Your work days are brighter here.At Workday, it all began with a conversation over breakfast. When our founders met at a sunny California diner, they came up with an idea to revolutionize the enterprise software market. And when we began to rise, one thing that really set us apart was our culture. A culture which was driven by our value of putting our people first. And ever since, the happiness, development, and contribution of every Workmate is central to who we are. Our Workmates believe a healthy employee-centric, collaborative culture is the essential mix of ingredients for success in business. That’s why we look after our people, communities and the planet while still being profitable. Feel encouraged to shine, however that manifests: you don’t need to hide who you are. You can feel the energy and the passion, it's what makes us unique. Inspired to make a brighter work day for all and transform with us to the next stage of our growth journey? Bring your brightest version of you and have a brighter work day here.About the TeamThe Revenue and Experience Management team drives revenue growth and enduring preference for Workday. We fuel Workday’s growth by delivering impactful experiences that differentiate us to our global audiences and demonstrate how they can gain competitive advantage in a changing world. The team is thinking bigger and bolder than ever before, fostering a higher tolerance for risk, to support building higher levels of brand equity and reputation to achieve greater lead attainment for sales.About the RoleThis Senior Manager role will be the local leader of the APJ Digital Marketing region, owning the regional Digital Go-to-Market (GTM) strategy, applying business expertise to define digital initiatives in order to increase product demand and grow the sales pipeline. This role uses digital marketing to grow the business and has experience developing holistic, end-to-end marketing and revenue growth strategies for B2B companies, integrating emerging technologies into their strategies. Prioritize and ensure high performance for regional and local Digital activations, integrating Digital and non-Digital channels, including but not limited to, paid media, organic search and social, web/mobile, events, webinars, global campaigns, and partners.Establish critical metrics and continually analyze strategies and Digital activations to assess performance; use analysis to implement changes in our approach, remodel strategies when necessary to improve their effectiveness. This is an exciting role collaborating with wide ranging teams including Corporate and Product Marketing, Regional Marketing, Marketing Operations, Project Management, Creative Services, and Events. Primary peers are located in North America and EMEA.About YouStrategy & InitiativesOwnership and execution of the overall APJ digital strategy and its execution and reporting against business objectives.Identifying high-growth and high-revenue digital opportunities, and taking the lead on how best to implement and optimize performanceMaintaining oversight of digital contributions against regional goals and proactively guide the business on status and any concerns before they become issues.Actively involved in the launch and development of digital capabilities, particularly in ensuring delivery of budget and committed initiativesSupervision of the set-up, launch, and optimization of digital experiences using our content management systemPartnering with Digital Marketing in the US and EMEA to design and scope digital elements of integrated Global Programs.Leadership & CollaborationPeople manager, leading and encouraging a positive working environment that enables the team to successfully balance strategy and efficient executionLeading the team of Digital Marketing Strategist to build always-on brand to demand digital capabilities and develop a data driven web experience in APJImplementation and execution focused with hands-on, ‘roll up your sleeves’ experience but with a strategic lens to guide the team in the appropriate long-term directionAligning with local leadership to identify business priorities, then develop digital initiatives and guides organization to present impactful reports including business insights and recommendations (i.e quarterly business reports, digital roadmap, regional updates)Collaborate with internal teams to develop integrated plans addressing ABM, lead and demand generation campaigns, messaging and positioning frameworks, buyer personas, and buyer journey mapsClose partnership with search, social, media leads, marketing campaign managers, and agencies in the development of integrated APJ programs to drive awareness and demandBasic Qualifications8+ years experience in digital marketing with 3+ years leading a team of direct reportsExperience with defining and delivering success goals in a results oriented cultureSolid understanding of search and social best practices, including SEO keyword optimizationFamiliarity with content management systems, analytics tools, project management software, and marketing automation systems (Adobe Experience Manager, Adobe Analytics, Workfront, Marketo)Global Digital and Web Marketing experienceOther QualificationsProven success in collaborating with multiple cross-functional teams to analyze, respond to, and effectively address various business needs and challenges, from marketing performance to internal operations and process refinementHighly quantitative, analytical and business-mindedExcellent verbal, written, and presentation skillsDigital demand generation experience is highly desirableEnterprise software and/or B2B experience is a plusIf you’re interested in this opportunity, we ask that you update your resume to best reflect our requirements. Doing so will help us better determine your suitability as a candidate.Workday is proud to be an equal opportunity workplace.Our Approach to Flexible Work With Flex Work, we’re combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote "home office" roles also have the opportunity to come together in our offices for important moments that matter.Are you being referred to one of our roles? If so, ask your connection at Workday about our Employee Referral process!
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