Ecommerce HP.com Paid Search Manager Sweden

Company: HP
Company: HP
Location: Stockholm - Solna, Stockholm County, Sweden
Commitment: Full time
Posted on: 2023-10-28 18:32
Ecommerce HP.com Paid Search Manager SwedenDescription -Are you ready to be part of an exciting journey in the dynamic world of e-commerce? We are assembling a dynamic team geared towards the European market, with a strong international presence spanning cities such as Barcelona, London, Amsterdam, Milan and other European locations. Our team embraces youth, enthusiasm, and a dedicated work ethic, all while maintaining a healthy balance between hard work and play.As a key member of this team, you'll be at the forefront of our efforts, collaborating closely with primary stakeholders in sales and online marketing for the e-commerce markets of Sweden and Northern Europe. Your role will be instrumental in shaping the success of our endeavours across these diverse regions. Join HP's in-house team of search experts as a Growth-minded Paid Search Manager focused on driving performance, ecommerce success, and revenue growth. In this strategic role, you will plan, implement, and evaluate growth strategies for HP's presence on Google and Bing. Your expertise will be crucial in communicating the impact of Paid Search within the platforms to the business, elevating search coverage, and optimizing Return on Ad Spend (ROAS) to increase market share.What's exciting about this role is its potential for growth. As we expand our horizons, you could find yourself working with other impactful media channels like social media and Display Advertising. Plus, there's the thrilling possibility of exploring internal e-commerce marketing roles within our rapidly growing business.If you're passionate about e-commerce, eager to join a talented and globally dispersed team, and ready to be part of a journey that knows no borders, we invite you to come aboard. Your dedication and expertise will play a pivotal role in shaping the future of our brand in the European market and beyond.Join HP's in-house team of search experts as a Growth-minded Paid Search Manager focused on driving performance, ecommerce success, and revenue growth. In this strategic role, you will plan, implement, and evaluate growth strategies for HP's presence on Google and Bing. Your expertise will be crucial in communicating the impact of Paid Search within the platforms to the business, elevating search coverage, and optimizing Return on Ad Spend (ROAS) to increase market share.  Responsibilities:  Translate and evolve market briefs into search strategies aligned with business objectives and guidelines. Collaborate with marketing and media stakeholders to execute day-to-day Paid Search campaigns, driving best practices and ecommerce success for your dedicated business unit. Lead regional budgeting according to strategy and brief, considering new trends and changes for planning and forecasting. Ensure paid search campaigns across multiple markets meet program-specific coverage and ROI goals. Manage campaign setups, meeting planned deadlines and ensuring accurate budget pacing. Analyze campaign performance, identifying new trends and optimizations, and providing key insights to collaborators. Manage large budgets across multiple markets and effectively engage with different stakeholders worldwide, locally, and regionally. Spend up to 10% of your time developing new tests as part of a growth strategy. Stay up-to-date with paid search best practices, bid management systems, keyword development tools, and industry research. Identify and implement task automation and optimizations for efficient outcomes, proposing new ways of working and designing new processes.  Requirements: At least 4 years of experience managing Paid Search campaigns. Strong PPC account management background across multiple markets. Proficiency in Search reporting tools (SA360) and advanced Excel/data handling capabilities. Knowledge of both local and global search engine trends. Experience in a Paid Search role in a media agency or client-side. Self-directed with a passion for continuous learning and improvement. Ability to collaborate with global teams across multiple time zones. Strong teamwork orientation, quick thinking, and adaptability. Fluency in English and Swedish Desired Skills:  Bachelor's degree in Business and Marketing (preferred). Google Shopping, Google Ads Certification. Knowledge of paid search engine advertising tools (Google/Bing/Yahoo) and bid management systems (Google Ads, SA360, Google Analytics, Tag Manager, etc.). Multi-lingual capability (Italian, German, French) is a plus.  At HP, we are committed to sustainable impact, creating positive and lasting change for the planet, people, and communities. As a Human Capital Partner, we value human capital development and progressive workplace practices.  About HP: HP is a technology company operating in over 170 countries, dedicated to creating technology that improves lives worldwide. We embrace diversity, equity, and inclusion, fostering a culture where everyone is respected and can bring their authentic selves to work, driving innovation and our bottom line. Join HP and reimagine what's possible for your career and the world around you. We love tackling tough challenges, disrupting the status quo, and making a meaningful difference. Thrive at HP, where you can belong and grow.  #LI-POSTJob -MarketingSchedule -Full timeShift -No shift premium (Sweden)Travel -Relocation -NoEEO Tagline - HP Inc. is EEO F/M/Protected Veteran/ Individual with Disabilities.
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