Job Requisition ID #23WD71843Position OverviewWe are looking for an experienced Marketing Manager to join our Brand Engagement marketing team. You will lead digital marketing campaigns for Autodesk University (AU) and One Team Conference. Our Brand Engagement team delivers top-tier marketing campaigns to support audience acquisition, amplification, and attendee event experiences. You are a creative, marketer with a background in digital and conference marketing, and experience with brand. You will report to the Head of Brand Social Media and Digital Marketing within Brand and Creative Department.Location: San Francisco, CA - HybridResponsibilitiesCampaign Marketing - AU: The Design and Make ConferenceCreate and refine marketing campaign strategies to lead conference registration and attendance for in-person and online eventsGuide integrated marketing campaigns across channels, including email, web, social media, SEM, display and paid socialCollaborate with the Creative Team to produce compelling campaign ads and assetsTailor messaging and content that resonates with multiple industry audiencesManage email marketing campaigns, including segmentation, content creation, and A/B testing, partnering with Marketing Operations to deploy in MarketoDevelop and execute social media campaigns for Autodesk UniversityBuild conference marketing websites with marketing content and value propositionAnalyze and report on the effectiveness of marketing campaigns and adjust strategies accordingly. Use data-driven insights to improve marketing strategies and tacticsMonitor industry trends and best practices to ensure that our marketing efforts are innovative and effectiveCollaborate InternallyGather key conference features from event management and program teamsLead collaborations across Autodesk and industry to reach collective goalsEnable and collaborate with cross-functional teams to ensure alignment and execution of marketing plansFoster cross-functional partnerships within key Autodesk teamsMinimum Qualifications6+ years of experience in marketing with experience in Conference MarketingStrong analytical skills and experience using data to lead decision-makingDemonstrated ability to create compelling messaging and contentExperience managing email marketing campaigns and social media campaignsProject management skillsKnowledge of marketing automation and analytics tools#LI-KM1Learn MoreAbout AutodeskWelcome to Autodesk! Amazing things are created every day with our software – from the greenest buildings and cleanest cars to the smartest factories and biggest hit movies. We help innovators turn their ideas into reality, transforming not only how things are made, but what can be made. We take great pride in our culture here at Autodesk – our Culture Code is at the core of everything we do. Our values and ways of working help our people thrive and realize their potential, which leads to even better outcomes for our customers. When you’re an Autodesker, you can be your whole, authentic self and do meaningful work that helps build a better future for all. Ready to shape the world and your future? Join us!BenefitsFrom health and financial benefits to time away and everyday wellness, we give Autodeskersthe best, so they can do their best work. Learn more about our benefits in the U.S. by visitinghttps://benefits.autodesk.com/Salary transparencySalary is one part of Autodesk’s competitive compensation package. For U.S.-based roles, we expect a starting base salary between $86,400 and $149,160. Offers are based on the candidate’s experience and geographic location, and may exceed this range. In addition to base salaries, we also have a significant emphasis on annual cash bonuses, commissions for sales roles, stock grants, and a comprehensive benefits package.Equal Employment Opportunity At Autodesk, we're building a diverse workplace and an inclusive culture to give more people the chance to imagine, design, and make a better world. Autodesk is proud to be an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender, gender identity, national origin, disability, veteran status or any other legally protected characteristic. We also consider for employment all qualified applicants regardless of criminal histories, consistent with applicable law.Diversity & BelongingWe take pride in cultivating a culture of belonging and an equitable workplace where everyonecan thrive. Learn more here: https://www.autodesk.com/company/diversity-and-belongingAre you an existing contractor or consultant with Autodesk? Please search for open jobs and apply internally (not on this external site).
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