Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.Job Responsibilities :The Product Evangelist Associate Specialist is responsible for developing and implementing the go-to-market (GTM) strategy for Razer product launches across the APAC region.In this role, you will play a pivotal part in the success of Razer's product launches across all AP countries. Reporting to the regional head of marketing, you will collaborate closely with cross-functional teams, including Marketing, Sales, and global Division PEs, to develop and execute the go-to-market (GTM) strategy. Your strategic thinking, market insights, and product expertise will be essential in determining pricing, distribution channels, and the marketing mix for our cutting-edge tech products.Are you passionate about driving innovation and gaming product technology adoption in the Asia-Pacific region? Do you have a keen understanding of the APAC market and are passionate about gaming? If so, we have an exciting opportunity for you! We are seeking a Regional PE to join our team in Singapore.Job ResponsibilitiesGTM Strategy Development: Lead the development and execution of comprehensive GTM strategies for Razer's product launches across the Asia-Pacific region. This includes market analysis, target audience identification, and product positioning to ensure successful market penetration.Market Insights: Stay at the forefront of industry trends, competitive landscapes, and customer preferences in the APAC region. Translate these insights into actionable recommendations for product enhancements and market opportunities.Product Lifecycle Management: Oversee the entire product lifecycle, from pre-on-shelf planning to end-of-life, ensuring that products meet regional market demands and align with global product strategies.Pricing Strategy: Collaborate with cross-functional teams to establish competitive and profitable pricing strategies. Monitor and adjust pricing as necessary to maximize market share.Channel Training: Build and nurture relationships with regional distributors and business partners to instil confidence in our new products and optimize market reach.Marketing Mix: Work closely with the Marketing team to create and implement marketing campaigns that resonate with the APAC audience. This includes defining messaging, target audiences, and activities.Product Launch Execution: Plan and execute successful product launches, coordinating with global Division PEs, Sales teams, and regional partners. Monitor launch performance and make adjustments as needed.Market Performance Analysis: Continuously analyze product performance, market share, and customer feedback. Use these insights to refine strategies and make data-driven recommendations.Pre-Requisites :Able to Collaborate effectively with regional and global teams, including Sales, Marketing functions.Bachelor’s degree in Business, Marketing, or a related fieldThorough and solution-oriented way of workingFlexibility and the ability to work under pressureDeep understanding of the tech product lifecycle and the ability to manage multiple products simultaneouslyStrong understanding of gamer mindset and the gaming and consumer electronics industry and requirementsAre you game?
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