Manager MarketingDescription -We are looking for a marketing leader in Delhi, India to head up one of our marketing teams. This position reports to the Senior Director, Marketing, India, Bangladesh & Sri Lanka.The ideal candidate will passionately lead strategic marketing efforts, play an active role in shaping HP’s profile in India, embrace and respond to the evolving customer journey, manage complexity, and build new capabilities in an accelerating pace of change.You will be required to have a deep understanding of the brand and customer. Your exceptional creative instinct and ability to take strategy through to execution, has helped you earn a great track record of designing and creating disruptive, winning campaigns that inspire and excite customers, ultimately driving customers down the purchase funnel and delivering business results. You have a deep understanding of managing customers across the journey, designing the search and ecom experiences to drive exceptional digital experiences. You bring top notch marketing experience to the table, ideally having worked a few years at a major brand or two in India/globally, you’ll be able to demonstrate how you’ve led teams to deliver breakthrough end-to-end marketing, translating insights to brilliant execution.Imagine the futureAs the head of marketing for the team, you will be responsible for the strategic direction of HP marketing and communications activities, metrics and measurement, managing priorities and execution of workflow across India.A proven track record of driving innovative and transformative marketing programs within a global, matrixed environment, combined with an entrepreneurial mind-set to drive focus and impact, amidst varying degrees of ambiguity, will enable you to propel the HP brand and business to new heights.You have the ability to work at strategic and operational levels in marketing whilst delivering clear outcomes.You are a game changer, a risk taker, inspired to challenge paradigms and creative boundaries – walking every step of the way in your customers’ shoes, you are curious, staying on top of the ever changing dynamics of customer behavior and marketing/media dynamics; tweaking, testing, piloting, measuring and optimizing the both the new and the tried and tested. You are a pragmatic hands-on problem solver - always finding a way to “get it done”. You have an ability to interact with all levels of the company, from global to regional as well as Country Managing Director and staff.Inspire the teamAs a manager who is passionate and committed to win, you’ll continue to grow a winning culture of a cross functional team.In addition to your day to day marketing responsibilities, you’ll also be the go-to PS marketing person for the India CMO. You’ll need to be a thought builder, on top of the business, reporting regularly to a wide range of stakeholders and engaging in quarterly interactions with India and global executive-level staff. We are looking for a proven leader who can demonstrate;Partnering to win across an agency ecosystem and internal stakeholdersArticulation of a story driven by insightQuick learning, bias to action and ability to find meaning in workDrive, energy, transformational and engaging mindsetAbility to connect, coach and empower people every dayMake it happenWith your hands-on experience in matrix, global organizations, your capacity to operate at both a strategic and operational level and your skill set and experience to deliver breakthrough end to end initiatives, you can move at the speed of business with a clear ability to map marketing value back to organizational stakeholders and proactively action areas of opportunity.You’ll be a Master of Digital/social marketing with proven success of leading and ideating social/mobile projects via key platforms. You will have deep knowledge of core marketing fundamentals. Your passion to innovate and design marketing strategies and plans delivering to the right audience at the right time, will require you to be on top of local competitive, marketing, technology and industry dynamics.A great networker and partner, you’ll have to establish and maintain key vendor partnerships (Alliance partners, Agency, Media tech vendors).An individual with a clear bias to action and ability to drive outcomes.Key ResponsibilitiesDevelopment, alignment, and execution of B2C and B2B marketing strategy & plans based on local insights that align with Business Unit priorities (includes media).Actively aligning and integrating the plans with key stakeholders representing global marketing, sales, and Country product categoriesLocal asset creation, as applicableLocal reporting of insights, channel marketing, PR, media, trade marketing, HP.com and eventsOversee the selection and setting of targets, in conjunction with the global timelines and customized to business units and markets, for the key metrics used to gauge performance against the marketing plans, includingBrand awareness, consideration and preferenceDemand Generation Return on sales (MGO & MIO)Market shareHP share of wallet by core targetsCountry business unit revenue and profitabilityPeople developmentAgency Management, including developing creative briefs to inspire our agenciesTeam leadership and managementReporting & ReviewsAll touchpoint marketing (including CRM)Channel, trade and budget planning and managementRequirementsYou need to be a self-starter that requires little direction, with the energy, passion to win and resilience to work in a large start up.You should be a strategic thinker that’s comfortable rolling up your sleeves and getting your hands dirty.An entrepreneurial mindset is crucial in this role--you will be analyzing data, testing, iterating and creating best practices at lightning speed in order to move the needle on your market.Naturally curious. You're innovative, extremely creative, and constantly looking for ways to fix, tweak and optimize processesMedia savvy with an in-depth knowledge of programmatic, mobile and digitalMaster of digital and social by way of directly leading and ideating social/mobile projects as well as being personally digitally savvy/heavy user of Twitter, Snapchat, Facebook, Instagram, Linked in, etc.Optimize every marketing dollar.Strong Leader, who can work across a diverse set of teams as well as senior leadershipMinimum 8 years’ experience in multinational enterprise performing B2C strategic marketing and advertising planning in India. B2B marketing experience will be an advantageDemonstrated programmatic, mobile, and digital media skills.An affinity for technologyPragmatic approach to managing crises - someone who always finds a way to “get it done”.Manage and work collaboratively with agencies and internal partners to deliver breakthrough integrated initiatives, including everything from TV through to retail.Hands-on, with experience in matrix organizations, capacity to operate at strategic and operational level and report to multiple bosses.Can demonstrate real examples of great work done in the past, campaigns, NPI, etc. Undergraduate degree in business/marketing required; Advanced degree in quantitative disciplines desired preferred (MSc or MBA)Minimum of 2 to 3 years in a senior leadership positionAt least 8+ years well rounded marketing experienceExcellent command of the English languageCompetenciesStrong Business Acumen: The successful candidate will have demonstrated the ability to identify customer needs and use end-user knowledge to evolve services and create effective strategies and programs to drive business growth. This person must have the skills, experience, and market/customer insight to identify and capitalize upon emerging business trends and opportunities and exceed customer expectations.Setting Strategy: The successful candidate will have the ability to set a vision, communicate that vision, and develop the goals and objectives to enable that vision. He / She will be able to combine their strategic acumen with their operating strength to ensure strategies and programs are grounded in a deep understanding of customer needs. This person provides clear direction, sets clear priorities, and allocates resources to the highest value opportunities. Further, they understand how to optimize decision making and track / measure success to maximize value and drive revenue.Results Driven: The successful candidate will set compelling goals and will be tenacious in accomplishing them. She / He has an ability to set priorities, allocate resources, take accountability, and achieve results.Leading People: The successful candidate will be a collaborative leader with a high degree of emotional intelligence who inspires, manages, coaches and respects people. He / She will have an inclusive style; they will build trust, frank dialogue and respect, and foster teamwork. This person will also have a clear commitment to developing key talent and building future leaders. She / He empowers team members and fosters a culture of accountability.Collaborative: The successful candidate will have experience collaborating across a matrix as part of driving best practices. Driving Change: The successful candidate will have the experience to evaluate a current state operating model, identify performance improvement initiatives, and drive those initiatives into the organization without disrupting clieJob -MarketingSchedule -Full timeShift -First Shift (India)Travel -25%Relocation -EEO Tagline - HP Inc. is EEO F/M/Protected Veteran/ Individual with Disabilities.
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