Marketplaces Digital Business Development

Marketplaces Digital Business DevelopmentDescription -Introduction:Digital and e-commerce is rapidly growing and redefining the way we shop, buy, and live.  In the online space, it is critical that HP is pushing innovation and best practices for HP products and optimizing the online shopping experience in the age of the endless “digital shelf.” This role is part of team of digital subject matter experts and sales teams that are driving e-commerce best practices and positive sales & share results in HP’s consumer products categories. About the Role:In this role, you will help drive incremental online sales by managing multiple programs that drive incremental sales & share on top marketplaces:  improving Product Detail Page content for incremental sales lift, improving HP’s position on the “digital shelf”, and helping to improve overall customer experience on top US Marketplace platforms.  You will work alongside other marketplace e-commerce subject matter experts and leaders as well as analytics team members, to drive measurable, incremental sales of priority HP products. Successful candidates are digital professionals with proven results driving digital content optimization, SEO (Search Engine Optimization), Test and Learn programs (A/B, pre-post testing, etc.) and demand generation strategy (search, display, programmatic, etc.) with proven, measured Return on Investment.  The ideal candidate is a proactive, organized, self-starter who works well with others in a performance-based team setting.Responsibilities:Program management of content optimization and testing across top HP product categories and productsProject management of SEO strategy, execution, analysis and insightsStrategy and oversight of demand generation (paid search, display, programmatic) campaigns that drive incremental online sales at top US MarketplacesMust work effectively with Marketplace digital team members, marketing and analytics team members to ensure accountability and measurable resultsContributes to the design and publication of digital scorecards / dashboards for Marketplace businessWorks directly with supporting agencies ensuring agency tasks and initiatives are tracked through completionWorks to stay up-to-date of evolving trends in online Marketplaces and digital to ensure HP is well positioned in its digital presenceRole focuses on US Marketplaces (Amazon, E-Bay, others), with possibility to expand to other global marketsQualifications - Knowledge and Skills:Digital professional with 5-8 years of experience driving e-commerce sales resultsStrategic and hands on Agency management for optimal performanceExpertise managing Search Engine Optimization programs, and deep understanding of keyword and content optimizationExperience managing paid demand generation programs (search, display, programmatic) and track record of driving optimizationProven Leadership skills with the ability to work well across disparate teamsSome knowledge of the following products and categories good to have: Printing category (Printers, Ink / Toner), Laptops, PCs, MonitorsMinimum Digital Requirements: Clear understanding of e-commerce best practices to drive improved conversion onlineIn-depth understanding of SEOExperience with keyword research and knowledge of how to apply to campaigns and contentAbility to analyze data and Key Performance Indicators (KPIs) in order to create actionable insights that lead to positive business outcomesAbility to communicate and interact effectively with both technical and non-technical team membersProficient with Microsoft Excel, PowerPoint, SharePoint, or TeamsHands on experience working with one or more of the following:  Google Ads, Amazon Platform, Amazon Advertising, SEM Rush, Stackline, Brightedge, Pacvue, Jungle Scout, Adobe Analytics, Google Analytics, or similarEducation and Experience Required:•University degree•5-8 years of digital campaign and program management experienceJob -SalesSchedule -Full timeShift -No shift premium (Mexico)Travel -Relocation -EEO Tagline - HP Inc. is EEO F/M/Protected Veteran/ Individual with Disabilities.