Direct-to-Consumer Go to Market Strategist

Direct-to-Consumer Go to Market StrategistDescription -Direct-to-Consumer Go to Market StrategistAt HP, we develop products, services, and experiences that make life better for everyone, every person, every organization, and every community around the globe. This motivates us — inspires us — to do what we do. To make what we make. To invent, and to reinvent.The Direct-to-Consumer Go to Market Strategist drives the strategy for launch and growth of new products and services. This individual will lead on the strategic vision and will build a multifaceted plan that drives customer excitement and leads to business growth.Partnering with external agency members and internal cross-functional stakeholders will be important to be successful in this position.Responsibilities:Leverages multiple data sources including market research, customer insights and competitive intelligence, to help identify insights and new opportunities that are pulled through in devising the strategy.Demonstrates strong aptitude in traditional and innovative marketing channels, including TV, digital, social media, print and CRM.Creates go to market strategies, identifying the right mix of channels depending on the nature of the offering, the audience, and the business targets.Shows initiative and creativity in identifying and building partnerships that drive business growth.Develops briefs for digital agencies and internal teams.Orchestrates the execution of Direct-to-Consumer tactics across multiple media channels.Creates a testing and iterating culture aiming at achieving highest performance in any given marketing channel.Effectively coordinates across multiple agency partners and internal teams to produce deliverables on strategy, within timelines and on budget.Helps develop and deliver presentations to executive stakeholders.Works well cross-functionally with stakeholders from GBU, Commercial Organization, Markets, PR & Communications, Insights, Finance and Legal.Monitors landscape seeking out areas of opportunity to support ongoing marketing efforts.10-15% travel required.Qualifications:7+ years of experience in Direct to Consumer Go to Market roles out of which minimum 5 years in subscription driven businesses.Skilled in identifying market opportunities and articulating competitive differentiators.Proven ability to articulate and communicate vision and narratives.Demonstrates competence in influencing and inspiring XFN teams to action. Listens carefully to other points of view and able to adapt style and approach based on audience.Strong business acumen and experience with a deep understanding of the product, sales, and marketing constraints.Ability to implement product marketing frameworks to drive consistency of narrative and launch deliverables.Aptitude to synthesize data, insights, and research to drive best in class customer experience.Thrives in a fast-paced dynamic environment where requirements change frequently.Bachelor’s Degree in marketing or related fields preferred; MBA welcomed.HP offers a comprehensive benefits package, including:Dental insuranceDisability insuranceEmployee assistance programFlexible scheduleFlexible spending accountHealth insuranceLife insurancePer the California statute, the estimated range of compensation for this job in that location, at the time of this posting, is $120,000 - $140,000.  This position may be eligible for incentive pay, for openings where this is applicable.About HPYou’re out to reimagine and reinvent what’s possible—in your career as well as the world around you. So are we. We love taking on tough challenges, disrupting the status quo, and creating what’s next. We’re in search of talented people who are inspired by big challenges, driven to learn and grow, and dedicated to making a meaningful difference.HP is a technology company that operates in more than 170 countries around the world united in creating technology that makes life better for everyone, everywhere.Our history: HP’s commitment to diversity, equity and inclusion – it’s just who we are. From the boardroom to the factory floor, we create a culture where everyone is respected and where people can be themselves, while being a part of something bigger than themselves. We celebrate the notion that you can belong at HP and bring your authentic self to work each and every day. When you do that, you’re more innovative, which helps grow our bottom line. Come to HP and thrive!Job -MarketingSchedule -Full timeShift -No shift premium (United States of America)Travel -Relocation -NoEEO Tagline - HP Inc. is EEO F/M/Protected Veteran/ Individual with Disabilities.