Campaign and Brand tracking ManagerDescription -Job Description:We are looking for a Brand and Campaign Tracker manager, who wants to be a part of a tech company, working in global environment, with different countries and cultures every day. You will be playing a pivotal role in tracking, analyzing and optimizing brand and campaign performance, at WW level.Is this about you?As the brand and campaign manager at HP, you will be responsible for monitoring and analyzing the effectiveness of brand initiatives and marketing campaigns. You will work closely with cross functional teams, in different markets and across different business units.Your main responsibilities will be :Tracking and reporting:You will work closely with our agencies to maintain a robust system of tracking brand performance metrics and campaigns kpisYou will help to generate regular reports and dashboards to provide insights to our main stakeholdersYou will be using data analysis to identify trends and opportunities for optimizationCampaign Optimization:Collaborate with main stakeholders to refine campaign strategies based on dataProvide recommendations for further A/B testing and other optimizations to maximize campaign impactBrand AnalysisWork with the agencies to interpret brand equity and brand modelling resultsIdentify key insights for main stakeholdersTeam collaboration:Work closely with cross-functional teams, internal and external to ensure alignment on main business goals and main recommendations to improve marketing deliverables and activities.This is a challenging opportunity if you want to get a foot in the door at one of the most admired technology brands, to grow your marketing career by collaborating with different marketing organizations around the world and across different business (PC, Print). If you are passionate about data- driven marketing and branding strategies, you will be joining a forward-thinking team and influencing the brand and campaigns future success.Requirements:Barchelor’s degree in marketing, business, or a related field (Master’s degree is a plus)Proven experience in marketing analytics, campaign tracking, or similar role (minimum 5 years experience)Strong analytical and data interpretation skillsProficiency in data analysis tools such as Google Analytics, Adobe analytics or similar platgorms, Excellent communication and presentation skillsAbility to work in a collaborative team environment. Detail- oriented and results driven.What we offer:Contribute building a customer centric culture and data-driven management to have an impact on the organization, the markets and the customer.The opportunity to be part of an exciting journey within the marketing and insights community in a company that values diversity, effort and performance.Being able to work in a dynamic environment, multicultural and full of energy.If you think you have the right attitude and ambition, please do get in touch with us. We want to hear from you.Entity Sales and ServicesJob -MarketingSchedule -Full timeShift -No shift premium (Spain)Travel -Relocation -EEO Tagline - HP Inc. is EEO F/M/Protected Veteran/ Individual with Disabilities.
View Original Job Posting