Field Marketing Specialist

Job Requisition ID #23WD73177Position OverviewAutodesk Education Experiences (AEX)'s Field Marketing team is looking for an accomplished Field Marketing Specialist who will lead the UK country marketing strategy of marketing campaigns to support priority programmes in the UK country business plan.Reporting to the AEX Senior Manager, Field Marketing, you will be the subject matter expert of marketing in the UK for our priority education segments in secondary, higher education, and vocational audiences. The UK field marketer develops a marketing strategy in consideration of our goals to improve awareness, preference, demand, and consideration for Autodesk across important stages of the audience journey. You will align global campaigns to UK channels for execution and implementing marketing programmes and tactics for optimised impact and outcomes.Preference for candidates able to work hybrid/remote from our UK offices.ResponsibilitiesBuild UK marketing plan according to country business plan and global education marketingArticulate and represent nuances, specifics, priorities, and outcomes for our UK education audiencesDevelop, implement, increase, and report on marketing programmes including content, email, paid media (paid social, display), telemarketing, and in-person and virtual events applied to main stages of the audience journey. Event demand generationExperience in email, paid media, and landing page reviews and optimization for localizationWebinar executionWork with agencies, data analytics, marketing operations and brand teams to prepare marketing assets and coordinate successful launch of marketing programmesUnderstand, and try to simplify the complexities of marketing across Autodesk Education audiences and our product portfolioBuild a collaborative relationship with field and Autodesk Learning Partner managersMinimum Qualifications3+ years' experience in B2B SaaS demand generation/field marketing experience, account-based marketing specific knowledge, and working with salesBA/BS or equivalent degree in Marketing or equivalent work experienceVendor management such as creative agencies and media buying firmsYou have experience with B2B solutions, connecting customer needs with product capabilitiesYou love detail and understand that results are also guided by completing tasks that are routineExperience reporting main marketing and sales metrics across systemsAbility to travel for events and meetings#LI-FB1Learn MoreAbout AutodeskWelcome to Autodesk! Amazing things are created every day with our software – from the greenest buildings and cleanest cars to the smartest factories and biggest hit movies. We help innovators turn their ideas into reality, transforming not only how things are made, but what can be made.We take great pride in our culture here at Autodesk – our Culture Code is at the core of everything we do. Our values and ways of working help our people thrive and realize their potential, which leads to even better outcomes for our customers.When you’re an Autodesker, you can be your whole, authentic self and do meaningful work that helps build a better future for all. Ready to shape the world and your future? Join us!Salary transparencySalary is one part of Autodesk’s competitive compensation package. Offers are based on the candidate’s experience and geographic location. In addition to base salaries, we also have a significant emphasis on discretionary annual cash bonuses, commissions for sales roles, stock or long-term incentive cash grants, and a comprehensive benefits package.Diversity & BelongingWe take pride in cultivating a culture of belonging and an equitable workplace where everyone can thrive. Learn more here: https://www.autodesk.com/company/diversity-and-belongingAre you an existing contractor or consultant with Autodesk? Please search for open jobs and apply internally (not on this external site).