Our CompanyChanging the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours! The opportunity In the role of Content Marketing Manager, be a part of the Marketing team in charge of promoting Adobe Learning Manager through meaningful and engaging content, in the form of articles, video content, email campaigns, and more. Adobe Learning Manager (ALM) is a fast growing business geo across the North America, EMEA and APAC regions of Adobe! Based in Bangalore, your mission will be to power marketing with compelling content based on a sound understanding of the specificities of local markets and customers, to better reach and engage with them. You will support business opportunities and initiatives across all regions while helping coordinate the local marketing teams in promoting ALM to global customers and finding the right channels to reach them. You'll also work with business teams to grow B2B leads through impactful content which will resonate with customers. The position will require you to constantly coordinate efforts with the other members of the ALM org from sales, product evangelism and product teams. Responsibilities Developing marketing content like blogs, ebooks, whitepaper, emailers, social media, webpages and newsletters Conducting in-depth research with primary and secondary sources to develop a unique point of view on the learning management topics and create original content Assist the other members of the marketing team in developing content for campaigns Work with in-house and agency SEO experts to create SEO content to increase website traffic Promote content on social media with creative copy; own content adaptation for finding the right content type and channel Identify customers’ needs through interviews with internal and external stakeholders and recommend new content ideas to address current content gaps Coordinate with agency graphic designers and internal stakeholders in the company Manage e-learning community by responding to posts, seeding discussions and fostering member contributions. Leverage community as a channel to get feedback, test ideas and promote initiatives. Grow membership and engagement by experimenting with new ideas. Requirements Creative thinking, and experimental mindset in looking for novel content ideas and channels to get mindshare A proficient level of English, and excellent writing and editing skills in English. Experience of writing for global audiences, US in particular 5-8 years of experience working in marketing content, preferably in the software and tech industry A degree in the field of Business, Communications, Marketing, or related. Be a storyteller. Craft compelling messages that engage audiences and offer them valuable solutions. Be customer centric. Understand their needs and motivations to deliver excellent experiences. Be product-focused. An inclination to understand the product and curiosity are a must. At Adobe, you will be immersed in an exceptional work environment that is recognized throughout the world on Best Companies lists. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely. If you’re looking to make an impact, Adobe's the place for you! Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer. Adobe is an equal opportunity employer. We welcome and encourage diversity in the workplace regardless of gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, or veteran status. Adobe is proud to be an Equal Employment Opportunity and affirmative action employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more. Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call (408) 536-3015.Adobe values a free and open marketplace for all employees and has policies in place to ensure that we do not enter into illegal agreements with other companies to not recruit or hire each other’s employees.
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