Brand Marketing Lead

Brand Marketing LeadDescription -Responsibilities:Translates business priorities into marketing plans that deliver impact to business and develops marketing plan budgets.Leverages market insights and category product/solution roadmaps to develop customer segmentation and audience strategies to differentiate HP in customer journey.Leads design of customer experience journeys and touchpoint plans that leverages paid, earn and owned media channels to maximize awareness and marketing goals.Acts as subject matter expert across customer segments, markets, and countries to develop new marketing strategies and approaches to accelerate HP success in priority categories and new businesses.Leads execution across all marketing plan deliverables and milestones with cross-functional teams.Acts as subject matter expert across customer segments, markets, and countries to develop new marketing strategies and approaches to accelerate HP success in priority categories and new businesses.Exercises high level of digital marketing transformation knowledge to advance HP's position in new digital capabilities and touchpoints to increase marketing programs effectiveness and efficiency.Knowledge & Skills:Mastery knowledge of marketing principles, practices, tactics and digital marketing stack/tools.Mastery knowledge of offering, segments, partner, and account-based marketing.Mastery knowledge of digital marketing platforms (media, social, e-commerce) and customer journeys.Mastery knowledge of offering, segments, partner, and account-based marketing.Impact/Scope:Medium - Support Marketing tactic execution.Complexity:High – Extensive cross- functional/cross-organizational senior management interface; deals with complex strategic issues.Education & Experience:Bachelor Degree or equivalent (Master degree or equivalent preferred)10+ years of work experience in related field#LI-PostJob -MarketingSchedule -Full timeShift -No shift premium (India)Travel -Relocation -EEO Tagline - HP Inc. is EEO F/M/Protected Veteran/ Individual with Disabilities.