At F5, we strive to bring a better digital world to life. Our teams empower organizations across the globe to create, secure, and run applications that enhance how we experience our evolving digital world. We are passionate about cybersecurity, from protecting consumers from fraud to enabling companies to focus on innovation. Everything we do centers around people. That means we obsess over how to make the lives of our customers, and their customers, better. And it means we prioritize a diverse F5 community where each individual can thrive.Role Overview:The Senior Field Marketing Manager is responsible for planning, organising and executing programs that generate new prospects and advance existing opportunities in A/NZ. This will include the ability to incorporate multi-touch, multi-dimensional programs including both inbound and outbound tactics; manage vendor contracts and relationships; operate as the primary interface between Marketing and Sales. The Senior Field Marketing Manager A/NZ will provide support for F5-hosted and sponsored events in the region (both Digital and In-Person) as well as run other Demand Generation programs. This position requires a data driven mindset and an acumen for modern marketing techniques, including paid, earned and owned Social, PPC, Search and Account Based Marketing.Sounds interesting? Read on! What You’ll Do: Demand Generation Increase demand for F5 solutions by executing campaigns directly in the A/NZ field (via Digital or physical channels) and indirectly through Channel and Alliance partnersDiligence over meeting regional marketing MBOs, KPIs and ability to track linearity based on funnel management and flowField Marketing Research, select, design and manage key local events and digital programs to be included as tactics in the broader campaign plan and ensure there is a cohesive pre-event and post-event strategy to increase engagement and response ratesForecast, measure and analyse reports on impact of field events to learn, improve and justify investmentCommunicate and educate the sales team regarding new and planned marketing activities including global, regional and local programs Partner MarketingManage the Channel Marketing (MDF) budget at the regional level and ensures all campaigns, programs, and initiatives are in alignment with the strategy set forth by Channel and Marketing LeadershipWorking with the CAM and the partners to define “thru-partner,” campaign specific, demand generation goalsData AnalyticsDrive continuous analysis of data trends/quality and derive actionable insights for campaigns and field initiatives Administration & SupportMaintain full budgetary control and reporting (quarterly or “as needed”)Work with regional/theatre marketing on lead management process, marketing interlock process and best practice syndicationTravel: approximately 20-25% time spent traveling.What You'll Bring:Bachelor’s degree or MBA in Business, Marketing, Communications (or related experience)8+ Years of Marketing experience (B2B and/or technology background preferred)Excellent written and oral communication skills, strong negotiation skillsSome experience in relevant marketing disciplines (digital, social, events, paid media, PR, etc)Metric, data-driven mindsetWhat You’ll GetHybrid working modeCareer growth and development opportunities Recognitions and RewardsEmployee Assistance ProgramCompetitive pay, comprehensive benefits, and cool perksCulture of Giving BackDynamic Diversity & Inclusion Interest GroupsF5 supports the freedom to work flexibly with policies to support the many different needs and ways of workingMarket leading Parental Leave policy including 16 weeks of paid primary carer parental leaveHealth insurance coverage options with an industry leading providerApply if you believe your own unique capabilities can contribute to the success of this role and our organization!#LI-LL1The Job Description is intended to be a general representation of the responsibilities and requirements of the job. However, the description may not be all-inclusive, and responsibilities and requirements are subject to change.Please note that F5 only contacts candidates through F5 email address (ending with @f5.com) or auto email notification from Yello/Workday (ending with f5.com or @myworkday.com).Equal Employment OpportunityIt is the policy of F5 to provide equal employment opportunities to all employees and employment applicants without regard to unlawful considerations of race, religion, color, national origin, sex, sexual orientation, gender identity or expression, age, sensory, physical, or mental disability, marital status, veteran or military status, genetic information, or any other classification protected by applicable local, state, or federal laws. This policy applies to all aspects of employment, including, but not limited to, hiring, job assignment, compensation, promotion, benefits, training, discipline, and termination. F5 offers a variety of reasonable accommodations for candidates. Requesting an accommodation is completely voluntary. F5 will assess the need for accommodations in the application process separately from those that may be needed to perform the job. Request by contacting accommodations@f5.com.
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