Our CompanyChanging the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours! The Opportunity The Adobe.com team is looking for a skilled communicator with a knack for telling compelling stories through data-driven B2B web insights. In this role you will manage a team of web analysts based in the US responsible for global web performance, A/B testing, digital event, and web platform performance. You will partner closely with the Adobe.com platform team and the Digital Experience Marketing Operations Team to ensure the technologies we use are aligned and set up against our business goals.What you'll Do Be an expert on Adobe Analytics, using that data to drive insights for Adobe's Digital Experience web properties and digital events.Drive weekly campaign performance narratives and readouts to executives across the global teams.Working closely with the extended team in India, your team will deliver read-outs and dashboards focused on actionable insights.Drive aligned on narratives with the teams responsible for other digital and offline channels.You will support the planning and forecasting process and help predict the contribution of the web channel to business performance.Quarterly, you will delivery a quarterly business review (QBR) recapping insights, testing, actions and results.Prioritize marketing analytics resources by understanding the business needs and insights for driving growth on the web.Design experiments to help ensure continuous improvement in the targets for webWhat you need to succeed Experience with data visualization software and techniques (Power BI, Tableau, D3.js)Extensive experience in marketing analytics, especially in the areas of Adobe Analytics, audience insights, targeting and personalization.Strong analytical skills including trend analysis, opportunity sizing, A/B test read and impact assessmentAbility to navigate a matrixed organization and work with cross-functional teams.Strategic Problem solver: Adopts a comprehensive perspective that considers data, analytics, customer insights, and different parts of the business when making recommendationsCollaboration & Influence: Builds strong and trusting relationships with team members and business partners; works collaboratively and cross-functionally to achieve objectives; and communicates with energy and positivity to motivate, influence, and inspire commitment and action.Curiosity and passion for learning: Demonstrates curiosity and a growth mindset; fosters an environment that supports learning, innovation, and intelligent risk-taking; and exhibits resilience in the face of setbacks.Navigating ambiguity: Strong problem-solving skills with an ability to deal with ambiguity and having an adaptive approachOur compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $139,800 -- $280,900 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.Adobe is proud to be an Equal Employment Opportunity and affirmative action employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more. Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call (408) 536-3015.Adobe values a free and open marketplace for all employees and has policies in place to ensure that we do not enter into illegal agreements with other companies to not recruit or hire each other’s employees.
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