Public Sector Director - Marketing

Company: Proofpoint
Company: Proofpoint
Location: California
Commitment: Full time
Posted on: 2023-10-28 18:46
It's fun to work in a company where people truly BELIEVE in what they're doing!We're committed to bringing passion and customer focus to the business.Corporate OverviewIn today’s cyber threat landscape, protection starts with people. At Proofpoint, that simple truth fuels our passion for protecting users, the data they create, and the systems they rely on from a uniquely people-centric perspective.And we’re just as passionate about finding the right people to help us in that mission. When you join Proofpoint, you’re helping to:Build and enhance our proven security platformBlend innovation and speed in a constantly evolving cloud environmentAnalyze new threats and offer deep insight through data-driven intelCollaborate with customers to help solve their toughest security challengesWe are singularly devoted to helping our customers protect their greatest assets and biggest security risk: their people. That’s why we’re a leader in next-generation cybersecurity—and why more than half of the Fortune 100 trust us as a security partner.The RoleAs part of the company’s strategic investment in core industry segments, Proofpoint is looking for a seasoned leader to help drive the vision, strategy and Go-to-Market (GTM) initiatives for the public sector market, primarily Fed and SLED. You will help articulate Proofpoint’s value proposition and industry market strategy to customers, partners and prospects in one of our most critical markets. The successful candidate has executive level contacts and a strong understanding of doing business with the Federal Government, their ecosystem and cybersecurity requirements. You must be extremely results driven, customer focused, technologically savvy, and innovative at building internal relationships and external partnerships to attack the market with passion!The industry mission is to deliver a demonstrably enhanced experience for every customer and prospect in the Federal government, so this multifaceted role will require the successful candidate to drive specific engagements and project execution with multiple functional groups within Proofpoint (sales, marketing, product management, product marketing, threat research, etc.). This role will also advocate for these customers internally, so understanding the industry issues, concerns, and use cases will be essential.Your day-today Develop Go-to-Market strategies, roadmap and design of programs to accelerate growth in the public sector segmentDevelop compelling industry-specific messaging, content, case studies etc.Manage lobbyist and third party consultants who help represent the company with state and local agenciesSupport customer advisory board, customer roundtables, roadshowsHelp drive thought leadership through effective participation in industry forums, webinars, blogs etc.Establish access and maintain active relationships with key public sector decision makers via the company’s investment in the prevalent industry associations, trade events and online engagements.Create and drive industry marketing motion and objectives to improve reach, efficiency and assure executionCollaborate with operative peers across functions (including the field sales, channel, marketing, sales operations, sales engineering, services, customer support, and product management) to drive FED and SLED industry growth.Maintains ongoing communication with management to report status and facilitate sound business decisionsWhat you bring to the teamPrevious experience leading and driving GTM initiatives in a cybersecurity companyExcellent knowledge of the public sector, cybersecurity requirements and various business modelsProduct marketing background and experience in creating compelling messages and technical concepts to drive in-bound demand generation including blog posts, social media content, banner ads, email marketing campaignsExperience in public speaking at industry events and workshopsAbility to creatively contribute to and coach field sales on how to execute go-to-market plans for public sector industry customers and prospects.  Demonstrable experience in working across functional teams to drive the Federal strategyExcellent written and verbal communication skillsWillingness to travel for strategic engagements – industry events, advisory boards, business review meetings, etc.Why Proofpoint Protecting people is at the heart of our award-winning lineup of cybersecurity solutions, and the people who work here are the key to our success. We’re a customer-focused and driven-to-win organization with leading-edge products—and many exciting reasons to join our team. We believe in hiring the best the brightest and cultivating a culture of collaboration and appreciation. We are a diverse, multinational company with opportunities in all functions, and leaders that welcome candidates from all walks of life. Apply today and explore your future #LifeAtPFPT.  #LI-JR1If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!Consistent with Proofpoint values and applicable law, we provide the following information to promote pay transparency and equity. Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets as set out below. Pay within these ranges varies and depends on job-related knowledge, skills, and experience. The actual offer will be based on the individual candidate. The range provided may represent a candidate range and may not reflect the full range for an individual tenured employee. This role may be eligible for variable pay and/or equity. We offer a competitive benefits package that includes flexible time off, a robust well-being program that provides for 4 global wellbeing days per year, and a 3-week work from anywhere option.Base Pay Ranges:SF Bay Area, New York City Metro Area:Base Pay Range: 232,400.00 - 319,550.00 USDCalifornia (excludes SF Bay Area), Colorado, Connecticut, Illinois, Washington DC Metro, Maryland, Massachusetts, New Jersey, Texas, Washington, Virginia, and Alaska:Base Pay Range: 186,720.00 - 256,740.00 USDAll other cities and states excluding those listed above:Base Pay Range: 168,080.00 - 231,110.00 USD
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