing enablement, positioning and buyer persona initiatives. Work with the Product Strategy team to monitor and evolve Galvanize's competitive, analyst and industry position to accelerate our product development and innovation. Define success criteria and measure the impact of Product Marketing efforts. Interpret + leverage data insights to validate GTM strategies, positioning + messaging, product growth and drive continual improvements. Use customer, partner and market intelligence to deliver meaningful insights and identify new market opportunities -- serving as a key voice of the market/customer to our Product and Engineering teams. Required Experience/Skills  5+ years of B2B product marketing experience in technology or professional services companies are a plus Ability to build relationships internally and work with key stakeholders and leaders in product management, sales and customer success to define and execute on product marketing strategy Positive, energetic attitude and initiative, with strong work ethic Strong interpersonal and project management skills Strategic yet able to execute Good content writing and campaign management skills You will have a strong understanding of SaaS-based solutions and product marketing best practices and have a passion for technology. Working closely with the Marketing, Product Management, Enablement, Sales and Customer Success teams, you are comfortable in a rapidly growing environment that demands a combination of product understanding, exceptional storytelling and positioning skills, and the ability to interface across multiple functions in the organization. 3+ years of experience in marketing strategy development and execution in a B2B SaaS environment. 2+ years of relevant experience within a product marketing or technical marketing role. A proven track record of writing performance-driven product marketing plans that translate into measurable adoption results. Experience working with and influencing cross-functional stakeholders. FLSA Status: Exempt What Diligent Offers You   Creativity is ingrained in our culture. We are innovative collaborators by nature. We thrive in exploring how things can be differently both in our internal processes and to help our clients We care about our people.  Diligent offers a flexible work environment, global days of service, comprehensive health benefits, meeting free days, generous time off policy and wellness programs to name a few We have teams all over the world . We may be headquartered in New York City, but we have office hubs in Washington D.C., Vancouver, London, Galway, Budapest, Munich, Bengaluru, Singapore, and Sydney. Diversity is important to us. Growing, maintaining and promoting a diverse team is a top priority for us. We foster and encourage diversity through our Employee Resource Groups and provide access to resources and education to support the education of our team, facilitate dialogue, and foster understanding. Diligent created the modern governance movement. Our world-changing idea is to empower leaders with the technology, insights and connections they need to drive greater impact and accountability – to lead with purpose. Our employees are passionate, smart, and creative people who not only want to help build the software company of the future, but who want to make the world a more sustainable, equitable and better place.  Headquartered in New York, Diligent has offices in Washington D.C., Baltimore, London, Galway, Budapest, Vancouver, Bengaluru, Munich, and Sydney.    We are a drug free workplace. Diligent is proud to be an equal opportunity employer. We do not discriminate based on race, color, religious creed, sex, national origin, ancestry, citizenship status, pregnancy, childbirth, physical disability, mental disability, age, military status, protected veteran status, marital status, registered domestic partner or civil union status, gender (including sex stereotyping and gender identity or expression), medical condition (including, but not limited to, cancer related or HIV/AIDS related), genetic information, or sexual orientation in accordance with applicable federal, state and local laws. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Diligent's EEO Policy and Know Your Rights . We are committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at recruitment@diligent.com . To all recruitment agencies: Diligent does not accept unsolicited agency resumes. Please do not forward resumes to our jobs alias, Diligent employees or any other organization location. Diligent is not responsible for any fees related to unsolicited resumes.